Pruksa has joined forces with Google Thailand to advance digital skills for social entrepreneurs through the Accelerate Impact with PRUKSA initiative. This program provides professional training grants through Samart Skills from Google, strengthening their capabilities and enabling them to thrive in the competitive landscape of the modern business world, ultimately creating a positive impact on society.

Ms. Angkana Likitjarnyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited stated that Pruksa's commitment to creating a living environment where people can “Live well, Stay well” goes hand in hand with fostering sustainability in society. Therefore, we launched the Accelerate Impact with PRUKSA program for the first time to support social entrepreneurs in becoming self-sufficient and making a positive impact on society. In the previous program, Pruksa provided funding to develop businesses, organized workshops, enhanced knowledge, and offered consulting and networking opportunities for participating social entrepreneurs. Although the program has concluded, we continue to collaborate.

“In today's business world, digital knowledge is undeniably essential. Pruksa has partnered with Google Thailand, our business ally, to strengthen and enhance digital skills for social entrepreneurs involved in the Accelerate Impact with PRUKSA program. We have been one of the hiring partners interested in employing graduates from the Samart Skills program, sending employees for training, and we believe this initiative will provide valuable knowledge to social entrepreneurs as well,” she added.

“We would like to thank Google Thailand for collaborating with us to develop skills that enable social entrepreneurs to gain comprehensive professional knowledge, allowing them to contribute positively to society,” Ms. Angkana concluded.

         

Mr. Saranit Boonruethongchai, Country Marketing Manager at Google Thailand stated that Google Thailand recognizes the importance of developing digital skills for the Thai people, which led to the creation of the Samart Skills program. We have developed training courses and conducted training sessions led by Google experts to enhance skills that are beneficial for work, supporting the rapidly growing digital economy and society in Thailand.

“Google Thailand congratulates the success of the Accelerate Impact with PRUKSA program, which has enabled social entrepreneurs to grow. We are delighted to collaborate with Pruksa in promoting the advancement of this group of entrepreneurs. This funding from Google reinforces our commitment to providing opportunities for Thai people to develop digital skills, reducing disparities in access to resources, and unlocking equal access to technology under the concept of Leave No Thai Behind. Participants will gain knowledge in technology, digital marketing, IT, user experience design, data engineering and analysis, as well as project management, which will be highly beneficial and applicable in their businesses,” Mr. Saranit stated.