Sena Development Public Company Limited, in collaboration with Siam University, led by Dr. Thirawat Thanyalakphak, Chief Executive Officer, and Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, along with Dr. Pornchai Mongkolwanit, President of Siam University, have signed a memorandum of understanding for academic cooperation in the New Graduate Program. This initiative aims to develop curricula in digital technology and artificial intelligence (AI) for business applications. The collaboration is designed to promote education and enhance employee skills within the organization, enabling them to effectively adapt to changes in the digital era.

Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, stated, "Sena is committed to promoting education and self-development for employees across all sectors, believing that continuous skill and knowledge development is a crucial foundation for success, not only for the organization but also for the employees themselves. This also contributes to building a better and more sustainable society. In the past, Sena has supported employees in attending various training seminars to encourage their potential development in all dimensions. This time, we have partnered with Siam University in the New Graduate Program to develop a Bachelor of Science curriculum in Digital Technology and Artificial Intelligence for business, designed to provide students with up-to-date knowledge, enhance essential skills, and apply them appropriately to the rapid technological changes."

The signing of this memorandum reflects Sena's commitment to providing educational opportunities to create a stable and sustainable future for employees, viewing education as a vital tool for empowering personnel to develop knowledge and skills that align with the changes in the digital era. Sena adheres to the concept of sustainable development (Sustainable Development Goals - SDGs) as a core principle in its business operations, aligning with SDG 4 on Quality Education, which emphasizes equal educational opportunities, and SDG 8 on promoting sustainable economic growth through quality job creation and full employment suitable for everyone. Sena believes that developing individuals with potential and knowledge in technology will not only enhance the employees themselves but also strengthen the organization, paving the way for a sustainable future and serving as a crucial foundation for the country's development.