Trendy Home, a house construction center under Landy Home, the parent company with over 36 years of experience in home building, aims to offer a unique home construction experience that sets it apart from other construction centers in Thailand. It reinforces its positioning as 'building beautiful, high-quality homes that are a long-term investment at Trendy Home' under the concept "Trendy Home – Live in Trend." It has unveiled a strategy to penetrate the market in the second half of the year. The focus is on three main target groups: families starting out, retirees and seniors, and customers with limited land. With a One Stop Service approach, it meets the needs of different age groups with innovative living solutions, aiming for sales of 600 million baht in 2024, defying market trends.

Ms. Patra Maneeratnaporn, Director of Marketing and Product Development at Trendy Home, stated, "In the first half of 2024, Trendy Home will implement marketing strategies and home designs that resonate with target groups, creating homes that meet their desires with high quality, diverse designs, and long-term value. This caters to customers looking to build homes priced between 3 to 8 million baht, and is supported by referrals from satisfied customers regarding aesthetics, construction standards, the use of high-quality materials, modern construction technology, and a structural warranty of up to 20 years. Our innovations enhance living standards and address post-move-in issues with the same standards as Landy Home, reflecting our commitment to being a ready-to-move-in home for customers of all ages and lifestyles. This has earned us the trust of customers choosing to build with Trendy Home, resulting in continuous growth in Q1 and Q2, despite the overall slowdown in the home construction business for families starting out. Currently, the parent company, Landy Home, with a registered capital of 200 million baht, has delivered over 8,000 homes. However, in 2024, the company aims to achieve sales of 600 million baht, representing a growth of 33.33% from 2023."

New Home Designs Targeting Families Starting Out

Sweet Home 01: A 2-story house with 4 bedrooms, 3 bathrooms, and 2 parking spaces, with a usable area of 179 sq.m. in a modern farmhouse style.

Sweet Home 02: A 2-story house with 3 bedrooms, 2 bathrooms, and 1 parking space, with a usable area of 161 sq.m. in a modern farmhouse style.

Little Wood: A 1-story house with 3 bedrooms, 2 bathrooms, and 2 parking spaces, with a usable area of 219.50 sq.m. in a modern minimalist Nordic style.

House Designs Targeting Small Landowners

Modish 211 Lite: A 2-story house with 4 bedrooms, 3 bathrooms, and 2 parking spaces, with a usable area of 211 sq.m. in a modern style.

In the second half of the year, the company will intensify its strategy to diversify house designs, offering over 200 options, focusing on functionality that meets the lifestyle needs of different groups. It will also analyze customer data to understand the needs of three main target groups: families starting out, retirees and seniors, and customers with limited land. This approach aims to turn crises into opportunities, stimulating the small house market and boosting sales amid an economic downturn that has not fully recovered. Customers looking to buy homes in housing projects are increasingly opting to build on their own land, recognizing that building a home offers better value than purchasing from a project, while ensuring a stable structure, long warranties, and high-quality materials. Additionally, financing for home construction with land can cover up to 100%, allowing customers to confidently secure loans to build their dream homes. Building a home also allows for customizable designs and functional space allocation tailored to the residents' needs, unlike purchasing from a housing project where specifications are predetermined, which may not fully meet living requirements. Furthermore, building a home does not incur maintenance fees like those associated with purchasing from a housing project, which appreciates in value every year.

In Q3, Trendy Home will launch house designs for customers starting families, Sweet Home 01 and Sweet Home 02, in the Modern Farmhouse style, emphasizing designs that understand the lifestyle needs of young families, accommodating mothers and children with storage solutions and spaces for family activities. This design focuses on real-life usability, building on the success of the Little Wood model, which has been popular among seniors due to its understanding of post-retirement living needs, featuring spacious and comfortable living areas, comprehensive usable spaces, and innovations that support safe retirement living, ensuring a relaxing environment at all times.

Additionally, Trendy Home is preparing to target customers looking to build on small plots of land with the Smart Space Series, which features intelligent space allocation. It has also developed popular house designs to align with modern trends and actual customer needs to accommodate the lifestyles of home builders. This includes offering diverse options in popular house designs, such as the Modish 211 Lite, which has been developed from the Modish 211 design, considering the distinct needs of two clear customer groups: those seeking privacy as per the Modish 211 design and those who prefer open, spacious layouts that suit modern living. This has resulted in the creation of the Modish 211 Lite design, which aligns perfectly with customer demands.

Trendy Home is also focused on creating future homes enhanced with innovative living solutions, such as the Cap+ pure air supply system to prevent PM 2.5 dust and germs, CP Design for pest-free homes, Trendy Elder Care innovations for seniors, and Trendy Home Cooling for comfortable living. This ensures that customers enjoy convenience from day one of their residency, creating confidence that those who build with Trendy Home will live in a healthy, comfortable, and complete living environment that offers great value, maximizing customer satisfaction today and in the future. Additionally, they enhance completeness by installing downlight fixtures, air conditioning points, and water heater installations, along with providing a One Stop Service that covers everything from choosing house designs to house handover and post-move-in warranties, ensuring a convenient service experience in all aspects, truly reflecting the positioning of 'building beautiful, high-quality homes that are a long-term investment at Trendy Home' under the concept "Trendy Home – Live in Trend."

For more information, inquiries about promotions and special activities, and to view various house designs from Trendy Home, visit www.trendyhome.co.th

And on Facebook: Trendy Home by Landy Home,

Instagram: trendyhomeofficial

Or contact via Line: @trendyhomeonline