Built Land Public Company Limited is undergoing a major business development portfolio adjustment and has announced its success in the past year by completing all projects. The company is leveraging strategies to generate recurring revenue by developing the 'Koo Hotel' and 'B Work' office building to strengthen its income base. Additionally, it is preparing to enter the horizontal market with the launch of 6 projects and the development of 3 new brands: MYRRA, TERRA, and LAKE TEMPO, with LAKE TEMPO being a major mega project covering over 200 rai in Sai Noi District, Nonthaburi, with a total value exceeding 4.7 billion baht. Furthermore, the company is expanding its business scope to create a real estate ecosystem, driving 'Built Heart' to grow with comprehensive real estate services, supported by a large plant nursery to back its projects under the concept 'Built for Better Life by Built Land: A happy family is a good starting point.'

Mr. Chai Rat Thamapeera, CEO of Built Land Public Company Limited stated, “Built Land Public Company Limited has been in operation for 15 years. During this time, we have launched 8 condominium projects and 6 horizontal projects, totaling 14 projects valued at over 7.48 billion baht, and we have successfully completed sales within the specified timeframe. Additionally, in 2023, we decided to invest in real estate projects to generate recurring revenue for the company, including the B Work office building and Co-Working & Event Space in the Chaeng Watthana area, along with the development of Koo Hotel, a stylish budget hotel catering to both tourists and conference attendees at Impact Muang Thong Thani. The launch of these two projects has generated significant recurring revenue. This year, we plan to prepare a second hotel in the Ngamwongwan area to ensure continuous revenue generation. For the project development business, Built Land is focusing on the horizontal market by launching 6 horizontal projects covering every segment and developing 3 new brands: MYRRA, TERRA, and LAKE TEMPO, which is the largest mega project we have ever developed in Sai Noi District, covering over 200 rai, with a total project value exceeding 4.7 billion baht.”

Mr. Witoon Apivaththanapong, Deputy Managing Director of Built Land Public Company Limited revealed that this year we are ready to launch a total of 6 horizontal projects, including 1 existing brand project, RITMO PARKVIEW (Ritmo Parkview Chaiyaphruek-Chaeng Watthana), a Nordic-style twin house project that integrates a happy lifestyle with green spaces throughout the project, located in a new lifestyle area at the intersection of Ratchaphruek and Chaeng Watthana, with only 72 units starting at 4.77 million baht, project value 360 million baht. Additionally, there are 5 projects under 3 new brands: MYRRA 1 project, TERRA 3 projects, and LAKE TEMPO, which is the largest project we have ever developed. All brands are developed under the vision 'BUILT FOR BETTER LIFE', focusing on sustainable green spaces in the central area and adding vertical gardens in homes to become the DNA of each brand that aligns with the project concepts at different price levels. Each project has the following details:

MYRRA Brand: Homes in a Fragrant Garden

A single house project featuring a layout designed to understand residents and manage space effectively, starting at 6.9 million baht. The term MYRRA is derived from Latin, meaning fragrant wood, ensuring that every project under the MYRRA brand is adorned with fragrant wood, both Thai and foreign, in various sizes, allowing residents to immerse themselves in nature and feel relaxed while living in the project.

TEMPO MYRRA (Tempo Myrra Rama 5 – Maharaj Bridge) is a single house and twin house project in a Modern European style, project value 720 million baht, with 90 units starting at only 6.9 million baht, featuring the concept of Aromatic Life Miracle of Living to create an atmosphere both inside and outside the home filled with therapeutic nature from a large Aromatic Garden. The project entrance is designed as a large bark shell that conceals the Oasis Club, a central clubhouse for guests, complete with a swimming pool and fitness center.

TERRA Brand (Terrarium)

A luxury single house project that emphasizes high privacy, with the project concept simulating an ecosystem of nature in a glass bottle, creating a small peaceful world within the larger chaotic world.

TERRA HAUS (Terra Haus Vibhavadi-Phaholyothin 21) is a luxury 3-story single house brand in the city located in Phaholyothin 21 Alley, adjacent to BTS Phaholyothin 24 station, on a land area starting at 50 sq.w. with usable space starting at 400 sq.m., with only 6 units starting at 58 million baht, project value 330 million baht. This house emphasizes high privacy design, resembling a terrarium in the city, equipped with an elevator, multipurpose room, swimming pool, and complete amenities, suitable for those seeking tranquility and privacy in the city while maintaining their identity and convenient transportation.

