Mr. Apichart Jutrakul, Chief Executive Officer of Sansiri Public Company Limited (SIRI), a leader in the real estate development sector in Thailand, has revealed that Sansiri is committed to continuously developing residential properties in major cities, particularly in Phuket, where Sansiri is a market leader in real estate. The company has designated Phuket as a Strategic Location for its business operations. Recently, it has laid out a 5-year strategic plan (2023-2027) to launch a total of 16 new projects with a combined value of 15 billion baht, comprising 9 horizontal projects and 7 vertical projects. Importantly, Phuket has high growth potential, and Sansiri is ready to expand its investments continuously while engaging in discussions with Business Partners and local operators to explore opportunities for joint investment and project development.

“Sansiri has been a pioneer in the residential real estate market in Phuket for over 15 years, earning trust and confidence as part of the Phuket community through 21 projects, both horizontal and vertical, with a cumulative investment value of 21 billion baht. We cater to all customer segments across various products, including condominiums, single houses, and townhomes in every location in Phuket. With the addition of the new projects planned for the next 5 years, totaling 16 projects, Sansiri will have a total of 37 projects with a combined value of 36 billion baht,” said Mr. Apichart.

In addition to developing real estate projects, Sansiri is committed to being a part of the community sustainably by integrating local identities and cultures into project designs. The company is also dedicated to preserving significant global traditions, such as the Vegetarian Festival, which has been a cultural heritage of Phuket for 11 consecutive years. Furthermore, Sansiri promotes youth development in the area through the Sansiri Academy, which has helped over 5,000 children and youth develop football skills, allowing them to use their time productively through sports and potentially become professional players in the future. Inspirational activities have been organized for children in Phuket, featuring former national football players sharing their experiences. Additionally, plans are underway to host competitions for local youth to showcase their skills next year.

Phuket is a crucial province for Thailand's economy and tourism, recognized as a World Class Tourist Destination and World Class Investment Destination for investors from Asia and Europe seeking real estate opportunities in Phuket, which has seen an annual increase. To reinforce the importance of the Phuket market, Sansiri plans to officially launch the Sansiri Hub in 2024, which will serve as a regional hub to provide long-term care and services to customers, both Thai and foreign.

“According to data from the Ministry of Tourism and Sports, from January to September 2023, over 8.2 million tourists visited Phuket, generating over 260 billion baht in revenue. It is expected that by the end of the year, the number of tourists will reach 10 million, with total revenue exceeding 300 billion baht. In terms of population, Phuket has over 1 million residents (400,000 registered and up to 700,000 unregistered). This not only positively impacts Phuket's tourism sector but also boosts the real estate sector. This is evident from the high occupancy rates of Sansiri's condominiums and the successful pre-sale of the THE BASE Bukit Phuket project, which achieved over 50% sales. In the horizontal market, Pool Villa projects have also received positive responses from international customers, including those from Russia, Europe, America, and China. Furthermore, the government has prepared plans to urgently invest in developing transportation systems in Phuket, with a total value of 148 billion baht, including the expansion of Phuket Airport and plans for road and rail transport, which will stimulate economic circulation, create jobs, and generate income in the area, leading to rapid growth in Phuket. Sansiri is also ready to support Phuket's growth with a long-term investment strategy,” Mr. Apichart stated.

Recently, Phuket held a signing ceremony for a Memorandum of Understanding (MOU) for the Phuket Crime-Free project, aimed at providing safe accommodation for foreigners (free from crime and drugs). This agreement was signed between Phuket Province, Phuket Provincial Police, Phuket Immigration, Phuket Tourist Police, Phuket Land Office, and Phuket Commerce Office on one side, and the Phuket Chamber of Commerce, Phuket Real Estate Association, Phuket Tourism Business Association, Southern Thai Hotel Association, and Phuket Hotel Association on the other, to ensure safety for foreign tourists.

Recently, Sansiri was selected as the Most Valuable Real Estate Brand 2023, ranking first among real estate brands with the highest future value for the year 2023, aiming to be a leading real estate development company in Thailand and grow on a global scale. This reflects competitive capabilities beyond sales and profit figures. Sansiri remains committed to continuously enhancing its competitive capabilities, reinforcing its position as the number one brand for those wanting to own a home through strong product development and marketing strategies that meet consumer needs across all segments in terms of design, functionality, quality, and service throughout all stages of living. The company aims to offer a lifestyle that goes beyond expectations and deliver high-quality living standards to everyone every day under the concept of Sansiri Made for Life, catering to every generation and segment in alignment with its DNA of Speed to Market, while listening to stakeholder voices and creating sustainable benefits for all stakeholders.