IKEA Thailand is reinforcing its mission to create quality products at accessible prices with the campaign ‘Better Value at Lower Prices’. The company has announced an average price reduction of 25% on home decor items, along with an average discount of 20% on food and beverage menus, aiming to ease the burden on consumers amidst challenging economic conditions. This initiative supports everyone in starting a better life at home without the need for high expenses.

A study report titled What Worries Thailand by Ipsos reveals that 50% of Thais view the current Thai economy as critical, with concerns about the cost of living. It is predicted that prices of goods and services will rise further in 2024. This survey reflects the trend of 'Loud Budgeting' that has gained traction on social media in recent months, where consumers proudly express their choice to live frugally.

Leonie Hoskin, Retail Business Manager for IKEA Thailand and Vietnam, stated, “In this era of economic stagnation, IKEA believes that the ability to purchase quality products can go hand in hand with affordable prices accessible to everyone. The ‘Better Value at Lower Prices’ campaign stems from IKEA's intention to deliver quality products at reasonable prices, allowing consumers with diverse lifestyles to create a comfortable home and enhance their quality of life every day without worrying about budget constraints.”

IKEA customers can choose from popular home decor items at more affordable prices than ever, available for purchase both in IKEA stores and online at www.IKEA.co.th. With an average price reduction of 25%, items include the SONGESAND bed frame at a special price of 4,290 THB (down from 5,290 THB), the SLATORP sofa at a special price of 19,990 THB (down from 22,990 THB), and the VITTSJÖ laptop table at a special price of 990 THB (down from 1,290 THB). There are also many storage solutions, dining room accessories, home decor items, and outdoor products to choose from.

In addition to discounts on home decor items, IKEA is also offering additional value with an average discount of 20% on six favorite food and beverage menu items, allowing customers to enjoy delicious meals at friendly prices. This includes fish and chips served with French fries and broccoli at a special price of 129 THB (down from 169 THB), chicken Caesar salad at a special price of 69 THB (down from 79 THB), bacon-wrapped hot dogs at a special price of 35 THB (down from 45 THB), and lemon tea at a special price of 19 THB (down from 39 THB), among others.

Customers can choose to shop for their favorite products at the right price with consistent quality starting today at IKEA stores nationwide and on the website www.IKEA.co.th. The special discounted items under the ‘Better Value at Lower Prices’ campaign will be available until August 21, 2024, or while supplies last.