Origin-Britania Celebrates Record Sales of Over 1.088 Billion Baht at the 46th Housing and Condo Expo, Captivating Gen Y-Z with Luxury Homes and Condos
Origin Vertical – Britania reaffirms its leadership in the market for ready-to-move-in condominiums near the BTS and single-family homes, duplexes, and townhomes with British-style functions, announcing its success at the major event, the 46th Housing and Condo Expo, held at the Queen Sirikit National Convention Center. The company achieved record sales exceeding 1.088 billion baht following the campaign "Secret Deals" that brought excitement and boosted sales for projects near the BTS and expressways. The luxury condominium brand "Park Origin," the modern condominium "Origin Plug & Play," and the new series of single-family homes and townhomes "Britania" led the sales with outstanding layouts and functions, extending special promotions from the expo until November 10.

Mr. Krit Techasammas, Chief Marketing Officer of Origin Vertical Corporation, a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that the participation in the 46th Housing and Condo Expo at the Queen Sirikit National Convention Center from October 31 to November 3 resulted in total sales of homes and condominiums amounting to over 1.088 billion baht, breaking the record for the highest sales in the history of the company's participation in the event and exceeding the target of 600 million baht.

"The event over the past four days received an overwhelming response from customers, partly due to the demand for housing at the end of the year and partly due to our exciting promotions at this event, the Secret Deals campaign, where we showcased projects near the BTS and expressways across various brands and segments starting at just 1.39 million baht. There are easy payment deals, 0% installment options, special discounts, and chances to win Art Toys. Coupled with the location, overall functions, layout designs, and government policies to reduce interest rates, it made it easier for customers to make decisions during the event," Mr. Krit stated.

The condominium projects that received excellent responses include the luxury condominium brand Park Origin, such as Park Origin Thonglor, Park Origin Chula-Samyan, and Park Origin Phrom Phong, as most projects are located in central areas close to the BTS, featuring functional rooms that meet lifestyle needs, diverse common areas, and the Origin Plug & Play brand, which includes projects like Origin Plug & Play Ladprao Interchange, Origin Plug & Play Nonthaburi Station, and Origin Plug & Play Sirindhorn Station, which have received excellent responses from the Gen Y-Z group due to high ceilings of 4.2 meters and being pet-friendly.

Mr. Siripong Srisawangwong, Co-CEO of Britania Public Company Limited (BRI), a leader in real estate development committed to creating sustainable living spaces, stated that Britania's year-end success is a result of showcasing English-style homes that cater to various lifestyles across all locations in Bangkok and its vicinity, including the eastern, northern, southern, and western zones of Bangkok, as well as the Eastern Economic Corridor (EEC) and other provinces, offering discounts under the Secret Deals campaign of up to 5 million baht.
Additionally, the four main brands of the company include Belgravia, Grand Britania, Britania, and Brighton, which continue to receive positive responses from consumers due to their functional designs that cater to families of all generations, proximity to main roads and expressways, and numerous amenities such as community malls, hotels, and hospitals, along with comprehensive after-sales service packages under Britania Craft Services for up to 3 years. The Britania brand has received the most outstanding response due to its projects covering various needs in different locations, with most products being mixed products combining single-family homes, new series homes, and townhomes within the same project, providing diverse options and price ranges for consumers in each location. Examples of best-selling projects include Britania Mega Town-Bangna, Britania Bangna Km.26, and Britania Home Bangna Km.17.
Due to the positive feedback, the Origin Property group, including Britania, has extended the special promotion from the Housing and Condo Expo for an additional 7 days. Customers who book from now until November 10 will receive both the promotions from the Secret Deals campaign and other top-up promotions, such as a chance to win an iPhone 16 128GB for every unit for those who transfer ownership by November 22. Interested parties can inquire for more details and special privileges at the sales offices of each project.
For Britania Public Company Limited (BRI), it is a developer of housing estates under the concept of CRAFT a life you love, focusing on creating single-family homes, new series homes, and townhomes that cater to all consumer segments under 5 brands and segments, including 1. Belgravia (luxury single-family homes priced between 20 - 50 million baht), 2. Grand Britania (single-family homes and new series homes in the high-end range priced between 8 - 20 million baht), 3. Britania (single-family homes, new series homes, and townhomes in the mid-end range priced between 4 - 8 million baht), and 4. Brighton (new series homes and entry-level townhomes priced between 2.5 - 4 million baht). The Branded Residences Villa segment offers luxury vacation homes priced between 19 - 60 million baht. As of the end of Q2 2023, a total of 45 projects have been developed, with a cumulative project value of 57,372 million baht.
Origin Property Public Company Limited (ORI) has a diverse business structure comprising:
1. Residential Development Business, having developed 163 projects (as of Q2 2023) including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value exceeding 253,198 million baht.
2. Recurring Income Business, including hotels, serviced apartments, and retail.
3. Service Business, including services for residents, property management, real estate buying, selling, and leasing, and real estate consulting.
4. Long-term Mega Trends Business, focusing on new business trends likely to grow in the long term, such as logistics, healthcare, energy, finance, entertainment, etc., to enhance the quality of life for consumers comprehensively.