Ananda Development, or ANAN, has developed "Ananda Sure", the best operating system in the real estate industry, through the campaign “Trust... Let Ananda Sure Take Care of You”. This is supported by a team with the highest standards in product development and after-sales service, ensuring a quality and sustainable living experience that covers all aspects, including QUALITY COMMUNITY and WORRY FREE, so that every customer receives the best living experience.

Mr. Prasert Butdulyasathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited (ANAN) stated that choosing a good residence is not just about design and location. Customers place great importance on confidence in quality and after-sales service because once they move in, any issues that arise must be addressed in the best possible way. Therefore, Ananda is continuously developing services that meet customer needs to provide the best experience.

This year, Ananda has launched the campaign “Trust... Let Ananda Sure Take Care of You”, developing "Ananda Sure" as an operating system that consolidates all of Ananda's knowledge, capabilities, and strengths into one platform to enhance and improve product quality and services that best meet customer needs. This collaboration spans from the CEO level down to operational levels, working on a unified platform to ensure that Ananda's customers receive maximum benefits from both product quality and service. The commitment is to provide the best quality of life for every customer. The "Ananda Sure" operating system is a platform that integrates modern technology with strict service standards, covering all aspects to ensure that every aspect of living is managed and cared for with the highest efficiency.

Ms. Piyawan Laosamrit, Senior Assistant Vice President of Customer Value Management at Ananda Development Public Company Limited stated that the "Ananda Sure" operating system prioritizes customers in every aspect, from service provision to product selection, to create the highest satisfaction for customers. The "Ananda Sure" operating system utilizes technology and accurate data-driven organization principles, ensuring that every customer need and issue is addressed promptly and effectively. It collects and analyzes data from all communication channels to help the team track and resolve initial issues within just 24 hours, regardless of whether the problem is small or large. Every issue will be managed efficiently and transparently, making every customer voice important and used for service improvement.

The system also emphasizes measuring and evaluating resident satisfaction in every aspect, whether through CSAT (Customer Satisfaction) scores or feedback from residents via all channels. The team will use this data to continuously develop services and improve systems to ensure that every customer receives the best living experience.

With the highest standards in every aspect, under the campaign “Trust... Let Ananda Sure Take Care of You”, customer care is comprehensive from the first day of moving in and throughout the entire living period:

Trust in QUALITY: Standardized quality from construction standards and materials that have passed over 120 inspections.

Trust in COMMUNITY: Tailored services that create a good community and environment for residents through strong partners who are ready to serve with standards.

Trust in WORRY FREE: Guaranteed care with notifications before the warranty period ends. If any issues arise during residence, they can be reported through any channel, and initial problem resolution will be addressed within 24 hours.

Ananda considers the importance of connecting with customers through various platforms, including leveraging technology to develop the "Ananda Sure" operating system, particularly the COCORO application. This application is designed to meet all customer needs, making life easier for customers, whether it’s receiving news, making payments, or booking common areas—all done effortlessly at their fingertips. Additionally, the COCORO app offers numerous exclusive benefits for Ananda customers to enhance their experience. Ananda also provides various other communication channels, such as Facebook Messenger, website live chat, Line Official, phone contact, or email, ensuring that customers can communicate with the team conveniently and quickly.

“Ananda Sure is not just an operating system driving after-sales service; it is Ananda's mission to maintain the highest standards in every aspect, including ensuring that customers can trust in Ananda's quality and care. This is the core of everything we do. Ananda is committed to creating a good community and environment for customers in every project while providing care and happiness every day because every customer matter is important,” Mr. Prasert concluded.