Beger, Thailand's leading innovative paint brand, known for its environmentally friendly technology and quality of life, has launched a new building solution designed with the concept of 'one solution that understands both contractors and residents.'
The focus is on balanced development in terms of work convenience and living comfort, aiming to create a better future for buildings and help reduce the burden on the planet.

Dr. Worawat Chaiyosburan, CEO of Beger Co., Ltd., stated that Beger has been recognized as a Thai brand that continuously develops and presents cutting-edge paint innovations, such as BegerCool, a heat-reflective paint that helps save energy. This has been achieved through collaborations with various institutions to research carbon reduction solutions in the construction industry, with the ultimate goal of supporting Thailand's transition to a sustainable Net Zero society.

Introducing the new BegerCool Two-in-One paint, designed to meet the needs of both 'contractors' and 'residents' for modern construction with three main features: Reduce Material – Use less while achieving equal or greater efficiency through multi-functional technology that minimizes material waste without compromising quality. Reduce Time – Work faster, allowing contractors to complete tasks quickly and easily, saving time at every step while reducing workload but increasing results. Reduce Temperature – With BegerCool technology that has high heat-reflective properties, it helps keep buildings cooler and reduces the long-term energy burden from air conditioning.

With this innovation, Beger not only focuses on enhancing construction efficiency but also integrates sustainability goals at every step, from production processes that consider carbon emission reductions to actual usage that helps lower indoor temperatures, concretely addressing the Carbon Reduction policy. “We believe that 'paint' is not just about aesthetics but is a system that connects living quality, contractor performance, and environmental responsibility. Therefore, Beger aims to develop solutions that address not just one issue but truly meet 'all' needs,” he added.

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