Sansiri has pinpointed a new project development location in the Bang Tao – Cherng Talay area, recognized as a prime zone in Phuket, popular among both Thai and foreign residents. This area boasts beautiful beaches, being the second longest beach in Phuket, and offers excellent connectivity to other locations in Phuket. This reinforces Sansiri's 40 years of success, which will continue with the concept of Resilient Growth, focusing on sustainable development while prioritizing community and environmental care. Sansiri believes this is crucial for creating a sustainable future, especially in “Phuket”, which is a Strategic Location for Sansiri due to Phuket's potential as a world-class tourist destination and its significance in Thailand's economy and tourism, with high growth prospects from tourism and government mega-project development plans.

Sansiri is one of the pioneering real estate companies in the Phuket residential market, having earned trust and confidence in the province for over 15 years through 21 projects, both horizontal and vertical, with a total investment value of 21 billion baht. They cater to all customer segments across various products, including condominiums, single houses, and townhomes in every location in Phuket. In addition to real estate development, Sansiri is committed to being a sustainable part of the community by integrating local identity and culture into project designs. They also actively promote significant global traditions, such as the Vegetarian Festival, which is a cultural heritage of Phuket, continuing for the 11th year, and support local youth development through the Sansiri Academy project, which has helped over 5,000 children and youth in the area enhance their football skills. This initiative allows young people to benefit from sports and develop proper football skills, potentially becoming professional players in the future. They have organized inspiring activities for children in Phuket by bringing former national football players to share their experiences with the kids every year.

For Sansiri's business plan in Phuket this year, the goal is to develop residential projects that meet the diverse needs of customers in Phuket, with prices ranging from 1.79 to 50 million baht, along with a new service model, or Sansiri Service, aimed at caring for Sansiri families throughout their residence to ensure peace of mind, safety, and comfort. Recently, Plus Property Co., Ltd. (a subsidiary of Sansiri that manages after-sales services) has expanded its new Villa Management business, piloting in Phuket, offering comprehensive Property Care Elite services. Additionally, there is Property Care On Demand, allowing customers to choose services according to their needs.

Sansiri's business plan not only focuses on developing projects in Phuket but also emphasizes the commitment to social and environmental care for sustainable growth alongside Phuket. This includes green innovation homes that save energy, managing construction waste to minimize and recycle, creating a sustainable community in Phuket, and continuing the Sansiri Academy project to enhance football skills for children and youth. Details of new projects in Phuket by Sansiri will be announced soon.