SB Design Square brings new joy to Disney fans in Thailand by creating a ‘Disney Home’ concept booth with special promotions at the NocNoc Fair, igniting ideas and inspiration for home decoration with Disney Home furniture and decor in a Disney resort atmosphere, receiving strong responses throughout the year.

Mr. Pidech Chawaldit, Executive Director of SB Furniture Group, stated that the collaboration with Disney perfectly fulfills the happiness of home decoration enthusiasts who are Disney fans. The design work, which retains the charming character of Disney cartoons, has significantly increased the popularity of ‘Disney Home’ since the beginning of this year. Consumers have gained a new experience in home decoration, bringing imagination to life in a world where everyone can coexist with classic cuteness every day. This rapid word-of-mouth response has led us to collaborate with Disney to create the ‘Disney Home’ concept store in 9 SB Design Square branches across Bangkok, the surrounding areas, and Phuket, as well as to participate in popular events throughout the year.

“The marketing activities throughout the year have resulted in rapid sales growth for Disney Home, thanks to the strengths of both brands blending seamlessly. SB Design Square is a Home Design Solutions provider, while Disney encompasses the creative concepts of all cartoon characters with a diverse collection and perfect style guide, allowing customers to decorate their entire homes with furniture, walls, and various decor items to create a warm Disney Home. Recently, we partnered with Disney to showcase at the NocNoc Fair, an event that comprehensively covers home and decor, bringing the charm of Disney characters to enliven the event with highlights in showcasing Disney Home-style room decorations that inspire design ideas for favorite corners with beautiful and adorable products, sparking creativity in decorating every room of the house,” Mr. Pidech said.

The main target audience for Disney Home includes true collectors of Disney merchandise, both children and families who love the stories and appreciate the friendly characters, integrating good ideas with cute characters to create a warm atmosphere in the home. This allows the company to expand its customer base to a diverse range of new groups, such as:

Fashion enthusiasts, interior designers, architects, illustration lovers, and die-hard Disney fans, while also enhancing the brand's image to be more accessible and modern. Importantly, this strategy adds value and worth to the special collection items, turning them into highly sought-after collectibles for Disney lovers around the world. Disney Home can also spark ideas and inspire home decoration that meets the needs of Disney cartoon fans, allowing customers to experience Disney Home products in a decor atmosphere styled after Disney resorts, categorized by the concept of each room in the house, such as living rooms, bedrooms, and children's rooms. Additionally, there is a Classic Collection of furniture and decor items for timeless beautiful home decoration, including decorative frames, mugs, pillow covers, or small plates at affordable prices, up to larger furniture pieces.

“The Disney Home booth at this NocNoc Fair features a display of sample rooms showcasing products from this special collection. It is a great opportunity to partner with The Walt Disney Thailand for the proper licensing to create furniture that will become Limited Editions for Disney fans in Thailand, offering a new experience with the Limited Collection of Home Decoration with Disney Collections,” Mr. Pidech concluded.

Enjoy special promotions with discounts of up to 70% and receive an additional discount coupon of 30%, with 0% installment plans for 6 months on the special collection of Disney Home at the NocNoc Fair from July 23-28 at the Central Court, 1st floor, CentralWorld shopping center. You can explore the charm of Disney Home at www.sbdesignsquare.com/disney https://www.facebook.com/disneyhomethailand/ Line: @disneyhome and Tiktok: disneyhomethailand.