W House is advancing its luxury home construction in Khao Yai, a popular destination known for its world-class ozone levels near the city. The company aims to penetrate the ultra-luxury market for second homes targeting Thai millionaires by the end of 2025, with a projected growth in luxury home construction accounting for 30-40% of the company's total portfolio. On average, they deliver over 10 homes per year, with each valued between 30-70 million baht.

The vacation home market, particularly in Khao Yai, is expected to continue its robust growth in 2024-2025, especially among customers with purchasing power of 20-100 million baht and above. This reflects a genuine demand for second homes or vacation residences, serving as places for family relaxation. Since its establishment in 2010, W House has gained a competitive advantage through its early entry into the market and a deeper understanding of customer needs compared to competitors.

Mr. Jett Kanjanakul, Vice President of W House, stated that Khao Yai is not just a vacation destination but is becoming a residential area for the country's top-tier wealthy individuals seeking premium vacation homes for relaxation or long-term family assets. Therefore, penetrating the ultra-luxury market requires a profound understanding of luxury home design, the selection of high-quality materials, expertise in standard construction, and a genuine understanding of the customers' lifestyles and tastes.

W House has been constructing luxury homes in Khao Yai since 2010, with home values ranging from 20-100 million baht each.

Deep Market Understanding and Trust... from Real Results

Mr. Jett emphasized that the long-standing market penetration and continuous delivery of projects have built trust among customers, leading to an increasing number of projects each year. This ensures that W House will be one of the first brands customers trust and choose for high-standard home construction in Khao Yai, covering design, construction, and comprehensive services.

Another significant strength comes from having a dedicated team in the Khao Yai area, providing close care and consultation to customers from the design and construction stages. This ensures that every home developed by W House receives professional care at all times, with a team ready to assist 24/7 in case of any issues.

Customers prefer home styles such as Modern Luxury, Modern Tropical, American Country, and Tuscany, designed to harmonize with nature and emphasize large communal relaxation spaces. Consequently, the average value of homes constructed in Khao Yai ranges from 20 million baht to over 100 million baht, depending on land size, home functions, and material choices.

W House has delivered numerous projects in Khao Yai, including Kiri Maya, Toscana, Creston Hill, Piram at Vineyard, Miracle Five, and Thongsathit Hill, demonstrating the genuine demand in the market, which continues to expand.

Brand Strategy: 'Lifestyle Architect' - More than Just a Home Builder

Mr. Jett stated that reinforcing the brand “Lifestyle Architect” of W House for the ultra-luxury market is achieved through their work, specialized expertise, design, engineering, and the best quality control.

In terms of design, they have launched a new series of six home models called “THE WORLD,” which includes 1. THE MOON 2. THE WIND 3. THE FLAME 4. THE OCEAN 5. THE FOREST and 6. THE SUN, specifically designed for ultra-luxury customers under the concept “More is More,” reflecting the uniqueness of designs that clearly represent the homeowners' identities.

Marketing communication with the ultra-luxury segment, which includes business owners, investors, and high-net-worth individuals seeking second homes, addresses both relaxation and long-term investment needs, as Khao Yai is a location with increasing future value due to continuously rising land prices.

When constructing homes in Khao Yai, the focus is on designs that accommodate family relaxation, featuring spacious areas and multifunctional spaces suitable for different generations while ensuring high privacy. Additionally, designs are closely integrated with nature, using environmentally friendly materials to create a true second home for family relaxation.

Aiming for Khao Yai Portfolio to Account for 30-40% of Total Company Projects

Mr. Jett noted that Khao Yai remains a highly popular location due to several factors, including continuously developing infrastructure, convenient travel from Bangkok in just over an hour, and importantly, the pure air recognized as the 7th ozone source in the world amidst beautiful and tranquil nature. All these factors significantly influence the decision-making of executive customers, businesspeople, and investors, in addition to the company's project results.

Over the past three years, W House has consistently served ultra-luxury customers, aiming that by the end of 2025, the number of homes constructed in Khao Yai will account for approximately 30-40% of the company's total home construction projects.

“W House is ready to lead in this market and continue to build the brand as the top-of-mind choice for the ultra-luxury segment with the highest potential, aiming to expand the market and achieve sustainable growth,” Mr. Jett concluded.