ICONSIAM, a world-class landmark by the Chao Phraya River, in collaboration with public and private partners, is organizing the grand “ICONIC CRAFT COFFEE EXPO 2024” to promote Thai coffee on the international stage. This event provides Thai consumers with the opportunity to experience world-class coffee, establishing it as a World Coffee Destination. Attendees can enjoy coffee from renowned baristas both from Thailand and abroad through ICONIC PERSON, sample coffee at the national-level competition ICONIC CONTEST, and explore signature coffee drinks at ICONIC MENU. The event will feature over 230 famous brands and 1,000 menu items, allowing coffee lovers to indulge in the rich aroma and flavors of coffee for ten days, from August 30 to September 8, 2024, at Charoen Nakhon Hall, Walkway, and Tara Hall on Level M of ICONSIAM, including the Event Space on Level M of ICS.

The “ICONIC CRAFT COFFEE EXPO 2024” this year is organized with the cooperation of public and private partners including the Department of Intellectual Property, the Thai Coffee Association, Barista Attitude, UCC, MONIN, CP Meiji, MINUS NINE, WONDER MILK, Prom Chim Coffee Academy, True, Charoen Pokphand Group, ICONCRAFT, and ICS. The event aims to provide a Total Immersive Experience through three main components: “ICONIC PERSON”, “ICONIC CONTEST”, and “ICONIC MENU”, offering a unique experience for everyone to enjoy together at Tara Hall on Level M of ICONSIAM, divided into two zones:

  • All Stars Championship Zone

Meet the “ICONIC PERSON” and exchange stories about coffee with prominent figures in the coffee industry. Taste coffee crafted by world-class baristas to gain new perspectives and support a diverse coffee culture, especially regarding environmental and sustainability issues. The “ICONIC CONTEST” will feature Khun Chanya Tharathikundech, Global Brand Ambassador of Barista Attitude, who will host a new-style coffee brewing competition to find the ultimate special coffee cup under the name “Thailand Iconic Coffee & Creativity Championship 2024” (TICC). This will be the first grand competition of its kind in Thailand, designed to challenge competitors in every aspect under the theme “Thai Identity to the World”, with a total prize value of over 100,000 baht, judged by esteemed judges from global competitions. The “ICONIC MENU” will showcase signature coffee drinks such as Spicy Tom Yum-Presso Shake, Tropical Som Chun Tea Delight, Cold Cream Exotic Savour, Banana Muse Latte, and Insomnia Shake, specially crafted for ICONSIAM customers by Khun Chanya Tharathikundech, the only Global Brand Ambassador Barista Attitude in the Asia-Pacific region, ready to serve everyone this unique taste.

  • All Stars Workshop Zone

Participate in exclusive workshops and watch demonstrations of equipment from Aroma Group, a leader in the coffee business, featuring both coffee-making equipment and premium coffee machines available for purchase.

Additionally, the “ICONIC CRAFT COFFEE EXPO 2024” aims to be part of environmental preservation efforts, encouraging awareness of reuse and recycling, promoting the most efficient use of resources by distributing used coffee grounds from vendors at the event for attendees to repurpose, along with providing high-nitrogen liquid fertilizer from coffee grounds to help care for plants and soil at no cost.

Experience World-Class Flavors with Special Coffee Beans and Premium Bakery from Michelin-Starred Shops

At the event in Charoen Nakhon Hall on Level M, renowned coffee shops will participate for the first time, such as BLUE by ALAIN DUCASSE BAKERY BOUTIQUE, a bakery boutique from a 1-star Michelin French restaurant, offering premium coffee beans and freshly baked goods made with the finest imported ingredients from France. Special menu items created specifically for this event include “Green Apple Oolong Tea”, which combines green apple with fragrant oolong tea, “Matcha Blue Latte”, a premium green tea mixed with blue spirulina for a lightly sweet milk flavor and rich matcha, “Wake Up Call Cake”, made with 75% chocolate ganache, enhanced with crunchy hazelnut praline and ground coffee, and another highlight, “Double T Cake”, made with Thai tea ganache mixed with orange praline sauce and caramelized almonds.

