M KUCHE teams up with WoodDen to present trends in lifestyle furniture with elegant, personalized designs under the concept of Sustainability, showcasing the only comprehensive showroom in Thailand. They offer a full range of world-class products with M KUCHE as the distributor of kitchen sets, wardrobes, and premium imported furniture from European and Asian brands, introducing a new lifestyle trend focused on 'Personalized' and 'Healthy Lifestyle' along with the concept of Sustainable Living using materials that are friendly to residents and the environment. They provide ideas for custom orders, allowing customers to design their own kitchens and wardrobes, catering to a luxurious lifestyle and healthy living. Meanwhile, WOODEN offers imported teak furniture solutions targeting health-conscious and environmentally aware young consumers in Thailand.

Ms. Thanatchaya Manasomjit, Executive of MKUCHE, a distributor of kitchen products and furniture revealed that the trend of modern living places greater emphasis on home decoration. When purchasing furniture and kitchen sets, consumers consider multiple dimensions, including products that meet international standards, unique designs that reflect lifestyle preferences, product warranties, and a focus on personal health, ensuring that the products and services do not negatively impact the environment.

From the perspective of modern consumers whose lifestyles have changed, they are now seeking products and services that can meet all their needs, leading to M KUCHE's offerings under the vision and goal of “providing comprehensive services to facilitate customers in moving into their dream homes quickly and satisfactorily, along with delivering quality products and services with modern designs that are friendly to residents and the environment.”

“M KUCHE is a brand that tells a story through the letter M, which stands for Mann Sukhaphan, and kuche comes from the German word for kitchen. This company evolved from Mann Sukhaphan, a distributor of sanitary ware, tiles, and bathroom fixtures, established in 1981. Over the past 30 years, it has gained recognition for the quality of its products, reliability, and service, resulting in a large customer base, including individual clients and real estate developers.” said Thanatchaya.

For M KUCHE's marketing plan in Thailand, it targets modern consumers who are health and environmentally conscious and have refined lifestyle preferences. The focus will be on three main strategies: providing comprehensive services, designs that meet needs, and world-class quality products that are environmentally friendly. The M KUCHE showroom is located on Narathiwat Ratchanakarin-Sathorn.

In terms of comprehensive services or One Stop Service, they offer personalized custom orders to facilitate customers interested in custom furniture for other areas of the home, starting from walls, shelves, and shoe cabinets at the entrance, TV stands, or display cases in the living room, kitchen sets, and storage shelves in the dining room, as well as wardrobes, walls, and shelves in bedrooms and bathrooms. They also provide special services with a consulting team to advise on electrical appliances, sanitary ware, and tiles to help customers move in faster.

“M KUCHE offers consulting services with a variety of options, from modern to classic styles, along with various materials to choose from, including lacquer, melamine, PVC, and wood, depending on the functionality and budget of the customer. We also have a team of on-site measurement specialists ready to start work immediately, a well-trained installation team, and after-sales service.” Ms. Thanatchaya stated.

Each brand's design has its unique characteristics, crafted by professional designers from abroad, focusing on continuously developing modern products and innovating to meet customer demands. The emphasis on good health and environmentally friendly consumption is another trend that modern consumers prioritize. M KUCHE will have international certificates and guarantees for products made from materials that are friendly to residents and the environment, featuring materials that are odorless and free from formaldehyde or allergens, as well as respiratory and cancer-causing substances, with quality checks conducted before shipping to ensure that customers receive products that meet standards directly from overseas manufacturers.

Mr. Natthawin Pongpetrarat, Executive of the WoodDen brand, which produces, imports, processes, and distributes teak wood from Myanmar, known for being the best quality teak source in the world, exporting to European and American markets, stated that WoodDen Thailand has been in the teak industry for over 60 years, focusing on developing wood, wooden flooring, structures, stair wood, and furniture covering Home Solutions to utilize teak materials that meet both functional and aesthetic needs in all types of residential designs. The company, TPS Garden Furniture, originally engaged in teak manufacturing, exporting from Myanmar to European and American markets, also produces flooring and doors for large projects such as condominiums or residential communities.

Having been in this industry for a long time, we possess all the knowledge related to teak processing and want to present these offerings directly to users, whether homeowners of houses, condos, or spaces for designers like architects and various designers.

Six years ago, the WOODDEN brand was established to present our expertise in products to share with single-family home customers, offering quality products in the Home Solution category, including wooden flooring systems, stair wood, wooden balconies, and doors, along with specialized installation teams for customers. We invite those interested in wooden products to visit our showrooms at three locations:

The flagship showroom at Design Village, Kaset-Nawamin, the newly opened showroom in Sathorn in the home solution category, and the large showroom in Phuket, which is fully operational, allowing everyone to explore the beauty, quality, and various ways to utilize wood, as well as engage with our team ready to provide consultation on usage, preparation, and maintenance.

What the WoodDen brand values most is “We want everyone to understand the process of using wood well and to understand the origins of the wood, from the source in the forest to becoming an integral part of the homes of all users.”

“We care about the value of every piece of teak to maximize its utility. The teak used is sourced from natural forests under controlled conditions, following the Sustainable Harvesting process established by the British during the colonial era. This results in teak from Myanmar having large trunks, beautiful grain, and being strong and resistant to insects and weather. In addition to the durability and beauty of teak, another important characteristic is its low shrinkage and expansion rate compared to other types of wood, as well as the accumulation of natural chemicals in the wood of long-lasting Myanmar teak, which insects dislike, giving WoodDen a long lifespan.” Mr. Natthawin concluded.