SB Design Square brings new joy to Disney fans and Art Toy collectors in Thailand by creating a 'Disney Home' concept booth, along with special promotions at the Disney Toy Expo Thailand 2024. This event showcases a collection of toys and collectibles from Disney, allowing everyone to reminisce about childhood passions with various beloved characters while inspiring home decoration ideas. There will also be a zone for Art Toy collection and various decorations, providing a chance to experience Disney Home furniture and decor in an atmosphere reminiscent of a Disney resort, which has received enthusiastic responses throughout the year.

Mr. Pidech Chavaldit, Executive Director of SB Furniture Group, revealed that the collaboration between SB Design Square and The Walt Disney Thailand perfectly fulfills the happiness of home decoration enthusiasts who are Disney fans. The design work, which retains the charming characteristics of Disney cartoons, has significantly increased the popularity of 'Disney Home' since the beginning of this year. Consumers are experiencing a new way to decorate their homes, bringing imagination to life in a reality where everyone can coexist with classic cuteness every day. This rapid word-of-mouth response has led us to partner with Disney to create the 'Disney Home' concept store in nine SB Design Square branches across Bangkok, the surrounding areas, and Phuket, as well as participating in popular events throughout the year.
 

 
"The marketing activities throughout the year have resulted in rapid sales growth for Disney Home, thanks to the strengths of both brands blending seamlessly. SB Design Square is a Home Design Solutions provider, while Disney brings together creative concepts from all characters with a diverse collection that meets the needs of every customer group. As a result, customers can now decorate their entire homes with furniture, walls, and various decorations to create a truly warm Disney Home. Recently, we partnered with Disney to showcase at the Disney Toy Expo Thailand 2024, the first of its kind in Thailand, gathering popular toys and collectibles to delight Disney fans. This time, we present ideas for decorating rooms in the Disney Home style, which will inspire perfect design for favorite corners with beautiful and cute products that spark creativity in every room of the house,” Mr. Pidech stated.

The primary target audience for Disney Home includes true collectors of Disney products, both children and families who love the stories and characters that are friendly to everyone. This approach integrates good ideas with adorable characters, creating a warm atmosphere within homes. This allows the company to expand its customer base to various new groups, such as fashion enthusiasts, interior designers, architects, illustrators, and dedicated Disney fans. It also helps enhance the brand's image to be more accessible and modern. Importantly, this strategy adds value and worth to the products in this special collection, making them coveted collectibles desired by Disney lovers worldwide. Disney Home can also ignite ideas and inspire home decoration that meets the needs of Disney cartoon fans, allowing customers to experience Disney Home products in a stylishly decorated atmosphere reminiscent of Disney resorts, divided by the concept of each room in the house, such as living rooms, bedrooms, and children's rooms. Additionally, there is a Classic Collection of furniture and decor items that are timelessly beautiful, including decorative frames, mugs, pillow covers, and small plates at affordable prices, as well as larger furniture pieces.

"The Disney Home booth at the Disney Toy Expo Thailand 2024 features a display of sample rooms showcasing products from the special collection, including living rooms, the latest Collection showcase from Disney, and zones displaying products like Donald Duck, Disney Princess, and many more. This is a great opportunity to partner with The Walt Disney Thailand in securing the rights to create furniture that will become Limited Editions for dedicated Disney fans in Thailand, providing a new experience with the Limited Collection of Home Decoration with Disney Collections,” Mr. Pidech concluded.

Enjoy shopping for products and special promotions for true Disney fans, including a buy one get one free offer on new collection items and a 50% discount. Additionally, there are chances to win authentic Disney Home souvenirs and many other special promotions at the Disney Toy Expo Thailand 2024 from August 15-18 at Beacon-3, 1st floor, CentralWorld. You can explore the charm of Disney Home at www.sbdesignsquare.com/disney https://www.facebook.com/disneyhomethailand/ Line: @disneyhome and TikTok: disneyhomethailand.