Landy Home announces its vision for 2025, aiming to revolutionize the home building industry in Thailand by promoting innovative homes that protect against PM 2.5 dust, setting a new standard that every home in Thailand should have to tackle the pollution crisis. The company is also moving forward to create a complete home building business ecosystem, enhancing the quality of life for Thais. It is adjusting its strategy to highlight three flagship brands to penetrate the market this year, pushing sales in 2025 to reach 2.7 billion baht.

Amidst the economic slowdown in 2024, which has impacted the overall real estate industry, Landy Home, the market leader in home building in Thailand, continues to maintain its growth trajectory and reinforce its position as number one by differentiating itself from competitors with innovative PM 2.5 protective homes that elevate living standards. The company is advancing to create a comprehensive home building business ecosystem, including a factory for prefabricated structures, an interior design business under the brand “Rudolf,” clean energy solutions, and a Fresh Air ventilation system that creates positive pressure to prevent PM 2.5 from entering homes under the CAP+ brand. This aims to strengthen its position and create a distinction from typical home builders while enhancing the quality of life for Thais, providing homes that promote good health.

Ms. Parrat Maneeratnaporn, Sales and Business Development Director of Landy Home (Thailand) Co., Ltd., stated that in 2024, the home building business overall was affected by the economic slowdown and reduced consumer purchasing power. However, the company was still able to maintain continuous and stable growth due to its strong business strategy and adaptability amidst various risk factors. The company achieved total sales of 2.2 billion baht in 2024, reflecting the strength of the business and customer trust, with sales proportions across brands as follows:

  • Landy Grand (Luxury homes priced at 20 million baht and above) accounted for 30% of sales.
  • Landy Home (Medium-sized homes priced at 8-20 million baht) accounted for 45% of sales.
  • Trendy Home (Small homes priced up to 8 million baht) accounted for 25% of sales.

“In 2024, the home building business was significantly impacted, causing the overall market to shrink to approximately 11 billion baht, down from 12 billion baht. This was due to various risk factors, including slow economic recovery, household debt issues affecting consumer purchasing power, and stricter lending policies from financial institutions, along with rising home prices due to increased costs. Landy Home is prepared to adapt to the situation, including the use of AI technology for processing that helps analyze customer behavior, which is a crucial tool for designing and developing products and services that meet the diverse needs of customers,” Ms. Parrat stated.

Revolutionizing the Home Building Industry with AI

Landy Home is not only the market leader in home building in Thailand but also aims to be a key driver in revolutionizing the industry by creating the most comprehensive home building business ecosystem. The company utilizes an AI Design System to design homes that accurately meet customer lifestyles, introducing cutting-edge innovations such as CAP+ Clean Air Positive Pressure System to protect against PM 2.5 dust and CJ Sun solar energy solutions that help reduce energy costs and support sustainable living, driving the industry into a digital era with maximum construction efficiency under the concept of “Green Living & ESG,” which includes:

  • NOVA Modular Factory: Elevating construction standards with prefabricated structures using modern technology that reduces waste, minimizes dust emissions from construction, alleviates labor shortages, increases precision, and shortens construction time. Currently, NOVA Modular has two factories located in Rama 2 and Wihan Daeng, Saraburi Province, with plans to expand to other regions in the near future, capable of producing up to 250,000 units per year to meet housing demands nationwide.
  • Rudolf: An interior design company under Landy Home that simplifies and speeds up interior design processes with Rudolf Collections offering a variety of designs such as Modern, Classic, and Minimal, allowing for adjustments to fit spaces without waiting for new designs, saving time and budget while meeting all customer needs.
  • CAP+ (Clean Air Positive Pressure): An innovative clean air ventilation system that creates positive pressure inside homes to prevent PM 2.5 dust, pathogens, and external pollutants from entering the home, reducing allergy issues and improving indoor air quality.
  • CJ Sun: A provider of complete SOLAR Rooftop installation services for customers' homes, focusing on long-term energy cost reduction and promoting clean energy within homes with high-quality solar panels guaranteed to produce electricity for 30 years and inverters guaranteed for 10 years, designed and installed by a team of experts, supporting real-time monitoring through an application, and offering After Sales Service covering up to 3 years. Specially, for customers building homes with Landy Home, a 5-year roof warranty is provided, helping customers save energy and increase home value in the long term, supporting the concept of Green Living and reducing carbon footprints towards a sustainable future.

Landy Home aims to utilize AI to enhance every operational process, from analyzing customer behavior and needs, developing smart FAQ for real-time customer inquiries, using AI in designing Graphic & Visual Content for effective brand communication, to assessing construction costs and materials to ensure customers receive home designs and functions that best meet their preferences.

Additionally, AI is also used in project management to enhance accuracy in cost control and delivery timelines while improving internal processes for maximum efficiency, setting a new standard for the Thai home building industry and reinforcing its position as a true leader in housing innovation.

Adjusting Strategy to Highlight Three Flagship Brands in 2025

Ms. Parrat stated that the trend for the home building business in 2025 is expected to recover due to government economic stimulus measures in the real estate sector, including reduced land and property tax rates and low-interest loans to support home ownership. Landy Home is committed to continuous development with strategies to expand the market and develop its brands, particularly the three main brands: Trendy Home, Landy Home, and Landy Grand, to meet the diverse needs of consumers.

Trendy Home focuses on a modern rebranding under the concept “Trendy Home Live in Trend,” launching new home designs priced under 3.5 million baht to make beautiful, affordable homes more accessible. Additionally, homes priced between 5 - 8 million baht will feature beautiful designs, modern innovations, and premium quality in the first quarter of this year, alongside popular home designs that meet consumer demands, such as Citrine, a beautiful Modern Luxury home, or Quartz, a beautiful Modern Classic home, with a new website allowing for booking and payment in one place.

Landy Home is set to penetrate major city markets by launching new home designs that cater to diverse lifestyles, accommodating various needs with single-story, two-story, and three-story homes featuring new customizable designs, such as Balinese Modern – a single-story vacation home, and Rochester – a luxurious two-story home targeting large families with a sense of prestige.

Landy Grand aims to expand the luxury home market to meet the needs of customers seeking vacation homes and home offices that offer both luxury and comprehensive functionality, launching the latest home designs tailored to premium lifestyles, such as ORIGAMI, a luxurious three-story home with Japanese influences, and OMOTESANDO, inspired by Japan's high-fashion district.

This year, Landy Grand also aims to penetrate the high-end market targeting customers seeking uniquely designed luxury homes, offering Exclusive Customize Design for businesspeople and celebrities looking for premium design work, highlighting the feature of “comprehensive design and construction” with a One Stop Service that allows customers to design homes according to their personal lifestyles without additional design fees. The Luxury Designer team of Landy Grand has expertise and experience in designing luxury homes for many well-known figures in the country, working seamlessly with interior designers, providing personal consultation to oversee projects and coordinate with related departments. The team of Landy Grand also serves as personal advisors overseeing every step from design to construction delivery, ensuring strong structural standards, and guaranteeing that every design is both beautiful, luxurious, safe, and meets all customer needs perfectly.

Landy Home continues to innovate and expand its business to reinforce its position as the market leader in home building in Thailand and drive the industry towards sustainable growth, expecting sales of no less than 2.7 billion baht this year,” Ms. Parrat concluded.