Central Department Store, part of Central Retail, is set to launch the “Central Midnight Sale” once again, continuing its long-standing campaign that has become a signature event for shoppers. This sale is not just about discounts; it also brings fun and excitement to every shopping experience. This time, with the new concept of “Your Wishlist Alerts You”, customers can look forward to exclusive deals on new and hot products from both local and international brands. Whether it's items from the beauty department, new fashion launches for men and women, home goods, or products for mothers and children, there will be discounts of up to 30% on new items, plus additional discounts with participating credit cards and many other special privileges available at all Central department stores Central App and all shopping platforms from June 27 to July 10, 2024.

Ms. Ravisara Jirathiwat, Chief Marketing Officer of Central Department Store, part of Central Retail, stated, “In this era, speed is not only about business competition but also reflects the behavior of shoppers, such as smart shoppers or deal hunters, who make quick decisions, compare prices rapidly, and pay swiftly. This can lead to many shoppers missing out on desired products, which is a real customer insight. This inspired the creation of the campaign ‘Central Midnight Sale - Your Wishlist Alerts You’, which serves as a reminder to customers that the products they want are now available at great deals. We expect this mid-year sale to energize the shopping scene with valuable deals across all product categories, including the first launch of new collections that will rotate throughout the campaign at all Central stores nationwide and through all shopping channels.”

“In addition to promotions and excellent service, modern sales events require more than just discounts; the gimmicks must resonate with customers. Therefore, every time we organize the Central Midnight Sale and other campaigns, Central Department Store adjusts its strategies to enhance diversity and align with current situations, adhering to the principle that customers should feel a sense of novelty and satisfaction, which is of utmost importance,” Ms. Ravisara added.

Another highlight of this campaign is the advertisement titled 'Your Wishlist Alerts You,' created in collaboration with “Wolf BKK,” a creative agency that presents new perspectives on shopping. You can enjoy the fun on all of Central's social media channels by clicking https://www.youtube.com/@CentralDepartmentStore. Interestingly, a short film from the previous 'Central Midnight Sale' campaign won a major award at the South East Asia YouTube Work Award 2023 in Jakarta, Indonesia, recognizing outstanding advertising campaigns that achieve significant business success, with a focus on marketing that connects with customers' lifestyles.

For shoppers eagerly awaiting the “Central Midnight Sale - Your Wishlist Alerts You, don’t miss out! with exclusive promotions such as:

  • New collection items with discounts of up to 30%, and some brands offering up to 70% off on selected models.
  • Receive benefits from The One and participating credit cards, totaling up to 30%*
  • Get Digital Coupons or cash vouchers and cashback from Central The One credit cards, up to 10,000 THB*, when shopping according to the conditions.
  • Mastercard holders will receive a Central Gift Card worth 4,000 THB* when spending over 50,000 THB per sales slip (limited quantity).
  • Enjoy TikTok Filter & IG Filter for the campaign, play fun games, and share the excitement on social media at CentralDepartmentStore.

Throughout this year, Central Department Store has prepared many more campaigns to welcome all shoppers at all Central branches or shop conveniently through the Central App, www.central.co.th, Personal Shopper at 1425, or through social commerce on Line Central Chat & Shop, Facebook, or TikTok: CentralDepartmentStore, where you can find great deals through all channels. Join the fun with the hashtag.