IKEA Thailand has launched the STOCKHOLM collection for the first time in Thailand, showcasing over 90 meticulously designed furniture and home decor items that blend timeless simplicity in true Scandinavian style with high-quality materials, all offered at accessible prices. This special collection celebrates IKEA's 40th anniversary globally this year and includes a variety of items such as furniture, textiles, lighting, and decorative accessories, each designed to present a unique identity and perfectly enhance the functionality of every living space. Crafted from carefully selected materials to enhance durability and natural beauty, the collection features sturdy hardwood, handwoven wool rugs, hand-blown glass, and handmade rattan. The STOCKHOLM collection will be available for purchase starting April 10, 2025. Additionally, to celebrate the launch of this special collection, IKEA Thailand is hosting the event "Embrace STOCKHOLM in Your Style" in collaboration with Thai Airways, inviting interested individuals to post content showcasing their home decor using the STOCKHOLM collection in their own style from April 10 to May 31, 2025. The winner will receive a round-trip ticket for two from Bangkok to Stockholm, courtesy of Thai Airways.

Karin Gustafsson, Creative Director of the STOCKHOLM collection, stated, "The goal of designing the STOCKHOLM collection is to prove that high-quality products do not always have to come with a high price tag. We are committed to creating a collection that does not compromise on quality and tells a unique story in each piece. The heart of this collection lies in the craftsmanship that employs traditional techniques and handmade methods, resulting in beautiful, durable, and timeless furniture and decor."

Leonie Hoskin, Retail Business Manager for IKEA Thailand and Vietnam, added, "We are excited to bring the STOCKHOLM collection to Thailand for everyone to experience. This collection reflects IKEA's democratic design philosophy, combining Scandinavian style, high-quality materials, excellent functionality, and affordability. Each item embodies five key principles: form, function, quality, sustainability, and affordability, ensuring that every product is both beautiful and durable. The STOCKHOLM collection will help create a warm and inviting atmosphere in every home with its timeless design and attention to detail, making sustainable and high-quality design accessible to everyone."

With a name that evokes the capital of Sweden, the design of this collection draws inspiration from the deep roots in Stockholm, reflecting the landscapes of both urban and natural surroundings, resulting in soft earth tones combined with natural wood and textiles that narrate the stories of nature's scenery and colors. Each piece of furniture, from chairs to bookshelves and dining tables, showcases the beauty of natural materials that shine in every detail, along with meticulous craftsmanship and smart design, resulting in simple yet strong and durable designs. Highlighted items in this collection include:

To celebrate this occasion, IKEA Thailand has introduced the concept of 'mix and match' to demonstrate the collection's ability to blend with various styles of spaces. This concept is conveyed through the combination of elegant furniture with traditional Thai homes, emphasizing that the STOCKHOLM collection can seamlessly enhance any living space, whether in Stockholm or Bangkok, by 'mixing and matching' within the home at an affordable price. Furthermore, this collection makes high-end design more accessible, inspiring Thai consumers to integrate distinctive Scandinavian design into their own interior styles, regardless of the decorating style. The STOCKHOLM collection is ready to elevate the beauty of every space and reinforce that good design is accessible to everyone.

To continue celebrating the launch of the STOCKHOLM collection, IKEA Thailand has partnered with Thai Airways to host the event "Embrace STOCKHOLM in Your Style" from April 10 to May 31, 2025, inviting interested individuals to participate by posting photos or videos of their home decor using furniture from this collection in their own style. The highest-voted participant will receive a round-trip ticket for two from Bangkok to Stockholm, courtesy of Thai Airways. Additionally, IKEA will unveil a special showcase room creatively decorated with furniture from the STOCKHOLM collection, inspired by the adventures of travelers to Scandinavian countries, showcasing a passion for design and adventure.

As a special promotion for the launch period, Thai Airways is offering an exclusive promotion for IKEA customers to experience the beauty of Scandinavian cities with direct flights to three dream destinations: Stockholm, Copenhagen, and Oslo. Interested individuals can enjoy memorable adventures in Scandinavia by booking tickets through the website thaiairways.com and paying with a Mastercard while using the promotion code "TGIKEA" to receive an immediate discount of 3,000 baht. Tickets can be booked from April 8 to May 31, 2025, and travel can occur between April 8 and November 30, 2025. This promotion is valid only for bookings made through the website thaiairways.com and paid with a Mastercard, with terms and conditions as specified by Thai Airways.

Additionally, IKEA Thailand and partners from the Thai-Swedish Chamber of Commerce invite everyone to experience Swedish culture fully during Swedish Week from now until April 11, 2025, at IKEA Bangna, where you can enjoy special Swedish dishes and meet leading Swedish brands and products such as Fitness24Seven, Fysik, TPV, and Electrolux, showcasing quality products and innovations from Sweden. This event celebrates Swedish culture, craftsmanship, and design, including the STOCKHOLM collection that reflects exquisite craftsmanship and timeless Scandinavian design.

The STOCKHOLM collection will be available at IKEA stores and online at IKEA.co.th starting April 10, 2025. Follow for more details and information about the event "Embrace STOCKHOLM in Your Style" on Facebook IKEA or IKEA.co.th.