Chewathai Public Company Limited, a leader in real estate development in Thailand, has launched CHEWA AI, a team focused on learning and applying artificial intelligence (AI) to propel the organization towards sustainability under the vision "Enhancing Sustainability through Artificial Intelligence."

Mr. Boon Chun Kiatt, Executive Director of Chewathai Public Company Limited spoke about the company's commitment to developing the organization towards sustainability in all dimensions, emphasizing that AI will be a crucial tool in driving this strategy. CHEWA AI will serve as a center for learning and developing AI expertise among employees to foster new innovations, enhance work efficiency, and create value for customers, communities, and the environment in this rapidly advancing digital age.

Chewathai prioritizes organizational development to keep pace with the world and apply technology to elevate the organization's potential. The establishment of CHEWA AI marks a significant step towards driving the organization towards sustainability through artificial intelligence.

The application of artificial intelligence by CHEWA AI encompasses various areas, including:

- Media Production: Developing AI tools to create marketing and public relations materials that resonate with target audiences.

- Data Analysis: Utilizing AI to analyze customer and project data to derive insights for product and service development.

- Work Efficiency Enhancement: Implementing AI for automation to allow employees to focus on more valuable tasks.

- System Development: Using AI to improve operational efficiency and decision-making based on accurate analytical results.

CHEWA AI also aims to be a center for learning, development, and fostering a corporate culture that promotes continuous learning and the use of AI. All employees can access AI resources and tools to effectively enhance their work capabilities.

The use of AI in ESG activities:

- Environmental: Developing systems to analyze energy usage, designing automated control systems to reduce energy, water, and natural resource consumption, promoting the use of recycled materials, reducing pollution, and supporting environmental conservation activities.

- Social: Developing platforms to promote equality, opportunities, and well-being in communities, supporting educational activities, career development, and job creation, and enhancing the health and well-being of employees and communities.

- Governance: Developing systems to detect fraud, manage risks, and monitor performance, promoting transparency, accountability, and building confidence among stakeholders.

Join us in being part of a sustainable future with Chewathai.

www.chewathai.com

Call: 1260