Central Pattana reaffirms its success as a Global Player with a grand celebration of the 5th anniversary of Central i-City, Thailand's first shopping center in Malaysia, showcasing the power of Thainess to the world with over 10,000 Thai products and vibrant Thai cultural performances.

As the leading real estate company in Thailand, Central Pattana pioneers the Thai shopping center in the magnificent mixed-use development i-City in Malaysia, establishing itself as a Top Lifestyle Destination in the western area of Kuala Lumpur. The event “Sawasdee Thailand 2024” marks the first showcase of Thai cultural performances and products, receiving overwhelming responses with long queues starting from 6 AM. The Thai brand fever attracted 150,000 visitors over the four-day event, featuring over 11,000 Thai products, traditional puppet shows by Joe Louis, Songkran festivities, and the first-ever Muay Thai championship stage in the heart of the shopping center, while expanding The Ecosystem for All with expertise in retail and real estate to foster growth for entrepreneurs in Thailand, Malaysia, and Southeast Asia.

Central Pattana Public Company Limited, the number one real estate leader in Thailand, emphasizes its role as a Global Player by expanding its business model The Ecosystem for All to a global level. It celebrates the success of the 5th anniversary of Central i-City (Central i-City), the first overseas shopping center of Central Pattana, with a project value of 6.5 billion baht, pioneering a global lifestyle destination for the important economic area in western Kuala Lumpur while leveraging its expertise in retail and real estate to create growth for partners in both Thailand and Malaysia.

On the occasion of the significant 5th anniversary of “Central i-City”, Central Pattana, in collaboration with the Thai Embassy, with Ms. Rada Phumath as the honored president, along with the Department of International Trade Promotion and the Tourism Authority of Thailand, organized the event “Sawasdee Thailand 2024”, bringing the pride of Thainess to the world with the largest showcase of over 11,000 Thai products from CentralWorld, Bangkok, the globally renowned Thai heritage puppet show ‘Joe Louis’, a variety of delicious Thai dishes, and the presentation of Thai cultural experiences from Songkran festivities to the first-ever Muay Thai championship stage in the shopping center. Throughout the four-day event, there were over 150,000 visits, creating a Thai brand fever that received overwhelming responses from Malaysian customers.

Ms. Walaya Jirathiwat, Managing Director and CEO of Central Pattana Public Company Limited, stated, “Central i-City, Thailand's first shopping center abroad, is another significant milestone that reaffirms our success and commitment to being a Thai real estate company growing at the regional and global levels, bringing our partners along for growth while showcasing the pride of Thai identity to the international stage. We are very pleased that over the past five years, Central Pattana and our project development partner, I-Berhad, have driven Central i-City to play a role in enhancing the potential of Selangor state in various aspects, creating new opportunities for entrepreneurs, generating jobs and income, and stimulating the economy. On this occasion, we would like to thank our partners and customers for their continuous support of Central i-City. We are committed to enhancing friendship between Thailand and Malaysia and fostering growth in Southeast Asia together.”

Central Pattana has brought its expertise and experience in retail and real estate development, along with mixed-use projects, to develop the Central i-City shopping center in Malaysia, contributing to the elevation of the community and the economy of the city, which has been the long-standing business philosophy of the Central Group, now expanding its business across 18 countries in 140 cities throughout Europe and Asia.

Mr. Wuttikiet Techamongkolaphiwat, Head of Property Management and International Business at Central Pattana Public Company Limited, stated, “Central Pattana is committed to creating long-term economic growth and being a key driving force for Shah Alam, Klang, and the broader community of Kuala Lumpur. Therefore, we bring expertise and resources from Thailand to Central i-City, strengthening the collaboration between Thailand and Malaysia.”

“In its role as a Place Maker, Central Pattana places great importance on assisting partners and creating benefits for all stakeholders while continuously innovating in retail. Central i-City is another project that strengthens our business ecosystem, with over 300 partner stores, including 10 Thai brands, providing excellent experiences for Malaysian customers, as evidenced by a 20% (YoY) recovery in traffic compared to last year, continuous sales growth for stores, especially in the first three months of 2024, and over 60 new stores opened with us in 2023, with more than 15 new brands set to open in the third quarter of 2024. Central i-City is committed to being a significant landmark in the western area of Kuala Lumpur while continuing to collaborate with partners for ongoing success in the future,” Mr. Wuttikiet added.

To celebrate this success, Central Pattana also organized a partner meeting titled "Imagining Success Together" to commemorate the 5th anniversary of the opening of Central i-City, communicating the company's business direction and global vision, along with strategies for strengthening future growth.

Central i-City is a joint venture shopping center between Central Pattana Public Company Limited, Thailand's largest real estate developer, and I-Berhad, a property developer in Malaysia, located in Shah Alam, Selangor, Malaysia, and is part of the 'i-City Ultrapolis', a large mixed-use project in Selangor. Central Pattana is committed to expanding and growing its core businesses, including Central shopping centers, residential properties, office buildings, and hotels, while continuing to lead in sustainable real estate development and management.

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