Pruksa has joined forces with Google Thailand to enhance digital skills for social entrepreneurs through the Accelerate Impact with PRUKSA initiative. This program provides professional training grants under the Samart Skills program from Google, empowering entrepreneurs to thrive in the competitive landscape of the new business era and create a positive impact on society.

Ms. Angkana Likitjarnyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, stated that "With Pruksa's commitment to creating a living environment that promotes well-being, we launched the Accelerate Impact with PRUKSA program this year to support social entrepreneurs in becoming self-sufficient and making a positive impact on society. In previous iterations of the program, Pruksa provided funding for business development, workshops, knowledge enhancement, consulting, and networking opportunities for participating social entrepreneurs. Although the program has concluded, we continue to collaborate actively."

“In today's business world, digital knowledge is indispensable. Therefore, Pruksa has partnered with Google Thailand, our business ally, to strengthen and enhance digital skills for social entrepreneurs involved in the Accelerate Impact with PRUKSA program. We have been one of the partner employers interested in hiring graduates from the Samart Skills program and recognize that this initiative will provide valuable knowledge to social entrepreneurs as well,” she added.

We thank Google Thailand for collaborating with us to develop comprehensive skills for social entrepreneurs, enabling them to contribute positively to society even more,” Ms. Angkana concluded.

Mr. Saranit Boonritthongchai, Country Marketing Manager at Google Thailand, stated that Google Thailand recognizes the importance of developing digital skills for the Thai population, which led to the creation of the Samart Skills program. This initiative includes training courses conducted by Google experts to enhance skills beneficial for employment, supporting the rapidly growing digital economy and society in Thailand.

“Google Thailand congratulates the success of the Accelerate Impact with PRUKSA program, which has enabled social entrepreneurs to grow. We are delighted to partner with Pruksa in promoting the advancement of this group of entrepreneurs. The funding from Google reinforces our commitment to providing opportunities for Thais to develop digital skills, reduce disparities in access to resources, and unlock equal access to technology under the concept of Leave No Thai Behind. Participants will gain knowledge in technology, digital marketing, IT, user experience design, data engineering and analysis, as well as project management, which will be highly beneficial and applicable in their businesses,” Mr. Saranit stated.