"Crocodile" has launched a loyalty program platform called JORAKAY FAMILY, aiming to provide extensive benefits and double its membership base. The company is pleased to report that its revenue for 2023 has grown strongly across all product categories, reflecting consumer trends post-COVID-19, and is confident that the construction materials market remains vibrant.

Mr. Warapoj Tangmanaswong Assistant Managing Director of Marketing at Crocodile Corporation Limited, under the Crocodile brand, a leader in manufacturing “Crocodile” branded products for construction, repair, and decoration for over 30 years, revealed that one of the key strategies to effectively meet customer needs is the creation of the loyalty program platform named JORAKAY FAMILY, developed from the previous Jorakay Builder Club. The goal of JORAKAY FAMILY is to provide various benefits to existing customers while attracting new ones, alongside caring for regular customers. It will also serve as a communication channel with Crocodile's customers, sales staff (PC), and partners.

The highlight of JORAKAY FAMILY is its user-friendly features, designed to enhance customer experience. The registration process is simplified, and various campaigns have been introduced, including point accumulation and rewards exchange (Reward), as well as mission activities (Mission) with diverse prizes, encouraging more customer participation. A unique aspect of JORAKAY FAMILY is that benefits will also extend to sales staff (PC) and eventually to our partners.

"Crocodile's distribution channels are comprehensive, including modern trade, traditional trade, and various online platforms such as websites and e-commerce, as well as a contact center ready to assist customers. The Jorakay Family will be another channel to help customers access product and service information effectively," Mr. Warapoj stated.

The loyalty program platform JORAKAY FAMILY caters to a diverse customer base and meets all housing-related needs, including: 1. Homeowners, 2. Contractors or builders, and 3. Engineers and architects. Additionally, it provides benefits for Crocodile sales staff (PC) and partners, drawing them into the JORAKAY FAMILY to enhance the benefits offered. This diverse target audience allows the platform JORAKAY FAMILY to help Crocodile better understand consumer needs and perspectives on the brand through customer demand analysis, leading to clearer marketing and targeted benefits allocation, ultimately improving sales efficiency and future revenue. The goal is to double the membership base in 2024, from the current 12,000 members, most of whom are active users.

Mr. Warapoj stated: Consumer behavior trends post-COVID-19 show that consumers are placing greater importance on housing, not just decoration, but also the details of living spaces and buildings, particularly concerning health. They are more attentive to seeking products and services than in the past.

Moreover, consumers are increasingly environmentally conscious, leading to a growing trend of eco-friendliness. The company has continuously developed environmentally friendly product lines, with over 60% of sales coming from eco-friendly products (Jorakay Green Products). Crocodile continues to innovate, particularly in reducing CO2 emissions in line with sustainable development goals.

"Crocodile prioritizes innovation, which has enabled the brand to become a leader in several product categories by creating and testing to improve existing products, making them easier to use and more eco-friendly, while also developing new innovations that meet customer needs and housing-construction trends," Mr. Warapoj concluded.

In conclusion, Mr. Warapoj stated: The company remains committed to developing products under the concept of "Innovation for Your Family's Happiness" or "Creating Happiness for You and Everyone in the Family." This philosophy also guides our marketing efforts. Although Crocodile is not a fast-moving consumer goods brand, we strive to bring the brand closer to consumers and target audiences, becoming part of their happiness at home. The "JORAKAY FAMILY" marketing tool helps Crocodile maintain its position as the number one choice in customers' hearts. In addition to improving product quality, Crocodile is also dedicated to enhancing services to meet consumer satisfaction.

Discover innovative solutions for modern construction from the Crocodile brand and follow updates at www.jorakay.co.th, on Facebook at jorakay, or via Line@jorakayfamily. For more information, call 02-720-1112.