TERRA QUARTER (Terra Quarter Chaeng Watthana - Pak Kret 35) is a luxury 3-story single house project in the heart of Chaeng Watthana, located in Chaeng Watthana 35 Alley, near the Srirach BTS station, on a land area starting at 35 sq.w., with only 4 units priced at 20 million baht each, project value 80 million baht.

TERRA CLOUD (Terra Cloud Ratchaphruek - Pinklao) is a luxury 3-story single house project near Taling Chan BTS station, located at the intersection of Ratchaphruek-Pinklao, on a land area starting at 100 sq.w., with only 9 units priced at 50 million baht each, project value 450 million baht.

Lake Tempo Mega Project

This is a mixed-use residential project combining twin houses, single houses, and waterfront villas, considered Built Land's giant project as it is a large-scale project covering over 200 rai on the company's land bank in Sai Noi District, Nonthaburi, valued at over 2.76 billion baht. The project is planned to launch at the end of 2024, featuring a large lake of over 20 rai in the center of the project to create a magnet and develop each project to immerse in the lake's atmosphere daily, along with a pine forest to serve as a buffer zone, enhancing the feeling of a forest covering the village. Within the Lake Tempo project, there will be 4 sub-projects to meet the needs of customers in every segment, including single houses, twin houses, and large luxury villas, with large forest gardens and a Lake Plaza featuring around 20 standalone shops.

“We are ready to launch all 6 projects for sale this year, with the first project already launched being TEMPO MYRRA. The project format resonates with the target customer group at an affordable price, allowing us to close sales during the soft opening last week. This gives us confidence that every project launched this year will attract interest and receive positive responses from customers as we are committed to developing products according to the life stages of our executives and insights into customer lifestyles, fulfilling their unknown needs, which is to meet customer expectations and desires, even when customers may not yet clearly know their own needs. This is what our team works hard on to develop effective products that meet the needs best.

We expect that both the RITMO PARKVIEW and TERRA HAUS projects, which are about to launch for sale, will definitely close sales this year. As for LAKE TEMPO, which is our largest project in Sai Noi District, we will gradually open for sale, expecting to be completed within 6 years, and we are confident it will make the Sai Noi area well-known and regain its charm once again,” Mr. Witoon added.

Continuing Projects Aimed at Generating Recurring Revenue

Following the success of B Work, which serves as an office building for rent and co-working space, and the Koo Hotel, both located on Chaeng Watthana Road, adjacent to the MRT Pink Line, Srirach Station, due to the convenience of transportation for those commuting to work, attending meetings at Impact Muang Thong Thani, office tenants, or tourists, both projects have received excellent customer responses.

For B Work, which is a co-working space and meeting room service, it currently has continuous customer usage since its opening. Meanwhile, Koo Hotel is a stylish budget hotel with an average occupancy rate of 50%, and we expect the occupancy rate to increase as the hotel becomes more well-known. Additionally, we are developing a second hotel under the Koo Hotel brand in the Ngamwongwan area to prepare for the anticipated increase in customers in the future.

Roadmap Aiming to Create an Ecosystem for Built Land to Grow in All Directions

Built Land aims for holistic growth, focusing on developing core businesses and expanding subsidiary businesses to grow robustly. The company is establishing clearer management structures, with Built Land Public Company Limited as the parent company, which has a subsidiary, Built Land Development Company Limited, engaged in both project development for sale and for rent (Project Development), such as single houses, twin houses, townhomes, condominiums, home offices, hotels, and office buildings. Meanwhile, Built Heart Company Limited operates comprehensive real estate service businesses with various partners (TOTAL PROPERTY SOLUTION), including property sales and rental management (Property Agent), project development management services (Sales Management), real estate development consultancy services (Business Development Consultancy), construction management services (Construction Management), and property management services (Property Management).

 

“The gradual structuring involves studying the market, understanding customer needs, seeking suitable locations, and exploring the feasibility of business expansion while leveraging various expertise and experiences to develop the organization, aiming to strengthen the business structure. This is one of Built Land's strategies, which not only aims to create a good life under a simple and happy existence but also focuses on driving the ecosystem to create a better environment and restore nature to the ecosystem by planting trees to increase green spaces in each project, which is a key aspect of a sustainable city. I am confident that this year will be a year to watch for Built Land,” Mr. Chai Rat Thamapeera concluded.