Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has partnered with Bangkok Metropolitan Administration and Tourism Authority of Thailand to launch the AWC Let’s Pride campaign, welcoming diversity from around the world to Thailand. The campaign features a vibrant parade along the Chao Phraya River at Asiatique The Riverfront, a key tourist landmark in Bangkok. The event was led by Governor Chadchart Sittipunt and Naowalapa Traisorat, CEO and Managing Director of AWC, along with over 300 participants who joined in the festivities along the riverside, supporting equality and diversity. Creative activities under the AWC Let’s Pride campaign will continue throughout June, promoting Thailand as a destination for celebrating Pride Month and sustainable tourism.

Governor Chadchart Sittipunt stated: “Bangkok is very pleased that AWC has created numerous activities under the ‘AWC Let’s Pride’ campaign, including participating in the parade to support diversity and equality in society. Bangkok has consistently prioritized Pride Month celebrations every year and has hosted various activities. This year, we are proud to be part of the effort to support equality, as Bangkok is a city that embraces and welcomes diverse differences, which is one of the symbols that attract tourists from around the world to visit our city. We believe that when all sectors unite, we can create real change in society, aiming to be the most diverse city in Asia. We want everyone to take pride in their differences and move forward together because diversity is beautiful. This festival of equality will be a Pride Everyday, ready to accept differences from all corners of the world every day, promoting Bangkok as a true destination for equality and social sustainability.”

Naowalapa Traisorat, CEO and Managing Director of AWC, said: “Today, the AWC Let’s Pride campaign has officially launched. We are very honored to have the Governor of Bangkok join us in uniting our partners to support equality and enhance Bangkok’s reputation as a city of happiness that welcomes diversity for everyone. Bangkok is ranked as the number one destination city in the Asia-Pacific region that everyone wants to visit continuously. AWC is delighted to create various projects that spread joy throughout June, which is the month of celebrating pride in equality. AWC values diversity and equality among its personnel as the foundation for creating sustainable value for everyone. We are committed to supporting the tourism industry, which is a significant driving force in promoting Thailand as a destination for celebrating equality on a global scale. Therefore, AWC has united with partners in the tourism industry, including TAT and Bangkok, as well as partners in the real estate sector, including global hotel groups, retail destinations, and AWC’s office buildings, to organize the AWC Let’s Pride campaign, making this Pride Month more vibrant than ever while spreading joy to tourists from around the world visiting Thailand. We are proud to be part of the Governor’s policy to make Bangkok a Pride Everyday, delivering happiness to tourists every day.”

AWC and its network of partners, including over 15 real estate projects under AWC across Bangkok and Chiang Mai, invite everyone to celebrate Pride Month through the AWC Let’s Pride campaign, featuring 3 highlight activities: Pride Experience, Pride Talk, and Pride Cheerful:

  1. Pride Experience: Explore tourism destinations at AWC properties decorated in vibrant rainbow colors, including various recreational activities and the Pride Market, where you can shop for lifestyle products and enjoy a variety of food and drinks on June 22-23 at Gateway Bangsue and on June 28-30 at Gateway Ekkamai and Chiang Mai Night Bazaar. Additionally, Pride Charity will feature unique pride-themed shirts priced at 199 baht, with proceeds supporting the Child Development Foundation for community and social development.
  2. Pride Talk: Join discussions with experts and Key Opinion Leaders (KOLs) on topics such as ‘Equality for you’ and ‘Equality in the workplace’.
  3. Pride Cheerful:
    • Pride Stay: Enjoy special promotions from AWC hotels in Bangkok and Chiang Mai.
    • Pride Movie: Watch outdoor movies presenting concepts of equality.
    • Pride Music: Enjoy mini-concerts from famous artists throughout June 2023.

Join the fun with the ‘AWC Let’s Pride’ campaign by taking photos and using the hashtags #AWCLETSGOPRIDE #AWCPRIDEEVERAFTER #AWCPRIDETOBEPROUD to create a phenomenon of equality and support diversity together.