Research from the TerraHint Brand Series 2025 indicates that the new demand from residents is not just about building houses, but about enhancing quality of life. A survey of over 2,000 respondents nationwide found that contemporary Thais choose homes based on three main pillars: structural safety, value for money, and a wellbeing lifestyle, rather than luxury alone. In the same context, CP Land Public Company Limited (CP LAND), one of Thailand's leading real estate developers, has been ranked among the Top 10 Brand Powerful Scores and has moved from being a 'Challenger Brand' to a 'Market Leader Brand', reflecting that CP LAND's homes and projects are increasingly resonating with consumers. Here are three key points that make CP Land homes appealing to today's homebuyers.


1. Safety and Transparency in an Era Where People Fear Structure More Than Price
Following the earthquake, research shows that 'structure and construction quality' have become the number one factor in choosing a home, and consumers reward brands that communicate quickly, clearly, and directly about building standards.
CP LAND has established a clear stance on:
• Verifiable standards for structure and materials
• Safety-focused design, especially for low-rise living
• Care after sales and responsibility towards residents with a 10-year warranty

2. Quality That Is 'Affordable' Aligning with Most Thais' Budgets
Research found that 78% of buyers are looking for projects that are 'valuable and trustworthy' rather than just luxurious.
This sets CP LAND apart from other developers, focusing on:
• Residential and mixed-use projects at accessible price points
• Emphasis on 'long-term value', including maintenance costs and quality of life
• Following the vision of 'Accessible Communities for Life – Quality for Every Life', not just targeting the high-end market


3. Genuine Wellbeing and Sustainable Living, Not Just Keywords
Survey respondents defined 'Wellness' as good quality of life, a good environment, safety, green spaces, life balance, and relationships within families/communities.

CP LAND's project development direction considers:
• Green spaces and communal areas for physical and mental health
• Universal Design to accommodate the elderly and all age groups
• Energy-efficient materials that are environmentally friendly and projects that cater to various income levels

“All of this makes 'CP Land Homes' a primary solution for today's homebuyers in the eyes of consumers nationwide, with reliable structures + accessible quality + tangible wellbeing living.”