• Sansiri, a pioneer in the Ratchaphruek market, has established a strong presence along the entire stretch, recognizing the potential of this prime location where land prices have increased by over 30%. This area connects three key regions of Thailand: the southern part of Ratchaphruek, linking to Pathum Thani, the central part in Nonthaburi, and the northern part leading into the Bangkok metropolitan area and the CBD of Sathorn-Silom.
  • With a total of 26 projects developed, the current offerings amount to a combined value of 15 billion baht, catering to all price ranges and targeting various market segments. This reinforces Sansiri's position as a trailblazer in the “Ratchaphruek-346” area, elevating it to a Sansiri Community, a perfect living environment.
  • The success is reflected in the prime location that connects all modes of transportation, accommodating future transport developments. The designs cater to the preferences of all age groups while prioritizing quality and environmental sustainability for a better society, along with Service + Security up to Sansiri standards.
  • New pricing has been set across the zone with special promotions offering discounts of up to 3 million baht*, covering all price levels that customers are looking for, starting from 1.99 to 45 million baht*.

Mr. Anut Kittikoonmethy, Senior Vice President of Project Development at Sansiri Public Company Limited (SIRI), revealed the success of entering the housing market on the western side of Bangkok in the Ratchaphruek zone, covering the entire stretch from the beginning to the end. With 26 projects launched, 10 of which are currently for sale with a total value exceeding 15 billion baht, and 16 projects already sold out, this reflects the brand's leadership in real estate, driven by over 40 years of expertise in understanding living and lifestyle needs across all segments in the Ratchaphruek area.

The reasons for Sansiri's success in becoming the market leader in the Ratchaphruek housing sector stem from four main factors:

  • Location All Sansiri projects are situated in prime areas that are easily accessible, connecting to major roads and supporting future transport network developments, accommodating all lifestyle needs.
  • Design Leader Sansiri leads in modern and timeless design, deeply understanding customer needs and creating functions that cater to living lifestyles, ensuring that every square inch of the home and common areas serves everyone best.
  • Quality + Sustainability is prioritized from construction to material selection to ensure high-quality homes that are environmentally friendly, reinforcing the concept of a sustainable good society.
  • After Sales Service and Security emphasize care from pre-purchase to after-sales service, enhancing security with the use of LIV-24 technology alongside Sansiri's standards, ensuring customers feel safe and secure.

The Ratchaphruek zone is considered a prime location suitable for both residential and business activities, connecting to three major provinces: Bangkok, Nonthaburi, and Pathum Thani. Currently, the Ratchaphruek area has seen an average increase of 30% in land appraisal prices, especially in the northern part where current land prices are at 100,000 baht per square wah, reflecting an average increase of 25%. This has made the northern Ratchaphruek area a hub for single-family homes priced from 20 million baht to luxury homes worth 100 million baht. However, along the entire Ratchaphruek road, there are residential projects available at all price levels that are increasingly accessible.

Sansiri is the leading real estate developer in the Ratchaphruek area with a total of 26 projects, achieving unprecedented success, particularly in developing the Ratchaphruek-346 into a Sansiri Community, a perfect living environment comprising residential projects and lifestyle activities to enhance quality living experiences, fostering a warm atmosphere of community living. This reinforces Sansiri's commitment to delivering sustainable quality living for residents, making homes more than just a place to live.

Currently, Sansiri has 10 ongoing projects for single-family homes and townhomes across all major zones of Ratchaphruek, aiming to reach a diverse customer base in prime locations, ready for you to own, with new pricing across the zone offering discounts of up to 3 million baht*, including:

In the northern Ratchaphruek area:

  • Setthasiri Ratchaphruek - Phra Nakhon, priced at 35-45 million baht* | Discount up to 3 million baht*
  • Setthasiri Ratchaphruek - Line 1, priced at 25-40 million baht | Discount up to 1 million baht*

In the central Ratchaphruek area:

