COTTO under SCG Decor builds on Lifestyle Trends 2023-2024 that reflect diverse lifestyles across four categories based on interesting consumer behavior studies. These insights are drawn from individual social contexts, events, situations, environments, and past lifestyle perspectives, marking a significant time to explore new ways of utilizing materials. This approach aims to delve deeper and connect with the specific needs of consumers. COTTO 4 Product Concept has been developed to cater to different user groups, aligning with trends, styles, perspectives, and specific usage characteristics. This reinforces COTTO's position as a trendsetter in surface decoration materials, offering innovative solutions that go beyond product design to truly understand the evolving lifestyles of all demographics and generations.

Mr. Prab Pungrasamee, Marketing Manager of COTTO under SCG Decor, a trendsetter in surface decoration materials with innovative solutions, revealed that “COTTO has developed the Lifestyle Trend 2023-2024, which evolves every two years, focusing on deeper insights beyond product design. This is based on interesting and noteworthy changes in consumer behavior studied and researched by COTTO's design team, showcasing different lifestyle perspectives across four categories: BASIC ORGANIC, RETRO FUTUR, YOUTOPIA, and FREEDOM SPECTRUM. This aims to reinforce the understanding of the changing lifestyles of all demographics and generations. Therefore, COTTO has curated a selection of tiles, sanitary ware, and faucets to meet the needs of various user groups, aligning with trends, styles, perspectives, and specific usage characteristics, connecting directly with consumer demands through the COTTO 4 Product Concept. This will enhance the beauty and livability of homes with smart solutions that save energy, create clean and safe indoor air, and address the specific needs of consumers in-depth.”

COTTO 4 Product Concept: A Strategic Advantage Responding to Lifestyle Trends in True COTTO Style

COTTO Masterpiece

Combining the finest materials selected to ensure every area of the home is filled with perfection, whether through stone patterns or uniquely designed decorative surfaces, creating a special space in the home that is truly one-of-a-kind.

COTTO Architecture

Curated specifically for designers, focusing on product performance and various innovative technologies to meet the usage characteristics of each context, creating works that embody identity while enhancing the quality of life. This increases the product's effectiveness, applicable to residential homes, hotels, shopping centers, etc.

COTTO Play

A product line that adds vibrancy to spaces, transforming atmospheres with new concepts, offering fresh differences to life. With a creative perspective that goes beyond color, it meets diverse needs, focusing on usage in limited spaces to create studio corners at home, host parties, pool areas, or even bathroom nooks.

COTTO Selection

A product line designed for maximum ease of use, reducing complexity and limitations, facilitating quicker and easier decision-making while still rich in innovation and functionality, suitable for all usable spaces.

Moreover, this product grouping not only connects products to a broader target audience beyond just design but also considers the purpose of use to make managing the happiness of home lovers more convenient.

For those interested in selecting designs from all 4 groups, you can find more information at https://www.cotto.com/ or https://www.facebook.com/cottoofficial/.

Order products online and follow special promotions at https://www.cottolife.com/.

And follow our Official Line Account: @COTTOlife >>http://bit.ly/2D5BeJd.

If you want to experience the textures for assurance, visit COTTO Life at all 3 branches in Bangkok, Chiang Mai, Khon Kaen, and authorized COTTO dealers and leading retail stores nationwide.