N.C. Housing Public Company Limited operates in the real estate sector, both horizontal and vertical, under the concept of Home Expert Living Care. It is the first company in Thailand to receive ISO certification and is entering its 31st year, focusing on Green & Well Living by integrating Lifestyle as a central hub for happiness through the GAIA concept, bringing natural balance into residential innovations and aiming for sales growth of 4 billion baht across all segments.

Real Estate Trends for 2025

Mr. Somnuk Tantatherdtham, Managing Director of N.C. Housing Public Company Limited, discussed the overall real estate landscape for 2025, stating that the country's economy is gradually recovering, despite impacts from Global Supply Disruption. However, it is expected to improve in the second half of the year, with demand for horizontal housing beginning to rise. Assistance for homebuyers will stimulate purchasing power, and there is hope that the housing market will recover as buyer confidence increases. Real estate developers need to review and adjust their business plans to align with market purchasing power and find suitable marketing measures.

Operational Plans for 2025

N.C. aims to create added value for every family looking for a home by focusing on innovative housing trends for 2025 under the Green & Well Living concept. Every project by N.C. will incorporate the GAIA concept, which emphasizes natural balance in design, creating a central relaxation area that connects with nature in a meaningful way.

Embracing nature for a balanced living experience, N.C. caters to every lifestyle without limits while promoting physical and mental well-being. N.C. is ready to transform spaces into sources of happiness and inspiration for every family, covering all segments including townhouses, duplexes, and single-family homes with price ranges increasing from 3 to 7 million baht, along with continuous promotional activities.

The company also has sufficient inventory for 2025 and is set to launch 5 new projects worth over 3 billion baht. Therefore, combined with ongoing projects, there will be a total of 19 projects worth over 15.5 billion baht in 2025.

Three Main Strategies: Mega Trends

1. Green Product Strategy

  • Develop products that meet market demands.

  • Utilize the Green & Well Living concept, focusing on environmentally friendly products.

  • Design using clean energy and integrate nature into homes.

  • The GAIA concept aims to create a central hub of happiness with a 360-degree panoramic resort view.

2. Green Finance Strategy

  • Create a superior Customer Experience.

  • Collaborate with financial institutions to offer special deals to customers.

  • Support customers from start to finish with special conditions for home purchases.

  • Provide the most beneficial information to homebuyers through various Touch Points.

3. Green Service Strategy

  • Focus on Customer Centric through New Product New Design.

  • Develop Multi-Function spaces integrating Residents Centric to create quality communities.

  • Add value to every family and enhance Value Added in living quality.

  • Home Expert Living Care enters its 31st year, continuing to develop alongside customers.

Sales Target for 2025

Mr. Somnuk added that the company is confident in achieving sales of 4 billion baht in 2025 and recognizing revenue of 2 billion baht. The company will enhance its ESG capabilities, focusing on marketing that resonates with homebuyers, expanding its customer base while retaining existing customers.

They are confident in overcoming economic challenges in 2025 and managing sales across all 19 projects worth 15.5 billion baht to meet the needs of homebuyers while developing and growing sustainably together.