The Iconic Property Co., Ltd. has teamed up with LPP Property Co., Ltd. to announce the launch of the project SOL MIDTOWN Phetkasem - Sathorn, featuring luxury 3 and 4-story townhomes located in a prime area of Thonburi connecting to Sathorn. The project is based on the concept of “REAL RADIANT URBAN LIVING”, catering to the lifestyle needs of the new generation in an exclusive community with only 49 special units starting at 12.5 million baht, with a total project value of 624 million baht. This project is the first chosen by LPP as part of its business expansion as a Sole Agent, leveraging its extensive experience and professional team in a recovering real estate market, believing that the Sole Agent business will thrive and successfully manage the sales of SOL MIDTOWN.

Mr. Surawut Sukjareonsin, CEO of LPP Property Management Co., Ltd., a leader in comprehensive real estate project management, stated that LPP is moving forward to expand its business to cover all aspects of real estate needs. With its long-standing expertise in sales management and leasing, LPP has branched out into the Sole Agent business to support property developers seeking professional marketing and sales teams. Recently, LPP is proud to have earned the trust of The Iconic Property Co., Ltd. to manage the sales and marketing of the SOL MIDTOWN project, marking LPP's first venture into managing sales and marketing, further expanding its service offerings.

LPP has begun aggressively pursuing the Sole Agent role to support the success of the SOL MIDTOWN project through strategies utilizing market research data to effectively reach and cover the target audience's needs. They will support clients from the initial project development planning, selecting target customer groups aligned with the project's location, brand creation, and comprehensive marketing communication to create sales opportunities for various target groups, whether for residence, business, or investment. The project's potential allows for versatile functionality to meet diverse needs, enabling developers to compete professionally with other operators, backed by LPP's operational capabilities and a team with over 30 years of experience.

The overall real estate business outlook for 2024 shows signs of improvement, with positive trends indicating a recovery in the "real demand" segment, which has an increasing Ability to Pay. This supports the success of the real estate market, making the SOL MIDTOWN Phetkasem - Sathorn project a challenge for LPP to penetrate the Sole Agent market, aiming to attract positive responses from the new generation or business owners looking for residences that can also serve as workspaces, or even for investment in prime locations near the city center, addressing the lifestyle needs of the new generation in an exclusive community.

“With LPP's experience in management and over 30 years in the real estate market, we are confident that the SOL MIDTOWN project will undoubtedly succeed, as we recognize its potential and value in both residential and investment forms, which we believe will meet the needs of the new generation or business professionals effectively,” he added.

Mr. Parit Tikakeereekul, Managing Director of The Iconic Property Co., Ltd., revealed that with over 10 years of experience in real estate development and recognizing opportunities in the housing market, the company aims to continue expanding its business. They see the potential of land in the Phetkasem area, which is part of the company's Landbank, and has a continuously growing value, prompting them to develop projects that meet the lifestyle needs and reflect the identity of the new generation while delivering quality living with convenience in a prime location considered a golden area for the future, as land prices continue to rise, making it attractive for various developers to choose Phetkasem as a location for residential projects that align with consumer demand in this prime area.

SOL MIDTOWN Phetkasem - Sathorn is developed under the concept of “REAL RADIANT URBAN LIVING” to reflect “Superior Style from a Different Perspective”. It features luxury Modern Townhomes and Twin Homes with 3 and 4 stories, comprising 4 bedrooms and 5 bathrooms on land sizes ranging from 27.44 to 44 sq.w. and usable areas from 222 to 275 sq.m., accommodating up to 4 cars with a front yard width of up to 10 meters. The project can also be adapted into a Downtown Home Office that connects seamlessly to all travel and business opportunities, with only 49 units on a 6 rai plot.

SOL MIDTOWN Phetkasem - Sathorn is a residential project in a prime location that meets the needs for both personal residence and investment, equipped with facilities that simplify the lives of residents, supporting urban lifestyles that can be transformed into Home Offices. It is ideal for the new generation looking for a home and office in one, with convenient access to various amenities such as BTS and MRT stations, Seacon Bangkae shopping mall, The Circle Ratchaphruek shopping center, Phyathai 3 Hospital, SISB School, etc. The SOL MIDTOWN project connects to Thonburi, just 2 minutes to the BTS and MRT stations, and connects between Phetkasem Road, Kanchanaphisek Road, and Ratchaphruek Road, making it easy to travel to Silom - Sathorn in under 15 minutes, starting at just 12.5 million baht. Official sales are now open for booking.

“The Iconic aims to provide endless happiness to our residents and is very pleased to collaborate with LPP, believing in LPP's strategy to jointly deliver the best living spaces to all customers, committed to developing residential projects with a focus on satisfaction and true happiness in living,” those interested can register for a discount of 500,000 baht along with other special privileges such as free transfer fees, free common area fees for 1 year, free water/electricity meters, free 4 air conditioners, free wallpaper, free water tank, and water pump. Registration can be done at https://shorturl.asia/PvT1X or for more information, please call 088-924-5445, 088-924-4554 or email: [email protected]. Sales office hours are from 09:00 - 18:00.