For the First Time, Sansiri Unveils a Masterpiece Home: A Rare Item, the Only Unit in Thailand Valued at 180 Million Baht at BuGaan Pattanakarn, Designed in the Style of Edward Tuttle, a World-Renowned Designer, Reinforcing Its Position as a Leading Global Real Estate Brand

• Sansiri, the leading luxury and super-luxury real estate brand, emphasizes its role as an International Luxury Real Estate brand, a true curator of taste.

• The only unit in Thailand! Introducing a masterfully decorated home, a rare item designed by a renowned international designer for the first time in over 5 years! ‘BuGaan Pattanakarn inspired by Edward Tuttle’ valued at 180 million baht, set in a world-class luxury hotel experience.

• The project is 100% completed and ready for occupancy, with special unit viewings available by appointment starting March 30.

• High-end customers trust the Sansiri brand for its design standards as a Taste-Maker Brand, ensuring quality products, services, and experiences from the first day of visiting the project.

• The development of the Luxury Residences area has seen land values soar by over 50% in the past 2 years. Demand from HNWI clients continues to grow, particularly among Young Successors who appreciate exclusive, rare, and unique residences that reflect their identity, complemented by responsive after-sales service, as well as investors seeking rare real estate with increasing value.

• Continuing the success of the Sansiri Luxury Collection, we are pushing forward with 16 luxury projects aiming for total sales of 23 billion baht by 2024.

Reinforcing the vision towards becoming an International Luxury Real Estate brand, the leading luxury real estate brand in the hearts of high-end customers.

Si Amphae Rattanamayu, CEO of Marketing at Sansiri Public Company Limited, stated, “Sansiri reaffirms its position as a leading luxury and super-luxury real estate market player in the country with the first-ever ‘BuGaan Pattanakarn inspired by Edward Tuttle’, a specially decorated rare item, the only one in Thailand, valued at 180 million baht, covering an area of 698 square meters. This is our latest pride in collaborating with a world-class designer for the first time in over 5 years to elevate the standards of the Thai luxury real estate industry to an international level, leveraging Sansiri's 40 years of expertise in luxury from the beginning, incorporating the design style of Edward Tuttle, a renowned American designer known for his outstanding works worldwide, from luxury hotels to private residences of billionaires, in partnership with Design Realization Siam, founded by Edward Tuttle and his partners, to convey the distinctive design style of Edward Tuttle through experienced designers who have worked directly with him. Edward Tuttle's works are exclusive and appreciate in value over time, even though he is no longer with us today.”

We have carefully selected crafted decorative items, iconic furniture pieces, and rare items from around the world, including a special collection that Edward Tuttle collaborated on with Jim Thompson, to be featured in this special unit at BuGaan Pattanakarn, showcasing a style of Modern Authenticity Twisted that breaks the mold of the “BuGaan” concept into a new look, with elegant and timeless design reflecting the identity and taste of the residents, alongside a world-class luxury hotel experience with spaces and functions of the home that cater to lifestyle needs.”

The trend in the luxury real estate market continues to grow, with supply increasing to 1,500 units from just 300 units in 2016, particularly in the Luxury Residences development area, where land values have risen by over 50% in the past 2 years.

In terms of demand, HNWI clients are growing, particularly among Young Successors who appreciate exclusive, rare, and unique residences that offer value-added opportunities from rapidly appreciating real estate every year, along with after-sales service that meets their needs, enhancing the value of the residences through project care from the first day of occupancy, and for investors collecting rare and limited properties with increasing value.

Si Amphae Rattanamayu, CEO of Marketing at Sansiri Public Company Limited

“As a Taste-Maker brand that understands every detail of living with taste, Sansiri is relentlessly committed to delivering residences that meet all customer needs, continuing our strategy of collaboration with world-class designers (International Design Talents) to develop newly decorated homes to meet market demand. The development of special units in the designer collection depends on various factors, including the project’s prime location in the Luxury Residence area and proximity to flagship projects like Sansiri Pattanakarn, an old area known for its affluent residents, which is expected to see land prices continue to rise in the future due to convenient transportation and leading lifestyle hubs in Thonglor, Ekkamai, and Rama 9, as well as the distinctive concept and identity of the BuGaan project that truly reflects the identity and taste of the residents, and being a project under the Sansiri Luxury Collection portfolio, marking the first collaboration with international designers for decorating Sansiri residences beyond flagship projects, and the first development of special units in the luxury home segment. Additionally, this continues the success of the BuGaan brand after the immediate sell-out of BuGaan Meng Chai-Rama 9 within the first day of sales, indicating strong market demand among HNWI clients,”