The real estate sector is buzzing at the start of the year as STELLA (formerly NUSA), under the leadership of a new management team with experience from top companies in the country, announces its success in revitalizing the business and its roadmap towards sustainable growth in various sectors. The company is also offering investors the opportunity to be part of this new success by subscribing to additional shares at a price of 0.20 baht, which is an attractive level at 0.3 times the book value, lower than the industry average of 1.7 times. The subscription period will be from January 17 to 23.

The strengths of the STELLA team are evident from the performance under the new management, particularly with the "My Ozone Khao Yai" project, which spans over 1,000 rai and includes the Movenpick hotel managed by Accor Group, a leader in global hotel management. The Mövenpick hotel generated revenue of 221 million baht in 2024, a 100% increase year-on-year, while the golf course generated over 17.3 million baht annually, setting a record for revenue from core assets. Additionally, sales from other residential projects exceeded 100 million baht per month, reflecting significant success, with 5 projects already completed in Bangkok and other provinces.

In terms of financial management, the company has demonstrated strong financial discipline, with the new management successfully repaying short-term promissory notes and bonds totaling over 1 billion baht amid fluctuations in the bond market. This has bolstered investor confidence during a challenging period for the bond market. The company also plans to use part of the raised capital to reduce high-cost short-term debt, which will enhance cash flow and strengthen the financial structure in the long term.

Regarding the plan for utilizing the raised capital, the company has outlined a growth strategy based on 3 pillars: 1) Real Estate, 2) Wellness, and 3) Clean Energy. It plans to allocate 60% of the raised funds for developing high-potential projects, including upgrading existing assets and investing in new high-return projects, particularly large-scale developments in Khao Yai and plans to renovate hotels in Phuket. Additionally, 30% of the funds will be used to pay off short-term debt to reduce interest burdens, while the remaining 10% will be allocated as working capital to enhance liquidity.

This capital increase presents an opportunity for existing shareholders to be part of STELLA's growth towards new success. With a clear business plan and strategy, along with a proven management track record under the experienced new team, STELLA is positioned as one of the turnaround stocks to watch this year, especially at a capital increase price below its true value.

The company continues to emphasize transparency in its operations and will communicate the progress of its business plans to investors regularly to build confidence in its long-term business operations.