SC Asset Captures Insights from the New Generation of Workers in Latest Campaign ‘Starting a New Job, Who is the Boss?’ After Being Ranked the Most Desirable Real Estate Company to Work For

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Ms. Sirikul Kriangkrai, Chief People Officer of SC Asset Corporation Public Company Limited<\/span> stated that the current era is no longer one where organizations solely choose employees. New-generation workers have a wider array of choices. SC Asset views this generation as capable individuals with fresh ideas that can propel the organization forward. We believe their perspectives will blend well with the strong experience of those who have been with the organization longer.

“In the past 3-5 years, we have observed a trend in how new-generation workers seek employment. Simply having good benefits and high compensation may no longer be sufficient, as they place greater importance on organizational culture. They look for workplaces that are open to their opinions, where bosses or colleagues can engage in conversations, along with other benefits that allow them more freedom in their work.”<\/span>

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Ms. Chomchada Kuldeelok, Head of Corporate Brand and Communications at SC Asset Corporation Public Company Limited<\/span> shared the origin of the campaign ‘Inside SC - Starting a New Job, Who is the Boss?’ saying, “A few months ago, we had the opportunity to participate in a workshop with Gen Z students at the B.A.D Awards. One of the tasks we assigned was to collaboratively think of a campaign for Inside SC. All the ideas we received from the students were insightful and truly stemmed from the thoughts of the new generation. Some ideas were things that we, as adults, might have overlooked or not anticipated. One particularly interesting idea came from ‘Nai Noi - Ying Sak Leuangmaneewat’ from Srinakharinwirot University and ‘Boon - Buris Intrasawet’ from Kasetsart University, who proposed the idea of why job applicants cannot choose organizations and why they must be the ones to be chosen. This idea became the foundation of the campaign Inside SC - Starting a New Job, Who is the Boss? and builds upon last year's Employer Branding campaign that encouraged SC Asset employees to answer questions about job applications and working at SC Asset that netizens were curious about.”

“The campaign 'Inside SC - Starting a New Job, Who is the Boss?' aims to attract talented new-generation individuals to join SC Asset more actively.<\/strong><\/span> Under this campaign, we have launched a video that presents a new perspective on job interviews at SC Asset, adding a fresh twist by allowing young people to interview SC Asset executives, who may become their future bosses. The video showcases a friendly atmosphere and conversations between executives and the young interviewers, reflecting the actual working environment at SC Asset. In addition to the short interview videos, we also feature executives and colleagues from various departments at SC Asset to demonstrate that a leading real estate company like SC Asset offers not only positions related to construction, sales, and transfers but also other interesting departments and roles that cater to the job-seeking needs of the new generation, such as positions related to technology like Data Analyst or business development roles like Business Transformation.”