In today's business world, having good products and services is not enough; it is essential to create exceptional experiences that consistently impress customers. This approach not only retains existing customers but also expands the customer base for the future, leading to the creation of Brand Loyalty, which is a crucial factor for marketing success that every brand desires. Partnership Marketing is one of the strategies that can achieve this goal.

For this reason, Krungsri Credit Card and Central The 1 Credit Card, leaders in the credit card market in Thailand, have joined forces with Embassy Diplomat Screen to renew their business collaboration for the 10th year, continuously delivering happiness and exceptional experiences to valued customers. This partnership builds on the long-standing success of working together to create sustainable Brand Loyalty.

Mr. Brian Hall, CEO of Executive Cinema Corporation Limited, stated, “As the COVID-19 pandemic situation has eased, the cinema business has started to grow again. Additionally, both Hollywood and Thai film industries are flourishing, with various productions catering to diverse audience demands. Since the beginning of this year, Hollywood has released several blockbuster films that have generated significant revenue, while Thai films have also received overwhelming responses, earning hundreds of millions in revenue for multiple titles. This is a crucial factor supporting the growth of the cinema and media business compared to last year, reflecting that most consumers enjoy the cinema experience. Therefore, brands partnering in cinema marketing activities, whether through movie-related events or Movie Marketing, and supporting as Naming Sponsors, create opportunities for growth and innovation, strengthening the business effectively. The collaboration between Embassy Diplomat Screen and Krungsri Credit Card and Central The 1 Credit Card has received a great response from consumers, leading to the renewal of the business partnership for the 10th year. This collaboration not only enhances customer care but also increases engagement with target customers directly, reinforcing the brand's strength while creating differentiation and effectively meeting consumer needs.”

Mr. Athit Rujirawattanakorn, Chief Consumer Officer of Krungsri and Acting Managing Director of General Card Services Co., Ltd., stated, “Central The 1 Credit Card is committed to being the credit card that meets every spending lifestyle while continuously expanding partnerships to enhance card benefits that align with customer lifestyles. This time, we have renewed our business collaboration with Embassy Diplomat Screen to jointly bring happiness to customers and offer special deals that cater to all customer groups, including young people, working adults, families, etc., who love watching movies. We are providing a 50% discount on movie tickets for customers holding Central The 1 Black and The Black credit cards and a 20% discount for customers holding Central The 1 Luxe and Redz credit cards to stimulate ongoing card usage.”

Mr. Somwang Toraktrakul, Managing Director of Krungsri Ayudhya Card Co., Ltd., stated, “As one of the leaders in the credit card market, we continue to enhance all products to meet the needs of customers in every segment, ensuring that Krungsri Credit Card is the first choice for customers. Therefore, this year, we plan to focus on strategies to develop products with exclusive benefits that suit the lifestyles of both current and new customers by expanding partnerships with business allies and offering comprehensive benefits that truly meet customer needs. Our goal is to ensure that every customer using Krungsri Credit Card has an improved experience, making it their primary card for daily spending.”

For the special privileges offered by Krungsri Credit Card and Central The 1 Credit Card to movie lovers, from now until March 31, 2025, the details are as follows:

For customers holding Krungsri Private Banking, Krungsri Exclusive Signature, and Krungsri Signature credit cards, receive an immediate 50% discount when purchasing movie tickets at Embassy Diplomat Screen and paying with the specified credit cards only. Limited to 2 seats/card/month, with a cap of 220 seats/month (110 privileges).

For customers holding Central The 1 Black and The Black credit cards, receive an immediate 50% discount when purchasing movie tickets at Embassy Diplomat Screen and paying with the specified credit cards only. Limited to 2 seats/card/day, with a cap of 120 seats/month for Central The 1 BLACK credit card and unlimited privileges for Central The 1 THE BLACK credit card.

For customers holding Central The 1 Luxe and Redz credit cards, receive an immediate 20% discount when purchasing movie tickets at Embassy Diplomat Screen and paying with the specified credit cards only. Limited to 2 seats/card/month for Luxe and Redz credit cards, with unlimited privileges for Luxe and Redz credit cards.