• Northland Development, a major land developer in Saraburi, is expanding its customer base into the Bangkok real estate market with the launch of low-rise condos under the 'BEAT' brand, focusing on prime locations in the city center and along the Green Line subway route.
  • The fourth project, BEAT Pop Ratchada – Kaset, is located near Kasetsart University, featuring 8 floors across 3 buildings with a total of 558 units, highlighting a Pet Friendly concept for the first time in the BEAT brand.
  • The presale is set for March 7-8, 2026, offering special room prices starting at 1.29 million THB* and a uniform price of 1.69 million THB* across all floors, along with chances to win special prizes worth over 1 million THB* during the event. The project is scheduled for completion in 2028.
  • The company plans to expand its business to generate recurring income through hotel and apartment developments in Saraburi, while also preparing to launch luxury single-family homes near Mega Bangna and condos in the Sukhumvit area.

Mr. Noppadol Thamwiwat, CEO of Northland Experience Co., Ltd., revealed that the company has been developing real estate under the name Northland Development Co., Ltd. for over 30 years, leveraging family expertise in construction and knowledge from Chulalongkorn University's Faculty of Architecture to gain recognition among customers in Saraburi, particularly in the housing sector. The company has developed a total of 27 projects with over 3,900 units, valued at 10 billion THB, and currently has 3 projects under sale: Tharavana 3, Ana, and The Harmony.

In the past 8 years, the company has shifted its investment base from Saraburi to develop projects in Bangkok, with 4 projects completed so far, valued at 2.6 billion THB. The focus is on prime locations in the city center, particularly along the Green Line subway route, which is a major transportation route for Bangkok residents, as well as future locations with growth potential driven by private sector investments and government infrastructure development.

Additionally, the company emphasizes pricing strategy and value, showcasing its strength in offering the best prices compared to competitors in the same area, while ensuring value for money in terms of materials, design, and functionality that meet customer needs, as well as fast construction and management systems. The company has its own construction team and selects quality suppliers, allowing for a rapid construction timeline of approximately 12 months, which is advantageous for timely project delivery. Cost control is also managed through furniture management, enabling competitive pricing compared to similar projects in the area.

The first project launched was Beat Bangwa Interchange, located near the Bangwa BTS station, featuring 2 low-rise buildings with 402 units. The second project, Beat Sukhumvit, also consists of 2 low-rise buildings with a total of 381 units, located in Sukhumvit 93 near the Bangjak BTS station, and is currently in the process of transferring ownership to customers. The third project is a super-luxury single-family home named “ATTALUCK Onnut 17,” featuring 3-story luxury homes with elevators and private pools, exclusive to just 4 families, near the Onnut BTS station. All three projects have been sold out.

Prime Location – Great Value – Targeted Solutions – Fast Construction

Recently, at the end of 2025, the company launched its fourth project in the Ratchada-Kaset area, named Beat Pop Ratchada – Kaset, with a project value of 1.4 billion THB, located near Kasetsart University on nearly 5 rai of land in Phaholyothin Soi 34, featuring 8 floors across 3 buildings with 558 units. Building A has 187 units, Building B has 182 units, and Building C has 189 units, which is pet-friendly, marking the first time the BEAT brand allows pets in condos. The project has selected specific materials that are safe and suitable for pet-friendly units, along with air and odor management systems within the units.

The unit types available include 4 options: Studio with usable space starting at 23.75 sq.m., 1 Bedroom units ranging from 24.48 to 29.86 sq.m., 1 Bedroom Plus units ranging from 35.83 to 36.84 sq.m., and 2 Bedroom units ranging from 43.86 to 44.14 sq.m., all fully furnished with curtains and rubber seals around the doors, starting at just 1.79 million THB* or an average of about 73,000 THB per square meter. The first presale will take place on March 7-8, 2026, with special room prices starting at 1.29 million THB* and a uniform price of 1.69 million THB* across all floors, along with chances to win prizes worth over 1 million THB* during the event.

The project has passed the Environmental Impact Assessment (EIA) and is currently in the land preparation phase, with construction set to begin soon, scheduled for completion in 2028. The project will feature over 20 common facilities, including Co-Working Space, Co-Kitchen Space, private Meeting Rooms, Fitness areas, Pilates Rooms, Live Studios for social media enthusiasts, separate male and female restrooms, Theater Rooms & Game Rooms for entertainment, a Sky Lounge with beautiful views, a large outdoor saltwater swimming pool designed as a Lap Pool, and Building C will include a Pet Friendly Zone, Pet Room, Pet Lobby, Cat Climbing Tower, and Rooftop Pet Garden. Access to the project will be through an Easy Pass system, with a total of 282 parking spaces, or about 50%*, CCTV cameras installed around the project, and 24-hour security personnel on duty.

The main target customer group will be real demand from working individuals in the area, parents, and students from both Kasetsart University and Sripatum University, which continuously attract new students each year, as well as investors, and targeting the pet-friendly market, which is one of the main selling points, recognizing the trend of Pet Humanization where pets are considered family members.

“The Kaset area is a hub for students from Kasetsart University and Sripatum University, with a large influx of students every year, close to important job opportunities, and a growing trend among young professionals to treat pets like children (Pet Humanization). Meanwhile, condos that allow pets within a 3-station radius from the Kaset area have starting prices of 3 million THB or more, while projects at lower price points often do not permit pets. Thus, the launch of Beat Pop Ratchada – Kaset, which allows pets at a more accessible price than competitors, becomes a significant strength that meets the needs of students and working individuals in the area,” Mr. Noppadol stated.

Moreover, the Kaset area is viewed as a "future location" due to investments from the private sector, such as Central Group, which is constructing a Central Plaza Phaholyothin, expected to open by the end of this year, along with the expansion of Vibhavadi Hospital and the new Kasetsart Hospital. Additionally, the Green Line subway serves as a main transportation route, and in the future, the Brown Line will connect to Ekkamai-Thonglor more conveniently.

Plans to Expand Recurring Income Portfolio in Saraburi

Regarding future investment plans, Mr. Noppadol mentioned that the company plans to expand investments in both Saraburi and Bangkok, covering all segments, including investments in businesses that generate recurring income. The company plans to develop projects in the form of hotels and apartments to create rental income in Saraburi to support growth and expansion of industrial estates in the future. Currently, the company is in the study phase to prepare for future customer needs.

In Bangkok, the company will launch luxury single-family homes in the Bangna-Trad area, near Mega Bangna, using the success of the “ATTALUCK” project as a model for this development, along with an additional condo project in the Sukhumvit area.