Tiger Brand supports the enhancement of skills and standards for Thai craftsmen in the construction sector, specifically in wall and floor cement work. The official upgrade of the Wall and Floor Technology Institute aims to upskill the workforce with a team of experts to improve labor standards, addressing the shortage of skilled labor and adding value through advanced cement training. This initiative enables Thai builders to compete on a global stage while collaborating with business partners to introduce innovations through tools, equipment, digital technology, and new business collaborations.

Mr. Nopporn Keerathibhan Deputy Chief Marketing Officer - Marketing and Branding Cement and Green Solutions Business - SCG revealed that Tiger Brand, a leader in cement innovation for over 108 years, has continuously focused on market research to develop quality cement products tailored to various applications, construction evolution, and the behavior of builders and contractors. This includes the application of new technologies and knowledge. The ongoing issue of skilled labor shortages, the work standards of craftsmen learned through experience, and the need for quality results in wall and floor work within shorter construction times present significant challenges for Tiger Brand.

This led to the elevation of labor standards for Thai construction craftsmen in bricklaying, wall plastering, and related cement work by modernizing the Tiger Wall and Floor Technology Institute to be more accessible and aligned with the interests of new-generation craftsmen and contractors. This includes presenting self-developed tools and equipment in collaboration with business partners or imported from abroad, along with various knowledge resources and training courses available both offline and online, including Virtual Reality programs that simulate real experiences at the institute to facilitate and reduce travel time.

Moreover, it is the first cement wall and floor technology institute in ASEAN, equipped with both theoretical and practical facilities, serving as a training center to enhance skills for vocational youth to represent Thailand in the bricklaying and wall plastering category at the World Skills Competition. This marks the next step for Tiger Brand to stand alongside Thai builders, elevating labor skill standards to be on par with international levels, Mr. Nopporn stated.

Mr. Thirayu Phanthmichaow, Technical Service Strategy Director at the Construction Products and Materials Company, stated that the Tiger Wall and Floor Technology Institute aims to elevate labor skill standards and seeks to improve the quality of life for construction workers through vocational training and the application of new technologies to enhance labor value. This is achieved through knowledge developed by Tiger Brand or in collaboration with business partners to help upskill craftsmen and related personnel towards professionalism through the 4M framework: Man (development of individual labor skills), Machine (development of tools and technology application), Method (development of work processes), and Material (development of cement and new materials) to meet the needs of construction contractors and property developers, as well as large, medium, and small contractors who can manage time, costs, budgets, and quality.

Additionally, Tiger Brand offers over 15 introductory training courses covering knowledge about cement products and their applications, standards for bricklaying and plastering work, standards for floor leveling work, standards for large tile installation, decorative work to enhance value for plastering and Décor and Loft Wall work, and standards for bricklaying and plastering according to professional standards. The experienced Smart Tiger Team is available to provide consulting, training, demonstrations, and services at construction sites through both offline and online channels, along with five courses accredited by the Department of Skill Development, Ministry of Labor, which test according to professional standards in the construction crafts category.

“The Tiger Wall and Floor Technology Institute serves as an Incubator Center for developing construction skills for craftsmen, being the first comprehensive knowledge hub for cement wall and floor work in ASEAN. It focuses on developing knowledge in bricklaying, plastering, and floor and wall decoration with cement, applying new techniques to elevate labor skill standards in terms of knowledge, practical application, and innovative techniques, including open innovation from customer needs, collaborations with customers or business partners, educational institutions, and adaptations from abroad. Today, we are ready to welcome all sectors to jointly elevate the skill standards of Thai construction craftsmen,” Mr. Thirayu concluded.

Furthermore, Tiger Brand has enhanced its level by applying technology to improve work efficiency with the Smart Tiger Tools, for which five patents have already been filed, including a bricklaying tray, lightweight bricklaying trowel, long-lasting bricklaying trowel, pre-mixing check machine, and concrete mixing machine. Initially, Tiger Brand supports these tools to project craftsmen who are partners with Tiger Brand, while plans for general market distribution are underway. Additionally, Tiger Brand collaborates with business partners to develop new tools, such as the long-lasting bricklaying trowel with Rothenburg Group, which enhances speed and standards in wall construction, and a diesel engine wall plastering machine with Siam Kubota Corporation and Thai Achitek Co., Ltd., which meets plastering standards and reduces working time at construction sites. This represents a new dimension in helping elevate the skill standards of Thai construction craftsmen, adding value to wall and floor cement work to compete on a global stage.

Although the institute is located in Kaeng Khoi District, Saraburi Province, its readiness in communication channels, training services, and consulting through offline, online, and Virtual Tour options ensures that construction workers, contractors, and interested parties can contact, express interest, or enroll in training anytime, anywhere via https://tech.tigerbrandth.com/. There is also a mobile unit with a team of experts (Smart Tiger Team) ready to provide services at construction sites across the country, Mr. Thirayu summarized.

Tiger Brand, a leader in quality cement products committed to development for 108 years, is taking the next step by promoting various innovative technologies in cement products and related services and solutions to elevate the skill standards of Thai construction craftsmen, enhancing the value of craftsmanship and the quality of life for construction personnel to compete on a global level. For more details or information about the institute and training courses, please contact the SCG Contact Center at 02 586 2222.