RML or Raimon Land Public Company Limited is moving forward with a new strategy and significant organizational restructuring to enhance its competitive capabilities. The company has announced the appointment of Brenton Justin Morello as the new Chief Executive Officer (CEO), succeeding Korn Narongdej, who will continue to serve as a board member and chairman of the executive committee of RML. The company has reaffirmed its commitment to maintaining its position as a leading developer of luxury and ultra-luxury real estate in Thailand, aiming for sustainable growth through a distinctive new strategy.

Korn Narongdej, board member and chairman of the executive committee of RML, stated, "For over three years, I have managed RML in the role of CEO. My team and I have established a strong foundation nationally by updating the brand image and DNA of RML to align with current trends and restructuring the portfolio to clearly showcase RML's identity. We are focusing exclusively on ultra-luxury segment projects, which are unique and rare in the real estate market. It is now time for someone to continue what I have started and lead the company to international levels."

“In 2024, RML will introduce a new strategy focused on achieving business stability, which includes restructuring the portfolio to develop truly ultra-luxury projects that meet global standards, aiming to provide unique experiences that meet customer needs. Additionally, we are targeting expansion into international markets through strategic partnerships with leading companies to broaden business opportunities and enhance competitive capabilities. Therefore, the board of RML has approved the appointment of Brenton Justin Morello as the new CEO, who brings over 25 years of executive experience across various industries, including construction, architecture, and design, particularly in the luxury real estate sector. With his exceptional skills and expertise, I believe he will drive RML towards sustainable growth,” Korn added.

Brenton Justin Morello, CEO of RML, stated, “Under the new strategy of RML, my responsibility is to strengthen and elevate the company to an international level for sustainable growth as a leader in Thailand's luxury and ultra-luxury real estate market. RML aims to implement four key strategies to enhance the company's competitive capabilities as follows:

Strategy 1: Enhance Internal Operational Efficiency: Restructure and streamline internal processes to align with the business plan.

Strategy 2: Create Investment Efficiency for Financial Stability: Prioritize investments that align with financial stability and adjust investment models to suit the company's sustainable strategies and goals.

Strategy 3: Maintain Leadership in the Luxury and Ultra-Luxury Real Estate Market: Develop new projects that set new industry standards, differentiating from competitors by targeting high-end customers, such as riverside projects, urban developments, and resorts.

Strategy 4: Maintain Strong Financial Performance: Achieve a balance between short-term and long-term financial health and reduce unnecessary financial costs to ensure a strong financial position.

Additionally, there is an operational plan to ensure that RML can achieve sustainable growth in four steps:

Step 1: Strengthen Financial Capability to maximize returns for the company.

Step 2: Seek Opportunities to Create Added Value by generating awareness and revenue from the company’s projects, including ongoing income and sales revenue, such as OCC, ultra-luxury riverside projects, and others.

Step 3: Establish a Private Equity Trust (PE Trust) to invest in upcoming new projects, attracting investors to participate in this fund and provide maximum returns to the company’s shareholders.

Step 4: Expand International Business and Seek Additional Expertise Partnerships to aim for becoming a leader in the luxury and ultra-luxury real estate market in Thailand and the Southeast Asian region.

“With all these strategies, I am confident that RML will recover to profitability and increase its stock value in the stock market starting from 2026 onwards. Furthermore, we can expand into markets full of high growth opportunities while developing new ultra-luxury projects to meet the demands of affluent customers, which will drive RML to continue growing in the future,” Brenton concluded.