• Uniting to create a grand culinary destination in the heart of the city at AEC FOOD WHOLESALE PRATUNAM, aiming to strengthen the food industry ecosystem and drive Thailand to become a global "food wholesale business hub."
  • Preparing to host the ‘World Junior Chef Championship’, an international cooking competition, and ‘AEC Chef Academy’, a training institute for food personnel, nurturing novice chefs into professionals and professionals into world-class chefs, creating top talent for the food business.

Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has signed a collaboration agreement with the ‘Thailand Chefs Association’, an organization promoting the development of skills and expertise among chefs and food professionals, to create a significant phenomenon in the food industry at “AEC FOOD WHOLESALE PRATUNAM”, the global food wholesale hub. This partnership aims to strengthen the chef community and prepare for the ‘World Junior Chef Championship’ and ‘AEC Chef Academy’ to develop high-potential personnel to drive Thailand as a global food industry center, continuously creating activities and innovations in food throughout the year, enhancing the soft power of Thai cuisine and supporting the growth of the global food wholesale business.

Naowalapa Traisorat, CEO and Managing Director of AWC, stated, “AWC is very pleased to join forces with the ‘Thailand Chefs Association’ to drive the global food industry at ‘AEC FOOD WHOLESALE PRATUNAM’ with a shared vision to support growth and push Thailand to become a global food hub. AWC and the Thailand Chefs Association are committed to creating value for food industry personnel to develop in line with the growth of the food and tourism sectors. The AEC project will be a destination for creative activities, from the World Junior Chef Championship to the AEC Chef Academy, nurturing novice chefs into professionals and professionals into world-class chefs, contributing to the development of quality food personnel and specialized management skills through collaboration with global hotel partners in AWC’s network, opening career growth opportunities for chefs and food business managers, and serving as a hub connecting chefs from around the world to Thailand. The development of the ‘AEC FOOD WHOLESALE PRATUNAM’ project thus has a significant goal of linking the network of personnel in the food industry to create a global food wholesale ecosystem, while also providing growth opportunities for the ‘Thai tourism industry’ in the long term.”

Chef Somsak Rarongkam, President of the Thailand Chefs Association, said, “The Thailand Chefs Association has a mission to create quality chefs for employment both domestically and internationally. We believe that skilled food personnel are a key factor in driving growth in the food business industry. We are excited about the upcoming center that will gather high-quality food ingredients from around the world and numerous food activity spaces at AEC FOOD WHOLESALE PRATUNAM, which gives us confidence that our collaboration with AWC will create sustainability in human resources for chefs and provide a platform for chefs to showcase their talents to the world, while also fostering collaboration and new innovations with food producers and buyers globally, including organizing other food-related activities to create vibrancy and strong growth in the food business throughout the year.”

AWC and the Thailand Chefs Association are preparing the AEC Event Hall, a 2,600 square meter space equipped with comprehensive technology and facilities at the “AEC FOOD WHOLESALE PRATUNAM” project to host international cooking competitions, kicking off the first phase in June with the ‘World Junior Chef Championship’, a cooking competition series for novice chefs competing for the title of Thailand's number one. This initiative will provide a platform for young chefs and food talents to showcase their skills and creativity in cooking together. Additionally, the ‘AEC Chef Academy’ will be established as a training institute for food personnel, collaborating with partner networks to develop training curricula covering cooking techniques, safety, menu planning, kitchen management, as well as knowledge in investment and restaurant management, tailored to international standards and industry trends. Trainees at the ‘AEC Chef Academy’ will also have opportunities for internships and employment with hotels and projects within AWC’s network of global food business operators under the AEC FOOD WHOLESALE PRATUNAM project. Furthermore, members of the hotel and food business community on the PhenixBox platform can select trainees for internships or employment to further their career growth. The curriculum will also feature cooking demonstrations for trainees to showcase their abilities, promoting their potential to grow into professional chefs in the future.

Get ready for a significant phenomenon in the food business industry at the “AEC FOOD WHOLESALE PRATUNAM,” a comprehensive global food wholesale hub in the heart of Bangkok's Pratunam area, which will connect online and offline for the first time in the world under the “Integrated Wholesale Platform for Non-Stop Opportunity” model, supported by leading partner networks to meet the needs of food personnel and buyers, while accommodating the demands of operators in the rapidly growing global food wholesale business, supporting Thailand as a food destination and a global food wholesale business hub, set to open on June 26, 2024.