Embassy Diplomat Screen Cinema hosted the event “Cinematicverse Movie Coming Attraction 2025”, showcasing the lineup of films for the second half of 2024 and 2025 to Exclusive Partners & Sponsorships. This collaboration aims to plan and conduct activities to expand the customer base throughout the year through 360-degree advertising media, including cinema advertising and digital signage in cinema areas, social media platforms with large followings, CRM programs, and packaging sponsorship strategies to communicate with customers via popcorn packaging, along with on-ground marketing activities to provide customers with brand experiences. The event attracted interest from leading companies in the stock market, business professionals, agencies, and celebrities from the business sector.

Bryan Hall, CEO of Executive Cinema Corporation Limited,

stated, “Currently, the rapid expansion of video streaming platforms is playing an increasingly significant role in the film industry. However, the overall cinema business and the global film industry will continue to grow. Cinemas still possess strengths that streaming cannot compete with, as evidenced by surveys of customer behavior showing that streaming platforms do not affect cinema attendance. Watching movies in theaters offers customers a unique experience that differs from other viewing channels, whether in terms of visuals, sound, or atmosphere. This aligns with the revenue of films released this year, many of which have grossed over 100 million baht, starting with Hollywood's Inside Out 2, which earned 1.3 billion dollars worldwide, Despicable Me 4 with 700 million dollars, and Godzilla x Kong: The New Empire with 569 million dollars. Additionally, Thai films like 'Larn Ma' earned 320 million baht in Thailand, and collectively in Asia, they grossed 1.3 billion baht. This data reflects that after the COVID situation, people are returning to cinemas more, as seen in the 2023 attendance figures, which reached 90% compared to 2019. In the first half of this year, several Thai films successfully earned over 100 million baht, with four more set to release, expected to generate high revenues as well, such as 'The Drop 2', aiming for 1 billion baht. Next year, the arrival of blockbuster films from Hollywood may adjust the ratio to 50%, showcasing the strength of the Thai film industry.

In 2025, the months of May to July and October to December will be peak seasons for major Hollywood films. It is anticipated that cinema attendance will increase significantly during these six months, with major films such as Folie à Deux, Wicked, Gladiator, Avatar 3, and animations like Zootopia set to release at the end of this year.

As mentioned, these factors support the strength of cinema advertising, which is distinct from other media. Our 360-degree advertising media can effectively reach all customer segments, creating brand awareness for partners.

The “360-Degree Advertising Strategy to Create Customer Experiences” aims to comprehensively address customer needs across all segments, consisting of:

1. Cinema Advertising features a lineup of blockbuster Hollywood films and Thai films scheduled for continuous release, along with alternative content. The diversity of content covers both the mass market and localization, resulting in a significant increase in cinema attendance.

2. CRM Program with the “Naming Sponsor” strategy for cinemas to help brands connect closely with target audiences who enjoy outdoor entertainment, providing experiences for customers and creating strong engagement. Currently, the main sponsors of Embassy Diplomat Screen include Krungsri Bank, Bangkok Bank, and Thai Beverage.

3. Campaign Promotion has been running for over 10 years, with a loyal customer base of over 2,000 members annually, who are heavy users watching movies at least four times a month. This allows for the creation of activities to reach more customers, focusing on building brand awareness in the target audience.