SC Asset Expands Brand with SC Condo, Emphasizing the Value of EVERYBODY IS HIGH-RISE, Promoting a Philosophy of Personal and Community Spaces to Become a Top-of-Mind Condo Brand for Consumers

After achieving success as a leader in the luxury home market, today <\/span>SC Asset is ready to fully enter the condo market <\/span>with the goal of becoming the <\/span>Top of Mind condo brand in consumers' minds <\/span>under the brand philosophy <\/span>SC Condo EVERYBODY’S HIGH-RISE <\/span>highlighting the design concept of “Personal; Community” to meet the lifestyle needs of the new generation who want to live life to the fullest in every dimension, both in personal spaces and within a central community, while elevating their lifestyle and designing their lives in a way that suits them perfectly.<\/span><\/span><\/p>

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Ms. Kanokorn Limkhamnoed, <\/span><\/strong>Chief Operating Officer - Property Development - High Rise of SC Asset Corporation Public Company Limited <\/span><\/strong>discussed SC's condo market strategy, stating, “Currently, the condo market is showing signs of recovery and is continuously improving, along with the reopening of many countries that help invigorate the economy again. Consumers have purchasing power and are looking for spaces that meet their lifestyle needs, especially for urban living. Condos are projects that meet all the factors of livability and location that consumers are looking for. Therefore, SC is preparing to fully enter the condo market under the brand philosophy SC EVERYBODY’S HIGH-RISE, which truly reflects consumer insights.<\/span><\/span><\/p>

This year, <\/span>SC is set to launch a total of 3 quality condo projects valued at 10 billion baht, divided into the new brand COBE with 2 locations. In addition to modern design and functional usage that meets consumer lifestyles, we also excel in after-sales service, paying attention to every detail, guaranteeing success and praise from customers under the concept of “Quality over Quantity.” <\/strong>Additionally, there is one Ultra Luxury project managed by SCOPE, bringing the total value of the 3 projects to 10 billion baht.”<\/span><\/span><\/p>

Moreover, <\/span>SC Asset aims to become the Top of Mind condo brand in consumers' minds by 2025, ready to deliver essential values for living and fulfilling consumers' lifestyles to live their best lives. EVERYBODY’S HIGH-RISE is the philosophy and principle that SC Condo adheres to in delivering value to consumers, starting from SC Asset's understanding of the differences between customers living in single-family homes and condos, especially consumers looking for spaces that can meet their diverse lifestyle needs and fulfill their desires to achieve their lofty dreams or even better than before.<\/span><\/span><\/p>

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Ms. Chomchada Kuldeelok, Head of Brand Strategy and Corporate Communication at SC Asset Corporation Public Company Limited <\/span><\/strong>spoke about the philosophy of delivering living value in condos, stating, “From now on, SC condos must become the Top of Mind for consumers. We develop condos based on the same values as the SC Asset brand: Sincerity, Care, and Freshness, which means being sincere in taking care of customers with the best heart, caring about quality and design to always provide customers with the best, and always being fresh in design that understands customers based on a Human-Centric concept, committed to developing products and services that keep up with consumer trends. Consumers will see more continuous communication from the SC condo brand.”<\/span><\/span><\/p>

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“At SC, we regularly conduct research to gather insights that resonate with our customers. This helps us develop the SC condo brand, crystallizing into the philosophy of SC condo development under the value of EVERYBODY’S HIGH-RISE. When we talk about High-Rise, it literally means high-rise residences, which are condominiums in our country. We see that the lives of people in condos are almost never the same. For instance, on one floor with 10 units, we see that these 10 people have completely different life schedules. They wake up at different times, work differently, and eat or sleep at different times. Those who choose to live in condos are people who want privacy while being with themselves but also want communal spaces to feel part of a community and contribute to something greater than themselves. Therefore, the design of personal and communal spaces is something the brand prioritizes. The term 'Everybody' here signifies inclusivity, meaning everyone, not just the residents of SC condos, but everyone in the community who shares different goals but can coexist and share to reach their individual objectives.”<\/span><\/span><\/p>

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SC Asset is ready to be the starting point for a good life for all residents because we believe that a good life starts from a good beginning, ready to enhance quality living experiences with our Living Solutions technology developed to meet the needs of residents intuitively, along with after-sales service, which is the brand's strength.<\/span><\/span><\/p>

SC condos continue the mission of creating good mornings for everyone, or what we call “For Good Mornings,” reinforcing our position as the number one provider of high-quality after-sales service in consumers' minds. SC Asset has continuously developed well-known condo projects recognized for their quality, design, and service, covering various segments and target customer groups. For example:<\/span><\/span><\/p>

• 28 Chidlom - A Limited Luxury Condominium Collection in the World Class Destination of Chidlom, creating an exclusive lifestyle amidst green spaces with the concept of “An Urban Oasis.”
• The Crest Park Residence - The ultimate luxury residence in the heart of Lat Phrao Intersection, featuring large communal spaces that cater to every lifestyle for a premium 5-star living experience.
• Reference Sathorn-Wongwian Yai - A condo that meets the lifestyle needs of Gen Y, inspiring life design and energizing the spirit for a self-designed life.
• COBE - The ideal condo for consumers with the concept of “CO-BEING COMMUNITY” to creatively build a community space where consumers can be themselves in every aspect, along with communal areas that allow for collaboration on new ideas to change the world together.