Sansiri Expands Real Estate in Chiang Mai: Strategic Location Targeting Key Tourist City Popular Among Retired Foreigners
- Sansiri is advancing its business plan for 2024, following a roadmap to increase investment in major cities and high-potential tourist destinations with clear infrastructure development plans.
- Highlighting “Chiang Mai” as one of the Strategic Locations, a key tourist city ranked among the most popular destinations for retired foreigners, with a high growth trend driven by plans to attract at least 40 million Thai tourists and generate tourism revenue of no less than 186 billion baht in 2024. It is expected that tourism revenue in March will exceed 9 billion baht and continue to rise in April during the Songkran festival in Chiang Mai.
- Launching 3 new projects worth a total of 3.6 billion baht, catering to all customer needs in Chiang Mai, including “Setthasiri Ruamchok,” luxury single houses with views of Doi Suthep, featuring dust-free home innovations to combat PM 2.5, starting at 20 - 35 million baht*. The project will be open for viewing for the first time on March 23-24, while “Anasiri Payap” has already sold out!, closing sales on 2 phases or 50% of the project after the pre-sale in February.
- Recently launched “mekin Haus”, the first HAUS brand project in Chiang Mai and other provinces, featuring the “first pet-friendly condo in Chiang Mai.” The project boasts spacious rooms and resort-style design, with complete amenities on over 1.7 rai, including a 55-meter swimming pool. Located just 200 meters from Central Chiang Mai, prices start at 2.99 million baht* with registration now open for discounts up to 50,000 baht*.

Mr. Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, stated that in 2024, Sansiri will continue to implement the NAVIGATING THE FUTURE: RESILIENT GROWTH plan, driving business through the Strategic Location strategy, focusing on expanding projects in tourist cities and major provinces while continuously prioritizing social responsibility and environmental care. Sansiri believes this is crucial for sustainable future development. “Chiang Mai” is considered one of Sansiri's important Strategic Locations due to its high growth potential as a tourist city, as evidenced by the Tourism Authority of Thailand's (TAT) 2024 plan aiming to attract at least 40 million Thai tourists and generate tourism revenue of no less than 186 billion baht, particularly with March's tourism revenue expected to exceed 9 billion baht and continue to rise in April during the Songkran festival. Additionally, the Thai tourism industry is benefiting from the Thai-Chinese visa exemption measures, which are expected to increase the number of Chinese tourists traveling to Thailand, significantly boosting the economy in Chiang Mai. Chiang Mai is also ranked among the most popular cities for retired foreigners.
In 2024, Sansiri has launched 3 new projects in Chiang Mai, with a total value of 3.6 billion baht, covering the needs of customers in Chiang Mai, including “Setthasiri Ruamchok,” luxury single houses with views of Doi Suthep, featuring modern classic style and complete functions, including innovations such as dust-free homes to combat PM 2.5 and green living innovations. The project is located in a prime area of Ruamchok, one of Chiang Mai's CBDs, with prices starting at 20 - 35 million baht*. The project will open for viewing for the first time on March 23-24, while “Anasiri Payap,” featuring single and twin houses, has received an excellent response from customers in Chiang Mai, sold out! closing sales on 2 phases or 50% of the project after the pre-sale in February.
Recently, Sansiri launched mekin Haus, a project valued at 1.3 billion baht, a resort-style condominium under the Haus brand, the first of its kind in Chiang Mai and other provinces, following the successful development of 5 HAUS projects in Bangkok worth over 14 billion baht. This is the first in Chiang Mai with mekin Haus being the first pet-friendly condo in Chiang Mai, catering to the 'Pet Parent' trend. The project features common areas and materials that consider the coexistence of people and pets, such as a Pet Yard designed for pets, with safe and functional spaces for owners and their pets to spend time together.

The project is located in the heart of Chiang Mai, with convenient access to the city, adjacent to the Chiang Mai-Lampang Super Highway, connecting to all points, including lifestyle hubs like Central Chiang Mai (only 200 meters from the project), renowned educational institutions such as Darasamut School (only 1.5 kilometers from the project) and Prince Royal's College (only 2.2 kilometers from the project). Additionally, it is close to various medical facilities, including McCormick Hospital (only 1.6 kilometers from the project) and Chiang Mai Airport (only 10 kilometers from the project).

mekin Haus comes with the brand tagline EMBRACE UNHURRIED PLEASURE, catering to the urban lifestyle seeking relaxation. The project is designed to incorporate the unique nature of Chiang Mai, such as a façade inspired by the mist on the mountains, reflecting the concept of mountains and hills in the design of green spaces, allowing for a close connection with nature in the city center. With over 1.7 rai of common areas, including an Olympic-sized swimming pool of 55 meters, a fitness room with equipment, a working room with massage chairs, and a pet garden, along with other common areas, the project spans approximately 3 rai, divided into 2 buildings with a total of 250 units in a low-rise condominium format focusing on spacious units that meet the needs of Chiang Mai residents wanting a condo as spacious as a home, with sizes ranging from 34.90 to 89.50 square meters for the largest units, featuring 3 bedrooms and 2 bathrooms, accommodating the lifestyles of all family members, both human and pets, starting at 2.99 million baht*. Pre-registration is available for special offers with discounts up to 50,000 baht* at https://siri.ly/4glg6Y3.

Sansiri is confident that all its projects in Chiang Mai this year will receive a positive response, continuing the success of Sansiri in Chiang Mai, which began with the first condominium project where customers queued a day in advance to reserve a unit at D Condo Campus Resort Chiang Mai. Many condominium projects in locations near Central Chiang Mai have also received positive responses and sold out quickly, including The Base Height Chiang Mai, the latest ready-to-move-in condominium project, which has already achieved 70% sales. Previous projects have also created value-added for customers, both for personal residence and rental, with an average yield of up to 6%, establishing Sansiri as a recognized leader in the real estate market, trusted by customers in Chiang Mai for its quality projects, outstanding design, and functions that meet residents' needs, as well as after-sales service. Sansiri has been a part of Chiang Mai through the development of 15 residential projects, including condominiums and single houses, with a total investment value of 14 billion baht, capable of developing projects that meet the diverse needs of customers across all segments. In addition to real estate development, Sansiri is committed to being a sustainable part of the community by integrating local identities and cultures into project designs and supporting “Kafae Thep Sadej,” a GI product that is one of Thailand's Soft Powers, to stimulate the local economy, create sustainable income for farmers, and attract tourists to experience Kafae Thep Sadej at its origin,” Mr. Uthai stated.


