Power Buy, part of Central Retail, is aggressively expanding into the southern market with the launch of its "Power Buy Central Krabi" store, marking its first branch in the province and the 13th in the southern region. The aim is to broaden its customer base among both locals and tourists in Krabi and nearby provinces, showcasing the first "Comprehensive Technology Hub" model in Krabi to attract consumers seeking innovation and quality products. This aligns with the ongoing growth trend in the electrical appliances and technology market in the south, while also catering to the demands of international tourists with comprehensive services and exclusive benefits. To celebrate the new store opening, special promotions and exclusive offers are being provided specifically for the people of Krabi.

Mr. Suwin Kosiamnuay, the CEO of Power Buy Co., Ltd., part of Central Retail, stated, "Krabi is a location with significant potential in both economic and tourism sectors, with an average household purchasing power ranking in the top 5 of the country. It is also one of the top 6 tourist cities generating revenue in Thailand. The market for electrical appliances and technology in the south continues to grow, supported by domestic consumption and the recovery of the tourism industry. At the same time, consumer behavior is fully entering the digital age, leading to a clear increase in demand for smartphones, gadgets, and smart devices. However, this regional market still lacks players who can provide a complete range of products and services in one place. We see long-term business growth opportunities, which is why we are proactively opening our first branch in Krabi under the concept of a "Comprehensive Technology Hub" that gathers innovative products from leading global brands, trending items, and the latest collections, along with comprehensive services that allow customers to access products and services with the same standards nationwide, enhancing the shopping experience to cater to every lifestyle of our target audience. This also reinforces our vision to be a Tech Retail Experience, making Power Buy the top-of-mind brand for technology and innovation in this region."

Four Key Strategies to Penetrate the Krabi Market, Creating a Shopping Experience That is More Comprehensive, Cost-Effective, and Reliable Than Ever

  1. All Lifestyles, All Categories: Curating over 100 leading brand products across all segments, from electrical appliances, smartphones, gadgets, IT products to smart home items, allowing customers to shop everything in one place. The store spans over 1,000 square meters, featuring product testing zones and showcasing trending items from renowned global brands such as Samsung, LG, Electrolux, Haier, Hisense, Hitachi, Toshiba, TCL, Tefal, Philips, Apple, JBL, ASUS, ACER, HP, BOSE, DJI, Garmin, PlayStation, Nintendo, Shark Ninja, and Marshall, among others.
  2. Shop Anywhere, Anytime: Reinforcing the strength of Omnichannel, seamlessly integrating all shopping channels including physical stores, websites, applications, and social media, enabling customers to access products anytime, anywhere, catering to the digital lifestyle of the new era.
  3. Smart Travel Experience: Power Buy is ready to welcome tourists from around the world with a multilingual staff and VAT Refund for Tourists services in-store. Additionally, through the "The 1 to The World" program, members can use their points and enjoy benefits globally, enhancing value with a special discount of 320 baht for international tourists when spending 7,000 baht or more. The Easy Payment service supports payments via credit cards and global payment platforms such as Mastercard, VISA, Alipay, and WeChat Pay, providing a more convenient and comprehensive shopping experience.
  4. Confidence Beyond Purchase: Offering assurance at every step with experts providing product recommendations tailored to customer needs, along with comprehensive after-sales services including delivery, installation, maintenance, and quality guarantees, ensuring customers have the same standards nationwide.

In addition, Power Buy is launching special promotions to celebrate the opening of the new Central Krabi branch from October 24 to November 26, 2023, offering exclusive deals such as Crazy Deals with discounts of up to 40%, free membership to The 1 with discount coupons worth a total of 2,400 baht, free multipurpose boxes worth 695 baht with a purchase of 4,500 baht, additional discounts of up to 10,000 baht for trading in old electrical appliances, 0% installment plans for up to 18 months, and a total cashback of up to 40,000 baht (for participating products and credit cards), along with free delivery and installation.