Power Buy, part of Central Retail, continues to expand its branches in secondary cities, officially launching the new "Central Nakhon Sawan" branch and preparing to open the "Central Nakhon Pathom" branch soon to meet the growing demand for electrical appliances in secondary provinces. Power Buy reaffirms its position as a leader in the electronics, electrical appliances, and IT product market by curating outstanding and trendy multi-brand products to present through Omni-channel both offline and online to provide consumers with a perfect shopping experience and cater to every lifestyle of all generations. Additionally, marketing activities have been organized to celebrate the new branch and stimulate spending during the Chinese New Year festival with exciting promotions, including discounts of up to 53% and a 450 baht discount coupon when shopping meets the conditions. Special privileges for The One members include a discount of 250 baht when spending 6,500 baht and many more benefits from today until February 29, 2024 at Power Buy, 1st floor, Central Nakhon Sawan, which is sure to win the hearts of the people of Pak Nam Pho.

Mr. Suwin Kosee-amnuay, Managing Director of Power Buy Co., Ltd. under Central Retail, stated that "Power Buy continues to expand its branches to reach and cover customers in every segment across the country. The company sees growth opportunities in the electrical appliance market in secondary provinces that are rapidly expanding. At the beginning of this year, 2024 , we have chosen to expand two branches, namely Central Nakhon Sawan and Central Nakhon Pathom, two prime locations with high potential in both economic and tourism aspects. The kickoff for the opening of the Central Nakhon Sawan branch has already taken place. The decision to open an additional branch in Nakhon Sawan is due to its status as the economic center of the lower northern region and a gateway to the north, combined with a consumer base with high purchasing power, predominantly consisting of Thai-Chinese families and businesspeople from various generations. It also boasts a distinctive Thai-Chinese cultural identity that attracts tourists year-round, reflecting the increasing demand from consumers in Nakhon Sawan and nearby provinces. Power Buy has studied consumer needs to select products that meet the lifestyle of customers in each area. The highlight of the Central Nakhon Sawan branch is its comprehensive range of products from various quality brands, including big-screen TVs, quality audio equipment, small and large electrical appliances with modern technology, the latest smartphone collections, chic gadgets, IT products, and popular games, among others. Additionally, it offers quick and convenient purchasing options through the Omni-channel platform, allowing customers to shop anytime, anywhere through online channels including the website www.powerbuy.co.th , the application http://bit.ly/PowerBuyApp , and social media, ensuring a seamless shopping experience with guaranteed product quality and excellent service.

Moreover, Power Buy is launching a special promotion to delight the people of Pak Nam Pho and create a lively shopping atmosphere during the Chinese New Year festival, exclusively at the Central Nakhon Sawan branch! From today until February 29, 2024, the promotions include:

  • Power Deals with discounts of up to 53% on items such as a top-loading washing machine (16 kg) at a special price of 9,490 baht (regular price 19,990 baht), a refrigerator (16.2 cu ft) at a special price of 17,888 baht (regular price 23,990 baht), and a 75-inch TV at a special price of 17,990 baht (regular price 22,990 baht)
  • Receive a 450 baht discount coupon when shopping meets the conditions.
  • Special privileges for The One members: spend 6,500 baht to receive a 250 baht discount.
  • Shop and exchange for a rice cooker (1.8 liters) for only 299 baht, or an air fryer (3 liters) at an 85% discount for just 999 baht.
  • Receive auspicious items when shopping meets the conditions.
  • Free delivery and installation.

As for the Power Buy Central Nakhon Pathom branch, which is set to open soon, the company continues to focus on secondary cities as there is currently significant population growth in the provinces surrounding Bangkok, making Nakhon Pathom an attractive location. Additionally, there is an expansion of real estate projects, including housing developments and condominiums, along with universities and educational institutions near community areas and tourist attractions in the province, combined with the expansion of transportation routes that make traveling to Nakhon Pathom quicker and easier, connecting to Ratchaburi and Kanchanaburi provinces. This creates opportunities to broaden the target audience, including local residents, workers, and students. Therefore, the Power Buy branch at Central Nakhon Pathom will help fulfill the needs of customers to shop for electrical appliances close to home without having to travel to Bangkok anymore.

"Power Buy is committed to delivering quality products and the best service to all customers. We believe that the opening of these two new branches will provide a perfect shopping experience for consumers and meet the lifestyle needs of everyone," Mr. Suwin concluded.