Power Buy, part of Central Retail, shakes up the electrical appliance retail market in the Ram Inthra area by unveiling a new look for its Fashion Island branch under the concept of "Technology Hub for Life." This initiative enhances the shopping experience for customers and offers comprehensive solutions to meet the rapidly changing behaviors of modern consumers. The aim is to expand its target audience to families, working professionals, and the younger generation in the Ram Inthra-Min Buri area, which is a growing urban community.

Mr. Suwin Kosee-amnuay, Managing Director of Power Buy Co., Ltd., part of Central Retail, stated, "The revamp of the Fashion Island branch is a proactive strategy that addresses the needs of modern consumers who prioritize shopping experiences, convenience, and access to quality technology. The Ram Inthra-Min Buri area is a rapidly expanding residential and urban community with a strong customer base among families and the younger generation. Additionally, Fashion Island itself has a loyal customer base and consistently good traffic, making it a strategic location that significantly supports Power Buy's business growth."

The interior of the store has been completely redesigned based on the concept of Smart, Simple, and Seamless to facilitate easier access to products and technology. The spacious layout enhances shopping comfort and connects each zone seamlessly, offering a full range of products including smart home devices, household appliances, smart gadgets, and technologies that simplify daily life. Expert staff are available to provide personalized experience recommendations! Additionally, the store features a “Shop in Shop” zone from AIS, offering an experience for purchasing smartphones with high-speed 5G packages and comprehensive communication solutions that cater to the digital lifestyle.

“As a brand aiming to be a Tech Destination, Power Buy also emphasizes services that cover every customer journey, from pre-purchase decisions such as solution comparisons and technical consultations to reliable after-sales service. We strive to instill confidence at every step to maintain service standards and create differentiation in the highly competitive electrical appliance retail market,” Mr. Suwin added.

Additionally, a promotional event celebrating the new look of the Power Buy Fashion Island branch will take place from July 4 to 6, 2025, offering numerous special privileges, including:

  • 10% additional discount on TVs, air conditioners, refrigerators, washing machines, washer-dryers, and dryers when spending over 15,000 baht per receipt.
  • Up to 65% off on IT products and smartphones.
  • Receive a 300 baht coupon at the end of the receipt when spending over 1,000 baht for the next purchase.
  • “Trade-in” promotion with discounts up to 10,000 baht.
  • 0% installment plans available in-store with participating credit cards.
  • Up to 25% additional discount when using The 1 points with participating credit cards.
  • Free delivery and installation services!
  • Special deals from Toshiba, including up to 1,000 baht off on selected models, and a free microwave when purchasing a front-loading washing machine together with a dryer from the JAPANDI collection.
  • Exclusive gift on July 4 only: a Breo massage machine valued at 3,900 baht for customers spending 50,000 baht or more.

Power Buy continues to expand and improve its branches nationwide to enhance competitive capabilities and adapt to the rapidly changing consumer behaviors in the digital age, reaffirming its position as a leader that understands technology and the lives of consumers across all generations.