Government measures, domestic purchasing power, and foreign markets have become crucial variables that the private sector believes will help restore confidence and stimulate the economy in the final stretch of 2025. Three leading real estate associations in Thailand, namely The Thai Condominium Association, The Thai Real Estate Association, and The Housing Business Association, have announced their readiness to organize the "48th Home and Condo Expo" from October 30 to November 2, 2025, at Exhibition Hall 5, LG Floor, Queen Sirikit National Convention Center.

Mr. Ongkrit Phromyothi, Chairman of the 48th Home and Condo Expo, revealed that this event is not only a platform for showcasing residential products but also a "policy arena" where the real estate sector will monitor the new government's direction in implementing economic measures that will be significant drivers in 2026. This year presents a challenge to build on the past successes, having achieved record sales exceeding 20 billion baht. Therefore, the event has been strategically planned under the concept of ‘New Marketplaces, Serve Supply on Every Demand’ and the strategy ‘Fast Track for Aspiring Homeowners’ designed to make the process of buying a home or condo convenient, easy, fast, and responsive to all consumer needs.”

“The key focus of this year’s event is to connect consumer demand with quality supply from operators at a time when the market is awaiting government policy directions. This event not only attracts first-time homebuyers but also addresses those looking to upgrade their residences and draws investors both domestically and internationally. Moreover, the confidence of operators reflects market momentum, as the booth space for the 48th Home and Condo Expo has been fully booked by major operators and leading brands, indicating a clear signal that the private sector is confident in the purchasing power during the end of 2025,” Mr. Ongkrit stated.

Mr. Ongkrit further added that the rapid booking of booths reflects that “operators view this event as a significant opportunity to stimulate purchasing power and create momentum leading into early next year. Notably, trends to watch include demand from younger generations seeking affordable housing, the upgrade group moving from condos to single-family homes, and investors interested in Thai real estate as a safe asset, particularly foreign markets, especially from China, Taiwan, Japan, and Europe, looking for vacation homes and residences for retirement in Thailand. All these factors will be crucial in determining the market direction in 2026.”

When analyzing the potential for success based on government policy, tourism, and foreign markets, it is anticipated that the success of the 48th Home and Condo Expo will be supported by five main factors:

1. Government measures: New policies are expected to be continuously introduced, including reductions in transfer and mortgage fees, as well as credit measures to stimulate purchasing power.

2. Overall Thai economy shows signs of recovery from investment and private consumption. 3. Tourism sector: It is expected that in 2026, Thailand will welcome over 40 million tourists, which will boost purchasing power in the housing and condo market, especially in major tourist cities. 4. Foreign customer market: Demand for Thai real estate remains high, particularly in locations like Bangkok, Pattaya, Phuket, and Chiang Mai. 5. Strengths of the Home and Condo Expo: Besides being a diverse product showcase from leading national project developers, the organizing associations also offer numerous special prizes, such as cash discounts and electrical appliances, totaling over 840,000 baht for those who book during the event, in addition to each project offering extensive promotions during this event.

Mr. Komsan Wutthipong, Chairman of the Public Relations Committee for the 48th Home and Condo Expo, added, “Modern consumers, especially Gen Y and Gen X, are not only looking for housing for living but also prioritize sustainability, quality of life, and long-term value. Real estate projects that are gaining more interest are those that are energy-efficient, use environmentally friendly construction materials, and integrate smart technology (Smart Living) for sustainable living.”

To align with changing consumer behaviors, the event organizers have implemented a proactive public relations strategy covering all channels, both online and offline, including Facebook, Instagram, Line OA, YouTube, TikTok, and Google Ads, as well as television advertising and media in public transport systems like BTS, in collaboration with leading real estate KOLs and influencers such as GURU LIVING, SALE HERE, Nont Station Page, Rangsit City Page, Samut Prakan Here Page, Nakhon Pathom Travel Page, and HOMEZOOMII to reach consumers seriously considering purchasing homes and condos.

“This year, we expect over 30,000 - 40,000 visitors throughout the four days, with projected sales value for booking homes and condos during the event equivalent to or exceeding early-year figures, reflecting consumer confidence in the return of the real estate market at the end of the year as always,” Mr. Komsan added.

As the representative of the organizing committee, the 48th Home and Condo Expo, through the collaboration of three associations and the full response from operators, along with the timely alignment with government policies and the current domestic situation, is viewed not merely as a showcase of real estate products but as a barometer of the Thai real estate market that will clearly reflect how the sector will return as a key engine driving the Thai economy in 2026-2027,” Mr. Ongkrit concluded.

The 48th Home and Condo Expo will take place from October 30 to November 2, 2025, at Queen Sirikit National Convention Center, Hall 5, LG Floor. For those interested in attending, further details can be found at housecondoshow.com and on social media channels Facebook, Instagram, and Line Official: @housecondoshow.