"Apichart Jutrakul," CEO of Sansiri, is focused on laying a foundation for sustainable growth by restructuring the organization as it approaches its 40th year, adapting to the New Business Landscape. Two new divisions have been established, assigning key executives "Sriampai Rattanamueang" and "Phumipak Julmanichot" to oversee them. The goal for 2023 is to create a new historical record with the best sales and performance, aiming for long-term growth. Sansiri Public Company Limited, a leading real estate development company in the country, has announced its commitment to a significant organizational restructuring under the leadership of "Mr. Apichart Jutrakul," CEO, who has set the business strategy to transform the organization, attracting a new generation of management to drive growth into a new decade. Additionally, the Board of Directors of Sansiri Public Company Limited has approved the new organizational structure.

The new structure, effective from November 1, 2023, is divided into four main divisions:

The Project Development Division, led by Mr. Uthai Uthaisangsuak (previous role), oversees high-rise and low-rise project development, quality control, customer relations, and asset management.
The Legal Division, managed by Mr. Nopporn Boonthanom (previous role), is responsible for legal affairs, government relations, and land procurement.
The Marketing Division, overseen by Ms. Sriampai Rattanamueang (newly appointed), is responsible for brand marketing campaigns, corporate image, and public relations.
The Strategy Division, led by Mr. Phumipak Julmanichot (newly appointed), manages finance and accounting, sales management, human resources, and information technology.

Mr. Apichart Jutrakul, CEO of Sansiri Public Company Limited, stated, "This new restructuring is a significant mission aimed at driving the organization to adapt to the New Business Landscape in the future, as well as empowering executives in all divisions to be agile, in line with Sansiri's DNA of Speed to Market, making sharp decisions based on well-considered data and rationale, and listening to the voices of stakeholders in line with the vision of becoming a leading real estate development company in Thailand, offering comprehensive residential products and services that everyone can access and creating sustainable benefits for all stakeholders."

The new structure consists of two existing divisions and two new divisions, with the appointment of two executives, led by "Ms. Sriampai Rattanamueang" as the Chief Marketing Officer and "Mr. Phumipak Julmanichot" as the Chief Strategy Officer.

Ms. Sriampai Rattanamueang, appointed as Chief Marketing Officer, has been with Sansiri for over 20 years and is an experienced executive responsible for various roles within Sansiri and its subsidiary, Plus Property Co., Ltd. (which manages after-sales services). Her responsibilities have included business development, land procurement, and marketing for both high-rise and low-rise projects. She is an expert in marketing strategy and has been behind the success of the Sansiri Luxury Collection, a leader in the super-luxury real estate market, recognized by customers for its brand and project quality, as well as understanding lifestyle needs, as reflected in the success of the 98 Wireless project, which set a record for the highest average selling price per square meter in the country, with an average resale price of 1 million baht per square meter. Recently, she also launched the "BuGaan" luxury single-house brand aimed at the new generation seeking valuable life experiences (Life Asset Value).

Sriampai is one of the female executives praised by the Management Team as a representative of the new generation of executives, unafraid of hard work, personally inspecting construction sites every time. Her appointment to oversee the marketing division marks another important and challenging chapter, where she will play a role in managing corporate marketing and various brand campaigns to reinforce Sansiri's position as the number one brand in the real estate industry, making it stronger and more distinct from competitors, as well as striving to be the Top-of-Mind Brand in consumers' hearts, while continuing to develop products across all segments and advancing the concept of You Are Made for Life, which we believe your life is our inspiration, to deliver exceptional experiences to all our customers.

After graduating from Assumption University with a degree in finance and banking, Sriampai joined a leading consulting firm, managing global financial institutions. She also worked with a real estate consulting firm, overseeing research on the Thai and Asian real estate markets.

Meanwhile, another executive appointed under this new structure is Mr. Phumipak Julmanichot, Chief Strategy Officer, who has played a significant role in the real estate development business and has been with Sansiri for over 18 years. He has been behind the success and strategic growth, driving Sansiri to gain recognition from customers both domestically and internationally. He has been involved in planning the Sansiri HR Transformation strategy, which has led Sansiri to be voted as the number one real estate brand that young people want to work with the most, as well as transitioning to the Managing Director position at Plus Property Co., Ltd., where he has developed property management strategies that are a significant strength of Sansiri, differentiating it from other operators.

Mr. Phumipak has held various roles within Sansiri, covering management tasks, and is one of the executives with the best understanding of each segment's operations, such as overseeing high-rise project development and managing sales for international clients, which has led Sansiri to achieve record sales with international clients. Before taking on his current role, he also managed the technology and information department.

With expertise in the business and strategic alignment with the organization's direction, he has earned the trust of the Board of Directors and the CEO to continuously oversee important projects, leading to his appointment to manage the new division, which is a crucial strategy for driving the company's business goals towards sustainable growth as it moves into its 40th year with the New Business Landscape.

Phumipak holds a Master of Business Administration in Business Management - Finance from the University of Miami, Florida, USA, and a Bachelor's degree from Chulalongkorn University in Business Administration - Finance and Banking. Following the Business Direction announcement earlier this year, Sansiri remains committed to developing its business and continuing to grow strongly while prioritizing social responsibility and environmental sustainability, setting a sales target of 55 billion baht and a total revenue target of 40 billion baht, marking the highest target since the company's inception.

In the latest report for the first ten months of the year, Sansiri has continued to perform according to plan, achieving sales of 40 billion baht (73% of the annual target) and is moving forward to build confidence and stimulate the market in the final quarter with plans to launch 22 new projects worth a total of 36 billion baht.