In an era where pets have become important family members, Plus Property keeps pace with the "Pet Parent" trend by continuously developing housing management services to meet the needs of animal lovers in terms of space, safety, hygiene, and creating pet-friendly communities for residents.

The "Pet Parent" Trend Driving the Housing Market

The trend of treating pets like children or family members (Pet Humanization or Pet Parent) has been steadily gaining popularity. According to data from ttb analytics, the pet market in 2024 is expected to grow by 12.4% from the previous year, reaching a value of over 75 billion baht, with a five-year average growth rate (CAGR) of 17.5%.

Moreover, the Pet Humanization trend, where pet owners pamper their pets as if they were children, leads to an average annual expenditure of 41,100 baht per pet. Some pets, due to their charm or unique traits, can become Pet Celebrities, attracting public interest and gaining followers on social media, which can generate income for their owners. Thus, pet ownership today is not just a hobby but reflects a shift in modern society's view of pets as family members.

Narumon Apornthanakul, Deputy Managing Director of Building Management at Plus Property Co., Ltd., stated, "In recent years, Thai families have become smaller, and more people are adopting pets, viewing them as part of the family. This has led to a continuous increase in demand for pet-friendly housing. Pet owners look for residences that not only offer spacious areas but also comprehensive amenities and management systems that prioritize safety, hygiene, and the well-being of both residents and pets."

Plus Property deeply understands the needs of modern consumers, drawing on 28 years of experience in comprehensive property management and insights from residents to design services that perfectly meet customer needs across different eras. Plus has developed services that cater to all aspects of pet-friendly living to align with the Pet Humanization trend, from selecting durable materials for residences to designing common areas such as gardens or lawns, training and exercise zones for pets, and shaded relaxation areas. Additionally, they emphasize hygiene and safety with effective waste management, designated waste disposal points, regular cleaning, and providing pet care supplies like waste bags in public areas. They also focus on educating pet owners through activities such as expert-led pet care training or small workshops within projects to enhance knowledge that makes pet care easier and more effective. Furthermore, they organize community-building activities for animal lovers in collaboration with leading pet partners, such as Thonglor Animal Hospital, for pet health check-ups and more.

Additionally, technology is utilized to facilitate and enhance safety for pets through applications like Home Service and Living Plus, which help manage residents' living arrangements. The 'Beloved Pets' feature allows owners to register their pets living in Plus-managed projects for more effective pet management. Currently, 1,994 pets have been registered from 1,135 households across 110 projects, with the most registered pets being 1,059 cats, 881 dogs, and over 40 other animals.

“Shared Happiness” is Plus's Commitment

The uniqueness of Plus's services goes beyond creating suitable spaces for animal lovers; it also emphasizes the harmonious coexistence of all parties involved. This is achieved through clear regulations and quality management systems, along with easily accessible and understandable communication of shared living guidelines, allowing everyone to effectively adhere to communal living standards.

"Our commitment to managing the Pet Welcome project is to create a balance between the happiness of pet owners and the peace of mind of other residents. Therefore, we design services that appropriately meet the needs of both parties in terms of space, hygiene, and community building that caters to animal lovers and all residents, aiming to create sustainable happiness for every life in the project, which is our top priority," Narumon concluded.