  • Town Avenue Merge Rattanathibet, starting at 3.59 million baht* | Receive a promotion of up to 200,000 baht*
  • Setthasiri Mahajetsadabodin Bridge, priced at 15 - 30 million baht*
  • Setthasiri Ratchaphruek - Nakhon In, priced at 12 - 25 million baht* | Discount up to 3 million baht*

In the southern Ratchaphruek area:

  • Siri Place Ratchaphruek - 345, priced at 1.99 - 3.5 million baht* | Discount up to 300,000 baht*
  • Siri Place Ratchaphruek -346, priced at 1.99 - 3.5 million baht* | Discount up to 300,000 baht*
  • Siri Place Ratchaphruek - Nakhon In, priced at 3.29 - 4.59 million baht | Discount up to 100,000 baht*
  • Saran Siri Ratchaphruek - 345, priced at 7.99 – 14 million baht* | Discount up to 2 million baht*
  • Saran Siri Ratchaphruek - 346, priced at 6.99 - 15 million baht* | Discount over 2 million baht*

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Mr. Anut stated: The reason Sansiri has developed as many as 26 projects in the Ratchaphruek zone is due to recognizing the potential of this area in various aspects of living, particularly the convenience of transportation, with both the Western Ring Road Expressway (Srirat Expressway - Outer Ring Road) and the future Bang Yai-Kanchanaburi Motorway (M81) currently over 90% complete, set to open along the entire route by 2025. Additionally, the Ratchaphruek zone has major roads including Ratchaphruek-Kanchanaphisek Road, 42 kilometers long, Chaiyaphruek Road, Highway 345, and Highway 346, connecting the southern part of Ratchaphruek to Pathum Thani, the central part in Nonthaburi, and the northern part leading into Bangkok and the CBD of Sathorn-Silom. The area is also served by three BTS and MRT lines, enhancing public transportation options.

Importantly, Ratchaphruek Road connects to several significant locations, such as the Nonthaburi Provincial Government Center and the Ministry of Public Health, and links to the light red line commuter train connecting to the dark red line from Bang Sue to Bang Son, with extensions to Salaya.

In addition to convenient transportation supporting residential growth and business districts, Ratchaphruek Road is a comprehensive lifestyle hub, featuring schools and leading shopping malls, including:

  • In the northern Ratchaphruek area: Central Pinklao, The Circle Ratchaphruek, Food Villa Ratchaphruek, and SISB School.
  • In the central Ratchaphruek area: Central Westville, Central Westgate, The Crystal, SB Ratchaphruek, The Walk Ratchaphruek, Denla School Rama 5, Ruamrudee International School, and Dragon International School.
  • In the southern Ratchaphruek area: Lotus North Ratchaphruek, Design Village, Robinson Lifestyle Ratchaphruek, Denla International School, and SISB School.

KEY SUCCESS: Examples of Sansiri's success in the Ratchaphruek area include the Siri Place Ratchaphruek – Rattanathibet, one of the first five projects launched under the “Siri Place” townhome brand, which features a limited number of units for high privacy, receiving positive feedback from target consumers. Additionally, the Kanasi Ratchaphruek – 346 project, offering new-style homes including single-family, duplex, and townhomes in a Swedish style, has also achieved high sales success, contributing to the creation of the Sansiri community and enhancing brand recognition, increasing customer value for this location. This reinforces Sansiri's commitment to creating a sustainable living community along Ratchaphruek 346. The “Habitia” brand has also seen sales success in the Ratchaphruek area, with the Habitia Prime project selling out quickly within a year, and the Habitia Prime 2 project achieving rapid sales and sell-out as well, leading Sansiri to launch two more projects: Habitia Bond Ratchaphruek and Habitia Ratchaphruek, marking the first development in the southern Ratchaphruek area, which was previously farmland and had never been developed before, representing a market entry that Sansiri boldly undertook to achieve success. Furthermore, the Setthasiri Charan – Pinklao project, a popular signature single-family home brand from Sansiri, has been highly anticipated by customers due to its unique location and modern design, catering to the needs of the new generation, creating a phenomenon of success that extends to other Setthasiri projects as well, making it the brand that generates the highest sales for Sansiri.

Note: *Conditions apply as specified by the company.