Associate Professor Dr. Kesara Thanyalakphak (Dr. Yui), Managing Director of SENA Development Public Company Limited, announced a press conference to elevate collaboration with Japanese partner Hankyu Hanshin Properties (HHP) to develop projects using knowledge from Japan, focusing on construction quality and disaster preparedness, combined with SENA's commitment to sustainably support customers throughout all stages of life.

With over 9 years of collaboration on 66 joint development projects valued at over 83 billion baht, SENA has continuously integrated various insights into its development, such as the Geo Fit+ concept, which is based on a deep understanding of consumer behavior applied in the design and development of various projects, including condominium groups like Niche Mono Sukhumvit-Bearing, Niche Pride Tao Poon, and condominiums under the Flexi brand extending into the landed house segment.

Recently, SENA has begun to enhance disaster prevention measures alongside product development under the concept of Geo Fit+ inspired by Mamoru and is upgrading construction quality based on knowledge from HHP, which is central to the Geo Check+ 5 Steps of Quality Management. This process will be taught by experts from HHP Japan, covering every step from design, construction control, to systematic project delivery, starting with training for the Business Development team, Project Development team, Construction Team, Quality Control team, SenX management team, and other SENA teams from mid-June 2025.

Mr. Takeshi Tsuji, a director of the joint venture company SENA HHP Co., Ltd., attended the press conference today and stated, “Hankyu Hanshin Properties is very pleased to collaborate in enhancing construction quality through the 5 Steps of Quality Management, which is essential knowledge from HHP developed over a long time to control project quality according to Japanese standards at every stage. We are delighted to pass this knowledge to the SENA team and will conduct training to share knowledge and construction control processes for the first time in mid-June, with a commitment to elevate construction standards that truly meet the needs of Thai consumers.”

In this regard, Dr. Yui stated, “SENA is grateful and proud of our collaboration with HHP, as we are not just investors but also partners and collaborators who wish to grow together based on a perfectly aligned vision. With over 100 years of expertise from Hankyu Hanshin in Japan and over 40 years of experience from SENA as a Thai real estate developer that cares for customers throughout all stages of life, we thank you for sharing your time, knowledge, experience, and personnel from Japan to enhance the quality of SENA's projects this time.”

SENA and HHP have planned to manage the Next Level Standard concept together through 3 main pillars as follows:

  1. SENA TRUST - Building confidence on a foundation of quality
    • Construction quality: By applying new construction standards and management through the concept of “Geo Check+ 5 Steps of Quality Management”, controlling quality through in-depth training and field activities with experts from Japan in mid-June.
    • Design quality: By building on the original Geo Fit+ concept, adding systems and equipment for emergencies, such as creating a SENA Care Kit with essential tools for emergency preparedness, a Multi-purpose Safe Room designed for flexible use in emergencies with movable furniture and essential equipment based on the Mamoru concept, and a First Aid Room equipped with life-saving tools and basic necessities easily accessible from common areas for timely assistance.
  2. SENA CARE - Caring for residents at all times with caring systems and people
    • Caring systems: Applications like SENA 360, SEN PROP, and SMARTIFY HOME provide channels and services through apps that help residents manage their lives more conveniently and securely, both during normal times and emergencies.
    • Caring people: The SenX management team will adapt Thailand's disaster preparedness manual based on Japan's manual to suit the Thai context and disseminate it to residents, enhancing the management of the juristic person to respond to both emergencies and long-term resident experiences, along with special ELITE SERVICES, five-star hotel services by a team trained by Hankyu Hanshin Hotels under the Hankyu Hanshin Holdings group, further developing the service model.
  3. SENA LOW CARBON - Homes that are good for residents and good for the world
    • SENA continues to emphasize its leadership in sustainable living by enhancing solar systems, developing additional solar battery storage for emergencies across all housing projects, and pioneering the development of Zero Energy Houses, a clean energy home concept from Japan.

SENA is ready to move forward to elevate quality according to the development plan of 12 projects, divided into 11 condominium projects and 1 landed project, with a total value of 13 billion baht, aiming for sales of 15.5 billion baht and transfers of 10 billion baht.

Homes are the essential foundation for a good quality of life, and at this time when safety in living has become a primary concern for people, the definition of quality in the real estate business today is not just about pleasing living space, suitable location, and value for money. SENA is ready to respond to the new definition of Thai real estate, aiming to elevate housing standards to meet the changes and needs of consumers while driving sustainable living in every dimension.