AssetWise continues its Music Marketing strategy targeting the younger generation by partnering with the indie label Smallroom to support the "Smallroom Music Camp Tour 2025" for the second consecutive year. This initiative brings artists to universities, using the power of music to connect the brand with the lifestyle of students, reaching the core customer base of the KAVE condo brand and reinforcing its position as a true leader in the Campus Condo market that understands the insights and lifestyle of the new generation.

Ms. Patchara Prabhanwattana Senior Managing Director of the Condominium Real Estate Business Group at AssetWise Public Company Limited (ASW) stated that AssetWise believes music is an unlimited communication tool for the new generation. Therefore, we collaborate with “Smallroom”, a music label with a DNA and fan base primarily consisting of students and young people, which aligns perfectly with the target audience of the KAVE campus condominium brand. This partnership supports the annual concert tour “Smallroom Music Camp Tour 2025”, which aims to deliver musical experiences that become a memorable part of university life for the new generation.

“As a leader in the campus condo market, having developed 19 projects under the KAVE brand, we understand the insights of students and aim to develop residential projects that meet their lifestyle needs. We continuously create spaces in every project that cater to the lifestyle of the new generation. Supporting the concert tour is a powerful communication tool that helps us reach our target audience effectively. This collaboration between AssetWise and Smallroom not only creates tangible shared experiences for our target audience but also aims to foster Brand Love and long-term connections between the new generation and the KAVE brand,” Ms. Patchara added.

The “Smallroom Music Camp Tour 2025” is an annual concert tour that brings artists and activities from Smallroom to universities across the country, including Burapha University, Rajamangala University of Technology Thanyaburi, Silpakorn University, Kasetsart University, King Mongkut's University of Technology Thonburi, Srinakharinwirot University, and more. The tour has received positive feedback from students and will continue to host fun activities this year.

The KAVE campus condo projects not only feature prime locations near educational institutions and affordable prices suitable for students and university staff, but they also emphasize designing every space to meet the lifestyle needs of Gen Z. For instance, the KAVE Wonderland project includes large common areas with various functions, such as E-sport rooms, music practice rooms, live streaming rooms, creative spaces, and co-working zones for studying and working, as well as cheerleading practice stands.

The success of the KAVE campus condo brand is also reflected in the excellent response from both resident students and investors focusing on rental opportunities. In several locations near universities, it can generate yields of up to 8% per year*, reinforcing KAVE's strong potential as a leader in the Campus Condo market.