ICONCRAFT Invites You to Savor Specialty Coffee with Creative Flavors by World Champion Baristas

ICONCRAFT brings together national champion baristas with specialty coffee from famous coffee shops for you to taste, including ROAST8RY from Chiang Mai, run by Thong Anon Thitiprasert, World Latte Art Champion, who wants everyone to try the champion menu from Thailand Barista and the semi-finalist menu from the World Barista competition, ROLLING ROASTERS with specialty drinks like YUZU HONEY MATCHA and ROSE NIYOM, AFTERCHOC.CHOCOLATE featuring the award-winning Thai-style iced espresso from 2019, and the Si-da drink, a chocolate mocktail using craft chocolate from Thailand mixed with fruit juice for a refreshing experience, POUR OVER LAB, a coffee shop that applies scientific principles to coffee creation, BREW FLAVOR, the only cold brew coffee in a wine bottle in Thailand, FIKA & CO., a shop focusing on quality coffee with standout items like Dalgona latte, BALENA ROASTERY, a roastery and coffee shop offering low GI coconut sugar coffee and low GI palm sugar coffee, and many more, including PANGKHON COFFEE ROASTER, the first coffee roaster that grows coffee on Doi Pang Khon, selecting AA grade Arabica beans for a premium Thai coffee experience, along with many leading brands such as YOSNIYOM COFFEE, BEANS COFFEE ROASTER, BOKAEW ESTETE COFFEE, SAUCE COFFEE, 361° KOFF, COFFEE BEAN CHOCOLATE, SIAS KOFFEE ROASTER, 19 DEGREES NORTH, SIRIWAT SELECTED COFFEE, SANTIPANICH ROASTER COMPANY, SIAMAYA CHOCOLATE, THE OLD SCHOOL, REVER ROASTER, and A KEEN HOUSE.

For those looking for non-coffee options in Charoen Nakhon Hall, there are many choices such as CHOCOHOLIC, an award-winning chocolate drink in an aluminum can, CHAR FLOWER TEA, a beautiful, fragrant, and delightful flower tea, especially the signature rose tea, DILLY DUCK, a rich gelato ice cream, PLEARN CHOCOLATE, a craft chocolate café using primarily locally sourced cocoa beans with unique flavors, NOW LEMON TEA, a lemon tea that perfectly blends the flavors of fresh fruits like watermelon, orange, coconut, and pineapple with lemon tea. Additionally, there will be coffee equipment, coffee machines, and unique coffee cups available for coffee lovers to explore, such as กาแฟ กา แก้ว แฟ, coffee equipment for beginners, and MOCCAMASTER THAILAND, the market leader in the best drip coffee machines, all available at Charoen Nakhon Hall on Level M.

For the First Time, the Gathering of Top Cafés from All Corners of Thailand

The Walkway area on Level M of ICONSIAM will be bustling with delicious dessert and coffee shops, including PAUL Le Café, serving baked goods alongside aromatic coffee with authentic French quality, Jo's 365 Bangkok, a famous café from Chiang Mai, opened by actress Bella Ranee Campen, making its debut pop-up at this event with top-selling menu items like Original 5-Layer Banoffee, Crunchy Chocolate Caramel Pie, and Jo's Bun Cream Caramel, along with the must-try highlight, banoffee.

Another famous shop from Khon Kaen, Refill.Coffee, owned by actor Bank Thiti Mahayotharak, features the signature menu item Newton’s Theory, which gives the sensation of drinking a mocktail made from apple juice and a shot of coffee, enhanced with the shop's special cinnamon syrup for a perfectly balanced flavor. BREWNA, a coffee brand specially selected from the experience and love of coffee by Bruna Silva, a Brazilian woman in love with Thailand, aims to present the flavors of Thai and Brazilian coffee for everyone to experience for the first time at this event.

