• LG Thailand has launched the event "LG AI Experience 2026: The Action of AI. The Freedom of You" under the vision of AI in Action, reaffirming its position as a global leader in innovative electrical appliances that unlock time and freedom for modern consumers, alongside superstar couple "Puth-Jui" sharing their real experiences of a smart home that understands you.
  • The new lineup of AI-powered appliances was unveiled, covering all product categories, from the LG DUALCOOL™ AI Air ArtCool air conditioner, LG OLED evo W6 and LG OLED evo G6 TVs with the α11 AI Processor Gen3 chip, to smart washing machines and refrigerators under the FIT-MAX-AI concept that makes household chores easier and gives you more time for yourself.
  • Expanding the scope of AI innovation into the B2B sector under the concept Beyond the Home: AI-Driven B2B Solutions, featuring the LG Multi V i commercial air conditioning system powered by AI Engine and smart display solutions that enhance efficiency and reduce operational costs for organizations.
  • Continuing the Dual Transformation strategy aimed at becoming a Smart Life Solution Company, targeting a 22% market share by 2026, while progressing towards the goal of a "Zero Labor Home," a smart home that connects all devices through the LG ThinQ app to truly give users back their valuable time.

LG Electronics (Thailand) Co., Ltd. hosted the launch of “LG AI Experience 2026: The Action of AI. The Freedom of You”, showcasing the latest lineup of AI-driven electrical appliances and solutions, reaffirming its commitment to transforming the living experience of Thai people to have more time for themselves while unlocking freedom in life under the vision of AI in Action. The event featured superstar couple Puth-Puthichai and Jui-Warathaya demonstrating how LG's innovations can enhance every family moment, making life more convenient and enjoyable through easy-to-use solutions that cater to every lifestyle.

The event was opened by Mr. Songhan Jeong, CEO of LG Electronics (Thailand) Co., Ltd., who emphasized the important strategy of LG Thailand as it embarks on a significant transformation, stating, "We are committed to becoming a fully-fledged ‘Smart Life Solution Company’ through our Dual Transformation strategy under the AI in Action approach, focusing on developing AI in our products to understand users, designed to comprehend, adapt, and simplify your life in every dimension. We believe that the true application of AI in our products and services will enhance the quality of life for Thai consumers, giving them more time for themselves and true freedom in living."

  • Eco Solution Business Group: LG is committed to creating the best indoor environment, launching the ‘LG DUALCOOL™ AI Air ArtCool’, a smart air conditioner that delivers superior comfort with the Perfect Comfort AI system, which learns usage behavior and analyzes room conditions using AI technology to adjust temperature and airflow optimally for users. It features the Total Air Care air purification system that filters PM2.5 dust, the Plasmaster Ionizer technology that eliminates airborne bacteria, and the Freeze Cleaning self-cleaning system for truly cool and clean air, all in a sleek, modern design with a Black Shiny Mirror finish that fits any room decor. LG also adds the AI kW Manager feature that allows users to set and manage energy usage efficiently through the LG ThinQ app. Meanwhile, the LG Puricare air purifier can also automatically adjust its operation based on air quality or check air quality via the LG ThinQ app.

  • Media Entertainment Solution Business Group: LG elevates the TV viewing experience with the concept The Next OLED TV, launching flagship models including the LG OLED evo W6 (wireless wallpaper design) and LG OLED evo G6 (wall-mounted design), powered by the most powerful α11 AI Processor Gen3. These TVs leverage AI technology under the concept Optimized for Every Me, designed to meet the needs of individual users, featuring highlights like ‘AI Voice ID’, which transforms voice command functionality with the definition “Your voice is the key,” allowing not only voice commands but also accurately identifying the speaker and directing them to their personalized My Page, gathering content and settings tailored to them for a more personalized experience. Additionally, the TV can connect with the LG ThinQ app, displaying on the Home Hub for convenient control of other devices in the home through the LG Magic Remote, making it easy for users to adjust home appliance functions all in one place.
  • Home Appliance Solution Business Group: LG has revolutionized household chores with AI that thinks and works accurately through the FIT-MAX-AI concept to meet the lifestyle of modern consumers and enhance convenience. The FIT focuses on designing washing machines and refrigerators that can fit perfectly in any home space, while MAX increases capacity in both the washing drum and cooling compartment, allowing users to store large quantities at once. Meanwhile, AI helps make household chores easier and understands consumer usage better, led by the WashTower™ Gen 2 washing and drying machine featuring AI DD™ 2.0 technology that elevates laundry to the next level, automatically detecting weight, fabric softness, and dirt levels to calculate and select the most suitable washing mode. It connects through the LG ThinQ app for remote control and status monitoring from anywhere. The new refrigerator features Ice Solution powered by AI FRESH, which helps manage energy and keep food fresh excellently, along with connectivity through the LG ThinQ app for even more convenience, and a new lineup of front-loading washing machines to complete the smart laundry solution.

Additionally, LG has expanded the scope of AI solutions into the business sector under the concept 'Beyond the Home: AI-Driven B2B Solutions', presenting innovations for commercial HVAC solutions with the LG Multi V 5 Pro II, known for its installation flexibility and space-saving design, featuring centralized control and dual sensing for maximum efficiency. A key highlight is the LG Multi V i, powered by an intelligent AI Engine that learns the environment (AI Smart Care), manages cooling among multiple air conditioning units automatically (AI Indoor Space Care), and controls energy usage according to targets (AI Energy Management) to provide precise and highly efficient cooling.

In terms of LG's Information Displays (ID) commercial display solutions, it goes beyond just offering hardware products like Digital Signage, LED Signage, Monitor Signage, and commercial TVs, but also aims to enhance business by developing comprehensive display management systems (Non-Hardware Solutions), covering everything from content management, usage control, predictive maintenance, to usage data analysis, aiming to help business customers significantly improve operational efficiency and reduce costs.

Mr. Amnat Singha-chan, Head of Marketing at LG Electronics (Thailand) Co., Ltd., revealed the growth direction of LG Thailand's product group, stating, "The launch of new electrical appliances this year is another key component under the Dual Transformation strategy aimed at driving tangible product transformation. LG aims to integrate AI technology into every product category to enhance user experience and create value that transcends technical performance, truly 'unlocking freedom in living' and sustainably improving the quality of life for consumers under the vision of AI in Action."

“For this year, LG aims to capture a 22% market share, forecasting that by 2026, the market for large home appliances in four main product categories—washing machines, TVs, refrigerators, and air conditioners—will grow by about 5%, totaling around 82 billion baht. This trend reflects significant opportunities for expanding our business potential and supports our long-term goal of developing a ‘Zero Labor Home,’ a smart home where devices can connect and work seamlessly through the LG ThinQ app to help reduce household burdens and truly give users back their valuable time.”

The event also allowed attendees to experience the seamless operation of the LG AI ecosystem through interactive demonstration zones, showcasing how interconnected systems work together to simplify and enhance users' lives. LG continues to emphasize its commitment to developing technology that truly understands and cares for users, enabling everyone to experience a sustainable "Life’s Good."

LG invites customers to experience premium electrical appliance innovations at over 900 LG authorized dealer locations nationwide, covering both department stores and leading dealers, to provide a convenient shopping experience with confidence in service quality. Additionally, LG has launched its official online channel at www.lg.com/th, allowing customers to shop anytime, anywhere, and take advantage of special offers with the “Secret Deal” promotion available now at https://www.lg.com/th/promotions/secretdeal. For more information, please contact the LG Information Center at 0-2057-5757 or follow news, activities, and special privileges from LG on Facebook: LG Global and Instagram: @lg_thailand.