After successfully developing condominiums that resonate with customers through brands like KAVE, ATMOZ, and MODIZ, AssetWise Public Company Limited is not resting on its laurels. The company is actively entering the luxury horizontal housing market to diversify and better meet customer demands under the highlight brand “The Honor,” a luxurious three-story single-family home, Luxury Lifestyle Residence that comes with private pool villas and private lifts in every unit. In 2024, the company plans to launch three new horizontal projects worth over 4.1 billion baht.

Mr. Kramchad Wiphanpong, CEO of AssetWise Public Company Limited, stated that in addition to its expertise in condominium development, this year AssetWise aims for significant growth by expanding its real estate portfolio from condominiums to horizontal projects to reach a broader customer base across all segments, especially in the continuously growing luxury home market. Thus, the company has introduced a new brand of luxury three-story single-family homes, The Honor, which supports a “Privileged Art Of Living” lifestyle to target high-end customers among young successors who are rapidly successful, have high purchasing power, and possess distinct tastes and lifestyles. This customer segment desires unique homes with maximum privacy and functional spaces that meet their needs.

“The Honor will be a key addition to our portfolio to penetrate the luxury horizontal market of AssetWise, as it represents another definition of luxury living in terms of location, design, and amenities that cater to every family member's lifestyle,” he added. In November 2023, the company launched The Honor project in the Yothin Phatthana area, which is considered The Best Location for high-end homes with a total project value of over 4.2 billion baht, featuring superior highlights with a design concept of Luxury Lifestyle Residence with Timeless Design that is beautiful and timeless, serving as a pride passed down through generations. The project includes 106 units with private pool villas and private lifts in every unit, with living spaces ranging from 455 to 710 square meters and land sizes starting from 60 to 175 square wah. Additionally, it offers two clubhouses covering over 2,000 square meters, including an Oasis forest garden in the project's heart, over 1 rai, and provides the convenience of living with Concierge Services that deliver Living Fulfillment, making you feel like you have a personal assistant every day. Prices start from 40-60 million baht.

At the same time, AssetWise has also launched two new horizontal projects to meet the diverse demands of customers in various segments, including the Esta Rangsit-Klong Song project, which features Scandinavian-style single-family and twin homes that enhance your happiness in a private community, close to the red line sky train, complete with a large common area of nearly 2 rai supporting up to 17 functions, with prices starting from 4.69-7 million baht, and The Arbor Don Mueang-Chaeng Watthana project, a new concept single-family home in a creative modern style, emphasizing modern architecture design with a private inner courtyard in every home, limited to only 76 families, with prices starting from 13-20 million baht, which has received a positive response from customers.

The aggressive expansion into the horizontal market with these three brands marks an important journey for AssetWise, increasing opportunities for customers to access quality projects that meet their housing needs and also enhancing the company's business opportunities to expand into other segments, creating diversity that caters to every lifestyle of customers. In 2024, the company plans to continue its push into the horizontal project market, preparing to launch three new projects worth over 4.1 billion baht to strengthen its horizontal portfolio even further,” Mr. Kramchad concluded.