Additionally, there are popular shops beloved by coffee enthusiasts and foodies, such as PACAMARA Coffee Roasters, a specialty coffee brand you can enjoy every day, bringing a special signature menu served exclusively at PACAMARA Coffee Roasters at ICONSIAM, Midnight A Cocoa, a rich cocoa drink with the concept of not drinking after dark, KOKOLATIER, premium homemade-style chocolate, UCC and UCC & Monin, a Japanese coffee brand that roasts and extracts coffee in-house, BARISTART COFFEE, a coffee shop from Hokkaido filled with quality coffee beans, VAN HART, an organic coffee bean producer focusing on high-quality Arabica coffee from Thailand, PAGUcha, ceremonial-grade matcha and green tea from Japan, Prom Chim Coffee Academy, providing coffee-making ingredients for purchase along with interesting barista courses, FLIP, featuring innovative special coffee in freeze-dried form, Lotus’s Prive, a premium hypermarket showcasing high-quality imported coffee, OUTLTEO COFFEE, the first coffee machine manufacturer in Thailand, and SUZUKI COFFEE, a leading coffee roaster in Japan.

Coffee for the Community: From Source to Sustainability

Another highlight of the “ICONIC CRAFT COFFEE EXPO 2024” is its commitment to promoting the Thai coffee business from farm to cup, including farmers, growers, processors, and baristas, to genuinely elevate the Thai coffee industry to a global level. Not only does it provide opportunities for coffee shops and cafés to reach customers, but ICONSIAM also collaborates with the Department of Intellectual Property to support GI coffee, or coffee with unique characteristics that can only be produced in specific areas, to become more recognized and accessible to consumers as Thai Specialty Coffee through product presentations at the event, increasing the value of produce, stimulating the local economy, and providing sustainable income for Thai coffee farmers.

Moreover, another highlight of the “ICONIC CRAFT COFFEE EXPO 2024” is its support for sustainability in all dimensions, including economic, community, social, and environmental aspects, presenting the Coffee for Forest project, a model for forest restoration coffee by Charoen Pokphand Group, supporting coffee planting to restore forests in four watersheds: Ping, Wang, Yom, and Nan, for a healthy forest and clean air, while promoting careers and creating income for farmers and community enterprises to sustainably conserve and restore forests, making it known and disseminated to consumers and the global coffee community.

At the ICS Lifestyle Complex, a full lineup of coffee shops, tea shops, and famous dessert shops will be showcased at the Event Space on Level M, including Pang Siam, a bakery serving traditional deliciousness for over 40 years, featuring ancient coffee as a highlight, God of Coffee, premium Thai GI coffee, Wonder Milk, sweet and sour yogurt made from the milk of happy cows, Lotus’s Prive, a premium hypermarket showcasing high-quality imported coffee, Happy, unique bubble milk tea served in a reusable tube with 14 flavors including fruit tea, latte, and fresh milk, along with shops like Neswell, CP, and CP-Meiji.

During the event, there will be special stamp collection promotions for everyone to enjoy a complete coffee experience through the ICONIC COFFEE JOURNEY. When purchasing drinks at the event and participating shops in ICONSIAM or ICS totaling 200 baht (collecting receipts within the same day), you will immediately receive one stamp. Collecting stamps according to the specified conditions allows you to redeem premium prizes.

Prizes include Thai Specialty Coffee Drip Bag “ICONIC RIVER” from ICONCRAFT X GRAPH valued at 65 baht, ONESIAM COIN worth 20 Coins, a drink from Midnight A Cocoa, a drink from Pacamara, and a Limited Edition Tasting Cup valued at 290 baht. Collecting stamps from all three zones allows for additional special prize redemption.

We invite all coffee lovers to experience the most comprehensive and grand coffee experience while supporting the Thai coffee industry to grow to a global level at the “ICONIC CRAFT COFFEE EXPO 2024” from August 30 to September 8, 2024 at Charoen Nakhon Hall, Walkway, Tara Hall on Level M of ICONSIAM, and Event Space on Level M of ICS. For more information, call 1138 and follow all updates on this special experience via Facebook: ICONSIAM.