Continuing the definition of a creative lifestyle and the happiness we seek, Origin Property has launched a new advertisement featuring Brand Ambassador Nadech Kugimiya, inviting everyone to join the family of ‘Origin Condos’ and ‘Britania Homes’. The campaign, titled ‘More Delightful Than You Think’, aims to provide a real experience of living that reveals what ‘delight’ truly means....

Mr. Krit Techasumma, Chief Marketing Officer of Origin Vertical Corporation, a subsidiary of Origin Property Public Company Limited, revealed that the return of Nadech Kugimiya this year is not just about being a Brand Ambassador but about continuing the bond between the brand and consumers that began in 2017. Nadech represents sincerity, warmth, and stability, which are the core values that Origin wants to communicate in every project, both condos and homes. We are confident that the ‘Origin’ brand will resonate more with customers through Nadech's smile and sincerity, which everyone has trusted for a long time, from My Life. My Origin back then to Creative Living for All today. We believe that no matter the age or lifestyle, everyone can have a ‘better life’ starting with ‘Origin’.

The advertisement ‘Living at Origin, More Delightful Than You Think’ conveys deep insights from customers who have visited the projects, leading to thought-provoking statements and inspiring the creation of an advertisement that expresses feelings, delight, and surprises when you live in Origin's condo projects. Filmed on-site, the real atmosphere within the projects reflects the uniqueness of Origin Vertical, creating dimensions of delight that can be found in every corner of the ‘Origin’ condo, whether enjoying a beautiful city view or exercising in the Fitness area, where delight can easily be discovered. Even watching a movie in the Private Theater Room might surprise you with a close encounter with Nadech, enjoying a prime location near the BTS, convenient travel, and 24-hour amenities, along with various room types including high ceilings and pet-friendly options, all facilitated by the Origin Connect application.

Mr. Siripong Srisawangwong, Co-CEO of Britania Public Company Limited, stated that the company is committed to creating homes that are not only beautiful and modern but also accessible and tailored to the lifestyles of every family under the concept of “CRAFT a life you love”. Britania homes are more than just residences; they are designed to provide residents with happiness and delight in every aspect, from exterior and interior design to material selection and amenities within the project, creating a feeling filled with joy and warmth. The campaign ‘More Delightful Than You Think’ is communicated through the advertisement ‘More Delightful Than You Think, Living at Britania’, featuring ‘Nadech’ as a representative of the new generation, clearly reflecting the identity and uniqueness of Britania, including affordability, beautiful design, and functions that cater to all ages, inspiring everyone to experience the ‘delight’ in Britania homes filled with quality and happiness in every dimension, reinforcing the message of ‘Living in Britania and experiencing delight’, especially the delight of a prime location, surrounded by complete amenities, spacious areas that meet lifestyle needs, and homes that pay attention to every detail with the unique design of Britania homes. Whether you are relaxing in the garden or walking your dog, you might be surprised to find a neighbor like ‘Nadech’ creating delight at every step. We believe this campaign will be one of the marketing strategies that enhance brand recognition and stimulate sales, reinforcing our position as a property development company that understands consumers best.

We invite everyone to experience the lifestyle they have been searching for through “Origin Condos” and “Britania Homes”. Once you get to know and experience it firsthand, you will realize that living the life you choose is the “definition of living” that resonates the most, understanding how delightful it is. You can watch the advertisements ‘Living at Origin, More Delightful Than You Think’ and ‘More Delightful Than You Think, Living at Britania’ at https://oriurl.com/3kp8cxm7.